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Sample Case Study

Banyan Technology on Google Ads
Engagement Case Study.

Banyan Technology case study. Redefine Web grew engagement 320% with rebuilt Google Ads campaigns, driving higher conversions at controlled cost per conversion.

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Free 30-minute audit. Three specific fixes. Yours to keep.
Recent: iSmile Dental Spa · +900% patient growth in 6 months.
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Brands we've worked with since 2021
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Still with us past year one
$0
In tracked client revenue
Sample client growth dashboard from a data-driven digital marketing agency, showing revenue influenced, qualified leads, and 90-day pipeline trend.
Selected clients where we ran the full engagement
Alira HealthDelicate DentalHighTop HealthLifeStanceNC DentalPeaceful Mind PsychologyPEL Rehabilitation MedicineSmile DesignVP DentalArmaninoBSHGovernment Legal ServicesMarmaladeMontegraOxford CapitalPaquin CarrollPCO BookkeepersPeak Accounting SolutionsRiverSaaSRosenbaumStanhope CapitalStella MarisTilghman BuildersToyotaUptimeWillentz
Reviews across 5 platforms
Verified by people who actually paid us.
Trustpilot
4.7/5
★★★★★
25+ verified reviews
CClutch
5.0/5
★★★★★
40+ verified reviews
GGoogle
5.0/5
★★★★★
5+ verified reviews
DDesignRush
4.9/5
★★★★★
29 verified reviews
gGoodFirms
5.0/5
★★★★★
20 verified reviews
Services

Five services.
One performance marketing agency.

Every service ties into your revenue number. Not vanity dashboards. Not "reach" metrics. Not tabs of screenshots. Revenue.

Web design + development

Websites (not sites that win awards).

Websites built to convert, owned by you at handoff. We launch on the stack your team already runs. Sites are measured against booked calls and closed revenue, not Dribbble likes.

See web work
SEO

SEO that earns back your CAC in 12 months.

Technical fixes, intent-mapped content, and digital PR that turn organic into a channel that pays back inside the year.

See SEO programs
PPC + Google Ads

Paid ads measured against pipeline.

Google and Meta media buying by expert operators. Every campaign tied to booked calls or closed revenue, never click-through rate or cost per thousand impressions.

See paid media
Funnels + automation

Funnels that recover lost revenue.

Lifecycle campaigns, CRM setup, and follow-up sequences that turn the leads you already paid for into booked meetings.

See automation
Reporting

Reporting that shows revenue, not vanity.

A live dashboard with leads, pipeline, cost per booked meeting, and return on ad spend. Every dollar accounted for. Every week.

See a sample dashboard
Industries

Vertical playbooks from a
growth marketing agency built for your industry.

Dental, healthcare, e-commerce, SaaS, professional services, real estate, manufacturing. Each has its own funnel, its own KPIs, and its own bench of senior people who've worked in the space. Not one template stretched thin across every vertical.

🦷

Dental marketing

A full marketing hub built for dental practices. New-patient acquisition, recall automation, and reputation management. All under one accountable team.

Explore dental hub

B2B SaaS

Pipeline-led growth for product-led and sales-led teams.

🛒

E-commerce & DTC

Performance media and lifecycle for scaling brands.

⚖️

Professional services

Lead generation for law, finance, and consulting firms.

Healthcare

HIPAA-compliant patient acquisition systems.

🏭

Manufacturing & B2B

Long-cycle lead gen and channel partner growth.

🏠

Real estate

Hyper-local lead generation for agents and developers.

How we work

Four stages.
Every step tied to revenue.

Every engagement follows the same path. Find what's moving revenue. Fix what isn't. Compound the growth. You see progress every week.

01Audit

Find the gaps

A channel-by-channel teardown benchmarked against revenue. Findings are yours in writing at handoff.

02Position

Sharpen the offer

Messaging, ideal customer, and channel-fit aligned before we spend a single dollar of your budget.

03Build

Ship the assets

Sites, landing pages, funnels, and automation. Built to convert and handed over fully owned by you.

04Scale

Compound the growth

Ongoing paid, SEO, and optimization tied to weekly performance reviews you can actually read.

Selected work

Real clients,
real numbers, no made-up metrics.

Each case pushed live in the last 18 months. Every breakdown includes the diagnosis, the fix, and the 90-day trajectory.

Pet retail · multi-store
0SKUs
migrated live with zero downtime

Migrated a 10,000-product Surrey pet superstore off Drupal. Real-time EPOS sync, click & collect, and loyalty live at launch.

Product lines
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EPOS sync
Live
Dental · Carmichael, CA
0%
new-patient growth in 6 months

iSmile Dental Spa: 900% patient growth in six months with combined SEO, PPC, and video marketing.

Patient growth
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Organic traffic
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Med spa · Seattle, WA
0×
more consult requests

Seattle med spa: 3.4× consult requests with a price-simulator funnel and intent-led PPC.

Consult requests
0
Organic traffic
0
The 12-month math

See what our 3 free fixes could earn you back.

