Food marketing agency · 18+ CPG brands served

A food marketing agency built for repeat purchase, not single-order ROAS.

You get a food marketing agency that builds around the reality of CPG, snack, beverage, and natural-food economics in 2026: low first-order contribution margins, profitable LTV, multi-channel distribution across DTC, Amazon, and physical retail, and a creative pipeline that has to feed Meta, TikTok, Amazon DSP, and retail-media buying all from the same brand voice. A dedicated team runs paid, lifecycle, content, and Amazon coordination as one cohesive program. Built for emerging food brands at $200k MRR through $50M+ multi-channel CPG operations.

Schedule a strategy call See food & beverage services

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Blended ROAS

4.2×

+22% vs. last month

Subscription mix

42%

of revenue

Funnel · this week

Sessions48K

PDP views26K

ATC15K

Orders8.6K

55+

Food & beverage brands served since 2021

4.2×

Avg. blended ROAS

42%

Avg. subscription revenue mix

68%

Avg. 180-day repeat-purchase rate

Who this page is built for

Food & beverage growth at every stage.

Food marketing is not one-size-fits-all. An emerging functional-beverage brand at $30k MRR needs different work than a national CPG snack brand with DTC, Amazon, mass retail (Target, Walmart), and natural retail (Whole Foods, Sprouts) all in play simultaneously. Pick the stage that matches your business.

01 · LAUNCH PHASE

Emerging food brands ($0-$2M ARR)

Pre-launch and post-launch food and beverage brands building the first profitable channel. You get launch campaigns on Meta and TikTok tuned to your hero SKU economics, a Shopify storefront built around your first 3 to 8 SKUs, sampling-program logistics, subscription program setup in Recharge or Skio, and the analytics infrastructure to track unit-level contribution margin from day one. Food unit economics are tighter than most DTC verticals; the program is tuned to that reality from launch.

Typical investment$3.5k to $7k/mo

02 · SCALE PHASE

Growing DTC food brands ($2M-$15M ARR)

Brands with product-market fit running multi-channel acquisition with material Amazon revenue alongside DTC. You get DTC paid acquisition across Meta, TikTok, Amazon DSP, and Google Shopping, with Amazon SP/SB/SD coordination through our partner Amazon agency. Subscription tuning, retention work in Klaviyo, and creator-affiliate program management. Plus the retail-media coordination if you have started selling in Whole Foods, Sprouts, or mass retail.

Typical investment$8k to $18k/mo

03 · NATIONAL PHASE

Established multi-channel CPG ($15M+ ARR)

National food brands with DTC, Amazon, mass retail, natural retail, and (often) foodservice channels in play. You get an integrated growth program across all DTC channels, with separate Amazon strategy, retail-media coordination (Walmart Connect, Target Roundel, Instacart Ads), and the analytics to measure halo effects of DTC paid on retail sell-through and Amazon search rank. Built for CPG operations where one channel can cannibalize or amplify another, and the coordination is meaningful.

Typical investment$20k to $60k/mo

Food & beverage marketing services we run

Five food and beverage services.
All built for one industry.

Each service routes to its own deeper page with deliverables, pricing, and food-specific case studies.

01 · FLAGSHIP

Food & beverage PPC

A full-funnel paid acquisition program tuned to food and beverage economics. Meta and TikTok for discovery, TikTok Shop for native-checkout conversion (particularly powerful for snack and beverage SKUs under $25), Amazon Sponsored Products and Sponsored Brands for the second-largest channel after Meta in most CPG accounts, Google Shopping and brand-search defense, and creator-seeded UGC creative production. Built around contribution-margin math, not blended ROAS theatrics.

Meta and TikTok campaign management
Amazon Sponsored Products / Sponsored Brands coordination
TikTok Shop for snack and beverage SKUs
Creator-seeded food UGC production
Unit-level contribution margin reporting

Food & beverage web design

A Shopify storefront built around food shopping behavior: hero PDP food photography, ingredient transparency (FDA-compliant), nutritional facts UX, bundle and subscription defaults, and a cart that surfaces the variety-pack and replenishment options. Plus the store-locator UX for brands with mass retail distribution.

WooCommerce, Shopify, or Shopify Plus food storefront
Recharge subscription, nutrition UX, store-locator
Klaviyo, reviews integration

Food & beverage SEO

Food SEO that owns recipe content, ingredient education, dietary-attribute searches (keto, paleo, gluten-free, plant-based), and brand-vs-brand comparison queries. We build editorial content alongside category and product pages that rank for high-intent commercial queries.

Recipe and ingredient content programs
Product and collection page SEO
Food-specific schema (Recipe, Product, Nutrition)

Food website maintenance

Keep the Shopify store fast, secure, and converting after launch. App integration upkeep for Recharge, Klaviyo, Loop, and store-locator apps. Monthly content edits for SKU launches, seasonal flavors, retail-store-locator updates.

Theme and app updates
Monthly performance reports
Seasonal flavor launches and promo edits

Subscription + lifecycle

Subscription economics tuned in Recharge, replenishment cadence optimization (different per category: beverages weekly, snacks bi-weekly, meal-replacement monthly), Klaviyo lifecycle, sample-program logistics, and the loyalty-program work that compounds repeat purchase past order 4.

Recharge / Skio subscription tuning
Klaviyo replenishment flows
Sample program coordination

Schedule a strategy call

How the services compound

One food & beverage growth flow,
not four random services.

STAGE 01 · FOUNDATION

Shopify and tracking

The conversion-built food Shopify storefront, GA4, server-side conversion tracking. Every dollar later flows through this layer.

