A pet product marketing agency built for auto-ship economics, not single-bag ROAS.
You get a pet product marketing agency that builds around the reality of pet brand economics: emotional buyers (pet parents), recurring purchase needs (food, treats, supplements), vet-endorsement-driven trust, sample-program logistics, and the multi-channel split across DTC, Amazon, Chewy, and physical pet retail. A dedicated team runs paid, lifecycle, content, and Amazon/Chewy coordination as one cohesive program. Built for emerging pet brands at $50k MRR through national multi-channel pet operations.
Pet product growth at every stage.
Pet marketing is not one-size-fits-all. An emerging pet supplement brand at $40k MRR needs different work than a national pet food brand with DTC, Amazon, Chewy, and 4,000 Petco stores in distribution.
Emerging pet brands ($0-$1M ARR)
Pre-launch and post-launch pet brands building the first profitable channel. Launch campaigns on Meta and TikTok tuned to hero SKU economics, vet-endorsement content strategy, a Shopify storefront built around your first 3-8 SKUs, sample program logistics, auto-ship setup in Recharge, and the analytics infrastructure to track unit-level contribution margin. Pet emotion is the leverage; we tune the program to it from launch.
Growing DTC pet brands ($1M-$10M ARR)
Brands with product-market fit running multi-channel acquisition with material Amazon and Chewy revenue alongside DTC. You get DTC paid acquisition across Meta, TikTok, Amazon DSP, Google Shopping, plus Chewy program coordination through our partner. Auto-ship tuning, Klaviyo retention work, vet-partnership programs, and the influencer programs that drive pet-creator-led demand.
National pet brands ($10M+ ARR)
National pet brands with DTC, Amazon, Chewy, Petco/Petsmart, vet-channel sales, and (often) international. Integrated growth program across DTC, separate Amazon/Chewy strategy, retail-media coordination (Petco DigitalMedia, Petsmart Anywhere, Walmart Connect), vet-channel coordination, and analytics to measure halo effects across channels.
Five pet product marketing services.
All built for one industry.
Pet brand PPC
A full-funnel paid acquisition program tuned to pet brand economics. Meta and TikTok for visually-driven pet-product discovery (cute pet content compounds engagement at extraordinary rates), TikTok Shop for native-checkout on hero SKUs, Amazon Sponsored Products coordination, Chewy program management (where applicable), and creator-seeded UGC creative pipeline featuring real pets. Built around auto-ship LTV math that makes pet acquisition profitable past the first bag.
- Meta and TikTok campaign management
- Amazon and Chewy coordination
- Creator-seeded pet UGC pipeline
- Auto-ship-adjusted ROAS reporting
Pet business web design
A Shopify storefront built around pet shopping behavior: hero PDP photography with real pets, ingredient transparency for pet food/treats/supplements, vet-endorsement display, auto-ship defaults, weight-and-breed-specific recommendation UX, and a cart that surfaces the variety-pack and multi-pet upsell.
- Shopify pet storefront
- Recharge auto-ship, breed/weight UX
- Klaviyo, reviews integration
Pet industry SEO
Pet SEO that owns breed-specific queries, ingredient education, health-concern content (joint, dental, anxiety, weight, allergies), and brand comparison searches. Editorial pet content alongside collection and product pages.
- Breed and health-concern content programs
- Product and collection page SEO
- Pet-specific schema (Product, FAQ, Review)
Pet website maintenance
Keep the Shopify store fast, secure, converting across SKU launches and seasonal pushes. Theme updates, app integration upkeep, performance monitoring, on-demand content edits.
- Theme and app updates
- Monthly performance reports
- SKU launches and seasonal edits
Auto-ship + lifecycle
Auto-ship economics tuned in Recharge, replenishment cadence per category (food monthly, treats bi-monthly, supplements monthly), Klaviyo lifecycle, vet-partnership and creator-influencer coordination.
- Recharge auto-ship tuning
- Klaviyo replenishment flows
- Vet-channel coordination
One pet brand growth flow,
not four random services.
Shopify and tracking
Conversion-built Shopify pet storefront, GA4, Meta CAPI, TikTok Events API, Klaviyo and Recharge.
Paid social and Amazon/Chewy
Meta and TikTok for discovery, Amazon and Chewy for second-largest channels, Google Shopping defense.
Auto-ship and lifecycle
Recharge subscription tuning, Klaviyo replenishment flows, vet-partnership work.
SEO and content
Breed-specific and health-concern content programs that compound organic discovery.
The pet buying journey is emotional, vet-influenced, and auto-ship-driven.
TikTok, Instagram, vet recommendations
Pet parents discover brands through three primary channels: pet-creator TikTok and Instagram content (which compounds at extraordinary engagement rates because pet content is universally watchable), Reddit pet communities (r/dogs, r/cats, breed-specific subreddits, condition-specific subreddits), and direct vet recommendations for food and supplements. Brands that ignore creator-led discovery in pet leave the highest-engagement-rate channel on the table.
Ingredient, vet endorsement, real reviews
After discovery, pet parents research carefully. Ingredient pages (especially for food and supplements), vet endorsement or veterinary advisory board, real Chewy and Amazon review counts, and ingredient comparison content. The research stage is dominated by trust signals, not by marketing copy. Brands that surface real vet credentials and transparent ingredient sourcing win this stage; brands that lean on lifestyle imagery alone lose it.
First bag DTC, then auto-ship for life
First-bag purchase often happens on Chewy or Amazon (where the buyer already has Prime/account), but the DTC site can win if the brand offers a meaningful new-customer discount (typically 25-40%) and surfaces auto-ship economics clearly. Once the buyer is on auto-ship, LTV multiples are extraordinary: pet food auto-ship subscribers typically deliver 5-10x first-order revenue over 24 months, with churn meaningfully lower than other consumer subscriptions because of the operational cost of switching pet food.
Questions every pet founder asks.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Migrated a 10,000-product Surrey pet superstore off Drupal — real-time EPOS sync, click & collect, and loyalty live at launch.
A multi-business Surrey group whose primary revenue came from a pet superstore needed a rebuild — the old Drupal site was hard to manage, sub-optimal for SEO, and disconnected from the in-store EPOS. We rebuilt on nopCommerce with full API integration to Premier EPOS, ParcelForce + SagePay live, and a split-cart click-and-collect flow.
5× traffic in 4 months for a Singapore pet shop hit by a Google Core Update — on a $500/mo budget.
A Singapore pet shop selling puppies and dog grooming equipment had run on Weebly for 8 years, doing its own SEO. A Google Core Update wiped a chunk of the rankings overnight. We executed a focused on-page + off-page recovery on the existing platform (no risky migration) and 5× the traffic from 480 to 2,400 monthly visitors in four months.
Lifted an independent UK pet shop's local enquiries 2.6× against chains with a mobile-first rebuild and daily social.
A long-standing independent UK pet shop was losing ground to chains and online marketplaces. We rebuilt the site mobile-first around local conversion, tuned the Google Business Profile, and ran a daily Instagram + Facebook content cadence — lifting calls, click-and-collect orders, and Saturday footfall in a single quarter.