Home Services PPC
to Book More Jobs.

Home services PPC management at Redefine Web starts at $399 per month on the Launch tier and goes up to $2,500 on Enterprise. Growth is $799, Scale is $1,499. Ad spend goes straight to Google, Meta, and LSA and is not part of the retainer.

Recommended ad spend runs $1,500 to $3,000 for solo contractors, $3,000 to $8,000 for growing operators, and $8,000 to $25,000 for multi-location and enterprise. Fee is a flat monthly retainer. You never pay a percentage of ad spend. That model rewards the agency for spending more of your money, and it punishes you for scaling.

Home services PPC includes Google Search and LSA setup on Launch, plus one landing page and monthly reporting. Growth adds Meta paid social, five landing pages, and biweekly optimization sprints. Scale adds YouTube, a custom landing page system, and weekly reporting. Enterprise adds dedicated buyers per region, SOC 2 or SSO, and unlimited service-line campaigns.

Every tier includes CallRail call tracking, offline conversion imports from your CRM back into Google Ads, negative-keyword sculpting, LSA dispute filing, and a written monthly report tied to booked-job revenue. Landing pages ship 90+ mobile PageSpeed, mobile-first, and financing partner integrated.

Home services PPC produces the first booked job in the first 7 to 14 days after Google Search and LSA go live. Google Search fires first because the intent is peaked. LSA takes 24 to 72 hours to enter the auction after Google Guaranteed verification clears. Meta retargeting starts about 21 days in once site-visitor audiences are large enough to serve.

Cost per booked job stabilizes in month 2 to 3 as we finish negative-keyword sculpting, offline conversion imports from ServiceTitan or Housecall Pro, and landing page conversion tuning. Month 1 usually runs 20 to 40 percent higher on cost per booked job while the account learns.

The home services PPC accounts we run average $58 per booked job across LSA, Google Search, and Meta. The range runs from about $22 for LSA in secondary markets to $180 for installation and financing leads through Meta in top-10 metros.

Cost per booked job depends on service line ticket size, market bid competition, offer strength, and whether the dispatch software feeds offline conversion data back to Google. LSA usually leads on cost per booked lead. Google Search usually leads on cost per booked high-ticket job. Meta wins on financing-forward installation and replacement leads.

Yes. LSA setup is included from the Launch tier. Daily LSA lead-quality review and dispute filing is included from the Growth tier. Google credits unqualified leads that get disputed inside 7 days: junk leads, leads outside your service area, leads for services you do not perform, spam.

Bad leads that never get disputed count as billed leads. We dispute them same day, and most home services accounts recover 8 to 15 percent of LSA spend in credits per month through disputes their prior agency was not filing. Google Guaranteed badge maintenance and rating protection tie into the review management flow.

HVAC PPC runs on two distinct seasonal cycles. Winter (heating repair, no-heat, furnace replacement) and summer (AC repair, no-cool, AC replacement) carry peak intent and highest cost per click. Shoulder seasons (spring, fall) carry lower demand and lower cost per click but need budget to feed the paid social funnel for scheduled installs.

HVAC PPC campaigns pre-stage seasonal creative 30 days before the season turns. Emergency creative activates the moment temperatures cross the local trigger. Meta and YouTube prospecting handles the shoulder seasons with system replacement financing content. Budget shifts by 40 to 60 percent between seasons on a healthy plan.

Plumber Google Ads is built around emergency intent. Search campaigns bid heaviest on burst pipe, no water, drain clog, sewer backup, and 24/7 emergency plumber. Call-only ads run in parallel because most emergency plumber searchers dial from the SERP without clicking through to a landing page.

Bid modifiers push higher during nights, weekends, and holidays when emergency intent peaks. Landing pages carry a click-to-call button that follows the scroll and a phone number that formats as one-tap-dial on mobile. Non-emergency plumber Google Ads (water heater, remodel plumbing) run on a separate campaign with a longer form-fill path.

Roofing PPC splits into two campaign types: storm response and scheduled replacement. Storm response uses NOAA-triggered geo-fencing on Meta and Google, activating within hours of a hail or wind event in your service area. Landing pages route to your insurance-claim intake team.

Scheduled replacement uses financing-forward Meta and Google Search with landing pages that carry GreenSky, Service Finance, and Enerbank monthly payment previews above the fold. Buyers 45 or older with mid-to-high home value pull the highest cost per booked estimate but the highest close rate. Cost per booked roofing estimate usually runs $150 to $280 depending on storm season and market.

Every home services PPC retainer includes dedicated conversion landing pages. Your homepage almost never converts paid traffic. It talks about the brand, not the service the searcher wants.

Launch tier includes 1 landing page. Growth includes 5 landing pages, usually one per top service line (HVAC repair, drain cleaning, water heater install, roof repair, panel upgrade). Scale includes a full custom landing page system that spins up new pages fast for seasonal offers. Enterprise adds A/B testing and per-market variants. Every landing page is booking-first, financing-forward where relevant, and speed-tuned to a 90+ PageSpeed score.

We wire home services PPC to your dispatch software (ServiceTitan, Housecall Pro, Jobber, FieldEdge) through offline conversion imports. When a click turns into a booked job, that data flows back to Google Ads and Meta, and the campaigns start bidding on the keywords and creatives that actually produce jobs, not the ones that just produce form fills.

CallRail call tracking runs on every phone number, and calls tie to campaign, keyword, ad, and landing page. GA4 event imports run alongside. You see the full path from click to booked job to closed revenue in the monthly report.

Yes, with adjusted expectations. A new home services contractor without conversion history usually pays 20 to 40 percent more per booked job in the first 30 to 60 days while Google and Meta learn. Once we log 30 to 50 booked jobs in the platform, machine learning stabilizes and cost per booked job drops toward the tier median.

We start new contractors on LSA plus Google Search only for the first 30 days because those channels carry the highest intent and the fastest learning curve. Meta and YouTube layer on in month 2 once site-visitor data supports retargeting.

If home services PPC does not produce a measurable drop in cost per booked job or a measurable gain in booked jobs inside the first 90 days, we work free until it does. This is written into the retainer.

The clock starts on day one of live campaigns, not the kickoff call. The guarantee assumes ad spend stays at the recommended tier minimum and the dispatch software stays wired to Google Ads for offline conversion feed. If either changes mid-run, the clock pauses while we restabilize tracking. A dedicated media buyer walks the guarantee terms line by line on the 30-minute audit call.