Slide in your numbers. Assumes a 20% relative conversion improvement, which is what our first audit typically finds on non-optimized sites.

3,000
50030K
$500
$50$5K
1.5%
0.5%5%
What switching earns you
Right now
$22,500
With our 3 free fixes
$27,000
Extra per month
+$4,500/month
Over 12 months, that is +$54,000 back in your business.
Directional numbers based on a 20% conversion improvement. A case study lead walks through your actual funnel on the 30-minute audit.
Notes from the team

Weekly plays from a
growth marketing agency actually shipping campaigns.

Written by the people who actually run the campaigns and build the sites. No thought-leadership filler. If we haven't tried it on a real client account, we don't publish it.

Long readSEO7 min

The SEO programs that actually earn back CAC in 12 months (and the ones that don't).

The three technical fixes that move rankings inside 90 days, and the four content patterns that survive Google's next update.

Read article
Strategy
Paid9 min

Sales-tied Google Ads for B2B: the account structure most agencies get wrong.

Why campaign structure tuned for click-through rate quietly kills pipeline. And how to rebuild it to measure booked meetings instead.

Read article
Budgeting
Web6 min

The 6-part website audit we run before pitching a single fix.

Where growth-stage brands lose the most revenue on their homepage. And the fastest three fixes we push live in the first 30 days.

Read article
For agencies, freelancers & consultants

Become a Redefine Web partner.

Refer clients who are a fit, white-label our delivery on engagements you've won, or build a co-marketing relationship. Real revenue share, monthly payouts on the same 30-day cycle.

Apply to partner program
20% revenue share on referred engagements
White-label delivery option
Co-marketing & lead-share
Direct deck with our partner team
Quarterly partner roundtables
Priority access to new services
What does Redefine Web actually do?

We are a data-driven digital marketing agency for growth-stage brands. Under one accountable team we run web design and development, SEO, paid media, marketing automation, and revenue-tied reporting. Every engagement is measured against booked meetings and pipeline, not vanity metrics like impressions or reach.

How is Redefine Web different from other digital marketing agencies?

Three practical differences. First, every account is run by a case study lead from day one, not a junior manager reading off a template. Second, every deliverable ties back to your revenue number in a shared dashboard you can pull up in a meeting. Third, we open with a free 30-minute audit that ends with three specific fixes we would prioritize first. Yours to keep.

What size businesses do you work with?

Most clients are growth-stage brands doing between $1M and $50M in annual revenue. That includes multi-location healthcare practices, DTC and apparel brands, B2B SaaS teams, professional services firms, and home services companies. If you are a solo practitioner or pre-revenue, we can point you at the right resource.

How much does it cost to work with Redefine Web?

Engagements are flat monthly retainers. The exact number depends on scope, channel mix, and the size of the media budget we are managing on your behalf. Most managed marketing retainers land between $4K and $15K per month. Web design and development projects are quoted separately as fixed-price statements of work.

How long before I see results?

Paid media and conversion rate optimization tend to show measurable movement inside 30 days. SEO and content typically take 90 to 180 days to compound into ranking and traffic gains, depending on the competitiveness of the space. Every retainer opens with a 90-day plan and a 30-60-90 milestone tracker so you know what should have launched by when.

Do I own the website if you build it?

Yes. Every site we ship is owned by you at handoff. Codebase, hosting credentials, domain, analytics, ad accounts, and CRM configuration all sit under your login. We do not lock clients into proprietary page builders or CMS platforms you cannot leave.

What are the 3 free fixes?

The 3 free fixes are the output of a free 30-minute audit. A case study lead walks through your paid media, organic search, and site conversion, then names the three specific changes we would prioritize first based on what your funnel is losing revenue to right now. You can implement them yourself or ask us to. Continuing with us is a separate decision after the audit.

Do you work with my industry?

Probably. We run vertical-specific playbooks across dental, med spa, healthcare, apparel and fashion, beauty and skincare, home services, professional services, B2B SaaS, real estate, and food and beverage. Each vertical has its own dedicated team, benchmark data, and growth system. See the Industries section for the full list.

What happens after I book the audit?

You get an email within one business day with a calendar link and a short intake form asking for read-only access to your analytics and ad accounts. A case study lead reviews your funnel before the call, then walks you through the three fixes on the 30-minute meeting. You leave the call with a written summary you can act on regardless of whether you hire us.

Get started

Book a free 30-minute
growth audit.

Senior strategist on the call. Three specific growth fixes you can apply, with or without us. Written summary in your inbox the next business day.

Senior strategist on the call
Three fixes ranked by impact
Written recap next business day
Primary path

Book your free growth audit.

Drop your email. A case study lead reviews your funnel and books the 30-minute audit within one business day.

  • This field is for validation purposes and should be left unchanged.
Free for growth-stage brands doing $500K+ ARR. We respond within 4 business hours.
Avg. audit-to-fix time
14 days
Brands served since 2021
300+
Client retention
94%