Owned byWeb + dev team

STAGE 02 · ACQUISITION

Paid social and Amazon

Meta, TikTok, and TikTok Shop for discovery. Amazon Sponsored Products for the second-largest channel. Google Shopping defense.

Owned byPaid media team

STAGE 03 · RETENTION

Subscription and lifecycle

Recharge subscription cadence tuning, Klaviyo replenishment flows, sample program logistics, loyalty work.

Owned byLifecycle team

STAGE 04 · COMPOUNDING

SEO and content

Recipe and ingredient content programs that compound organic discovery and lower blended CAC over time.

Owned bySEO team

How food buyers actually shop in 2026

The food buying journey is replenishment-heavy and channel-fluid.

Food marketing has a different rhythm from other DTC verticals. The buyer might discover a brand on TikTok, buy first on Amazon, repurchase on DTC via subscription, and finally find the product in their local Whole Foods. The marketing has to be tuned for that channel fluidity, not for the single-funnel DTC math that breaks food brand economics.

01 · DISCOVERY

TikTok and Reels

Food and beverage discovery happens on social platforms in 2026, particularly TikTok. Snackable brands, functional-beverage brands, and natural foods that look great on camera and have a clear taste-or-benefit story can break out of TikTok into mainstream sales velocity in weeks, not quarters. Brands that ignore TikTok in food in 2026 are leaving the highest-leverage discovery channel of the decade on the table.

Touchpoints before first order3 to 8

02 · FIRST PURCHASE

Amazon as often as DTC

For roughly half of new food and beverage buyers, the first purchase happens on Amazon, not on the brand DTC site. The reasons: faster shipping, Prime membership, lower-friction checkout, and the “I want to try one bag before committing to subscription” pattern. Brands that build Amazon and DTC as separate businesses miss the cross-channel learning. Brands that coordinate the two pull both ahead.

Avg. first-order AOV$34 to $58

03 · REPEAT

Subscription, then retail

If the product hits, the customer typically moves to subscription on DTC for the convenience and discount, then eventually starts buying at their local Whole Foods or Sprouts when distribution expands. The DTC subscription is often the most profitable channel per customer, the Amazon channel is the volume driver, and the retail channel is the brand-credibility play. All three matter; the coordination is what makes the unit economics work at scale.

Avg. subscription LTV multiple3.4 to 6.2×

Common food & beverage questions

Questions every food founder asks.

Emerging brands ($0-$2M ARR) typically invest $3.5k to $7k per month all in. Growing DTC brands ($2M-$15M ARR) run $8k to $18k per month. Multi-channel CPG operations ($15M+ ARR) fall between $20k and $60k per month depending on channel count. The strategy call walks through your unit economics first because food margins are tighter than most DTC verticals, then maps an investment range the contribution margin can actually support.

Amazon is typically the second-largest channel for food brands after Meta, sometimes the largest. We coordinate with a partner Amazon agency that handles Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, A+ content, Brand Store, Vine reviews, and inventory management. The integrated brief means Amazon and DTC support each other rather than cannibalizing. Brands that build Amazon and DTC as separate businesses miss the cross-channel data; the coordination is the lift.

Yes, on Scale and Enterprise tiers. Retail-media advertising is increasingly meaningful for brands with mass-retail distribution. Walmart Connect (formerly Walmart Media Group), Target Roundel, and Instacart Ads each have their own buying mechanics, creative requirements, and attribution challenges. We run retail-media coordinated with DTC and Amazon so the brand voice and creative library stay consistent and the budget allocation reflects the total-business picture.

Food and beverage advertising claims are regulated by FDA and FTC, and the rules differ by product category (conventional food, dietary supplement, functional beverage, infant formula). We run every ad copy and PDP claim through an internal compliance check, with structured frameworks for nutrient content claims, health claims, structure-function claims, and disease-related claims. We err on the conservative side because FTC inquiries and FDA warning letters are expensive and slow to recover from. Compliance is a non-negotiable foundational requirement.

Recharge / Skio (subscriptions), Klaviyo / Postscript (email/SMS), Loop (returns, often important for food because customers refund spoiled or off-spec orders), Yotpo / Okendo (reviews), Stocky or similar (inventory), and store-locator apps (StoreRocket, Stockist) for brands with mass-retail distribution. App selection happens on the strategy call based on your stage and channel mix.

Yes. Food subscription churn is the single biggest threat to LTV-driven profitability in this category. We tune the cancellation save-flow in Recharge or Skio (skip-an-order, change-flavor, pause options that reduce hard cancellations), the replenishment cadence (off-cadence churns most often), and the lifecycle communication (subscribers churn most at orders 3 and 5; we run flows specifically against those moments). The work compounds: dropping churn from 8 to 5 percent monthly lifts subscriber LTV roughly 60 percent.

No long-term contract. 90-day proof window, then month-to-month.

A senior food & beverage strategist with multi-year experience running CPG accounts across DTC and Amazon, not a generalist. You get a direct Slack channel with the strategist and operators executing the work.

We design the sample program and integrate it into the funnel, but we partner with 3PLs for the fulfillment logistics. Sample programs work particularly well in food and beverage because the taste decision happens on first try; the conversion rate from a $5 sample to a full subscription is dramatically higher than from cold-traffic-to-subscription. Most emerging food brands underuse sample programs because the operational coordination feels heavy; the integration we run makes it routine.

A generalist agency runs the same playbook across beauty, apparel, and food with the SKUs swapped out. You get food & beverage marketing built on actual food-buyer behavior: how snack buyers discover on TikTok, how beverage buyers settle into replenishment cadences, how natural-food buyers move between DTC and natural retail, how FDA compliance shapes ad copy, how Amazon and DTC support each other in the right structure. Every campaign, every flow, every report is shaped by 55-plus food & beverage engagements since 2021.