Fashion PPC Management
to Grow Full-Price Revenue.

Fashion PPC services at Redefine Web start at $399 per month on the Launch tier and go up to $2,500 on Enterprise. Growth is $799, Scale is $1,499. Ad spend goes straight to Meta, TikTok, Pinterest, and Google and is not part of the retainer.

Recommended ad spend runs $1,500 to $3,000 for emerging apparel brands, $3,000 to $8,000 for growing brands, and $8,000 to $25,000 for scaling multi-SKU brands. Fee is a flat monthly retainer. You never pay a percentage of ad spend. That model rewards the agency for spending more of your money, and it punishes you for scaling.

Fashion PPC management includes Meta paid social on Launch, plus one landing page and monthly reporting. Growth adds TikTok, Pinterest, Google Shopping, five landing pages, and biweekly optimization sprints. Scale adds YouTube, Meta CAPI with returns-adjusted values, a custom landing page system, and weekly reporting. Enterprise adds Amazon PPC coordination, TikTok Shop management, dedicated buyers per brand, and unlimited creative variants.

Every tier includes creative direction, GA4 conversion imports, Klaviyo lifecycle handoff, Loop or Happy Returns integration on returns data, and a written monthly report tied to keeping-rate revenue and blended CAC.

Fashion PPC produces first orders in the first 7 to 14 days after campaigns go live. Google Shopping fires first because product-search intent is peaked. Pinterest starts about 21 days in once shoppable pin catalogs feed properly. Meta paid social starts 14 days in once creative and pixel data build up. TikTok organic-feel content takes 21 to 30 days to hit stride.

Returns-adjusted CAC stabilizes in month 2 to 3 as creative fatigue cycles turn over, returns data feeds through Loop or Happy Returns back into Meta CAPI, and the algorithm learns which style and size buyers keep. Month 1 usually runs 20 to 40 percent higher on headline CAC. That is normal.

The fashion PPC accounts we run average 4.4x blended ROAS across Meta, TikTok, Pinterest, and Google Shopping. That is returns-adjusted, netting out the 20 to 40 percent industry return rate. Headline ROAS on the same accounts runs closer to 6x to 8x, but headline lies by 30 to 50 percent when returns get netted later.

What we optimize toward is keeping-rate revenue per new customer, not headline ROAS. Luxury and prestige fashion pulls lower headline ROAS but higher LTV over 24 months. Contemporary DTC pulls higher headline ROAS but higher churn. The tier median tells the honest story.

Yes. The fashion PPC agency work on Scale and Enterprise tiers wires Meta CAPI with returns-adjusted conversion values that net out the actual return rate per SKU, per size, per color. This teaches Meta to bid toward customers who keep, not customers who order and return. Return data from Loop, Happy Returns, or Returnly feeds back inside 30 to 45 days of first purchase.

TikTok Events API and Pinterest Conversions API get wired the same way. Google Shopping runs with returns-adjusted feed values through a Shopify or Feed Ops integration. Most fashion accounts see keeping-rate CAC drop 15 to 25 percent inside 60 days once returns data feeds the platforms.

Pinterest is a top-3 channel for fashion because Pinterest buyers convert at higher rates than most social platforms and stay on-platform through purchase. Shoppable pin catalogs sync from Shopify with real-time price, inventory, and size availability. Promoted pins run against style keywords (capsule wardrobe, wide-leg pants, summer dresses) and buyer boards.

Pinterest reports against returns-adjusted CAC alongside Meta and Google. Pinterest usually costs 20 to 40 percent less per new customer than Meta cold prospecting, and Pinterest customers keep more of what they order. The channel gets budget from Growth tier up.

Creator affiliate and try-on content is the highest-return creative on fashion PPC, and it is included from Growth tier up. Creator onboarding runs 15 to 40 new creators a month, weighted toward mid-tier (50K to 500K follower) fashion and style creators.

Sample fulfillment respects size and color availability. Try-on content (creator walks through the fit, color, and sizing of a specific style) outperforms brand-produced ads by 40 to 70 percent on CAC because it answers the buyer's biggest question before checkout: how will this fit me? Top-performing creators get promoted to whitelist ads where the creator's handle runs paid budget behind their organic content.

Yes. Fashion Google Ads at Redefine Web run Shopping, brand Search, non-brand Search, and Performance Max. Shopping carries the highest revenue share for most established fashion brands. Brand Search protects your name from competitor bidding. Non-brand Search targets category and style-comparison searches (best white t-shirt, wide-leg jeans, oversized blazer) where organic SEO has not caught up yet.

Performance Max is deployed with caution because it can cannibalize brand Search if not asset-grouped correctly. Product feeds get built per variant with real photography, GTIN or MPN where possible, and structured product titles that match how buyers actually search. Every account gets returns-adjusted conversion values through Enhanced Conversions.

Every fashion PPC services retainer includes dedicated conversion landing pages. Your homepage almost never converts paid traffic. It talks about the brand, not the specific hero style or collection the ad promises.

Launch tier includes 1 landing page. Growth includes 5, usually one per top style or collection. Scale includes a full custom landing page system that spins up new pages fast for seasonal drops and offers. Enterprise adds A/B testing on the primary elements (hero image, headline, price presentation, size selector, fit finder). Every landing page is Klaviyo capture wired, fit-finder integrated, and speed-tuned to a 90+ PageSpeed score.

TikTok Shop management is included on Scale and Enterprise tiers. That covers Shop feed setup, spark ad code capture from creator try-on content, Shop-native creator affiliate onboarding, and Shop A+ Content. Amazon PPC coordination is included on Enterprise. That covers sponsored product ads, sponsored brand ads, sponsored display, Amazon DSP retargeting, and pricing floor coordination between Amazon and DTC.

Prestige and luxury fashion sometimes skip Amazon for brand equity reasons. That gets scoped at kickoff. TikTok Shop and Amazon PPC both report against the same returns-adjusted CAC as Meta and Google, not siloed.

Yes, with adjusted expectations. A new fashion brand without conversion history usually pays 20 to 40 percent more per new customer in the first 30 to 60 days while Meta, TikTok, Pinterest, and Google learn. Once we log 30 to 50 orders in the platform, machine learning stabilizes and CAC drops toward the tier median.

Returns data takes another 30 to 45 days to start feeding back into the algorithm, so keeping-rate CAC settles in month 3 to 4. We start new fashion brands on Meta plus Google Shopping only for the first 30 days because those channels build pixel data fastest. Pinterest and TikTok layer on in month 2.

If fashion PPC services do not produce a measurable drop in keeping-rate CAC or a measurable gain in net-new customers inside the first 90 days, we work free until they do. This is written into the retainer.

The clock starts on day one of live campaigns, not the kickoff call. The guarantee assumes ad spend stays at the recommended tier minimum, the storefront stays wired to Meta CAPI, TikTok Events API, and Loop or Happy Returns, and creative volume matches the tier commitment. If any of those change mid-run, the clock pauses while we restabilize the account. A dedicated media buyer walks the guarantee terms line by line on the 30-minute audit call.