Sales Funnel and Automation
to Recover Lost Revenue.

Sales funnel and automation at Redefine Web includes funnel strategy, lifecycle flow design, ESP or CRM build, deliverability audit, copywriting, and post-launch optimization. Every engagement covers strategy, build, and measurement under one team.

• Funnel map (from first touch to closed revenue).
• Lifecycle flows (welcome, nurture, abandonment, win-back, VIP).
• ESP or CRM setup (Klaviyo, HubSpot, Customer.io, Braze).
• Segmentation strategy.
• Copywriting for every email and SMS.
• Deliverability audit and remediation.
• A/B testing framework.
• Revenue attribution and reporting.

Every flow ties to a revenue number in weekly reports so pipeline contribution stays visible.

Redefine Web marketing automation services build on Klaviyo (primary for ecommerce), HubSpot (B2B), Customer.io, Braze, ActiveCampaign, Marketo, Iterable, and Salesforce Marketing Cloud. We build on your existing stack. No migration required unless you want one.

• Klaviyo for DTC and Shopify ecommerce.
• HubSpot for B2B SaaS and professional services.
• Customer.io for product-led SaaS with event-driven triggers.
• Braze for enterprise lifecycle with mobile push.
• Iterable for cross-channel enterprise.
• Marketo or Salesforce Marketing Cloud for enterprise B2B with existing lock-in.

If your stack is not listed, we probably still run on it. First call clarifies.

Sales funnel and automation at Redefine Web starts at $8,000 fixed for the Essential package (5 core flows), $18,000 for Growth (12 flows + segmentation), and $35,000 for Scale (unlimited flows + lifecycle orchestration). All pricing is fixed, no percent-of-send markup.

• Essential ($8,000): 5 core flows (welcome, abandoned cart, browse, post-purchase, win-back).
• Growth ($18,000): 12 flows plus segmentation strategy plus deliverability audit.
• Scale ($35,000): unlimited flows plus lifecycle orchestration plus cross-channel triggers.

Ongoing optimization retainer from $2,500/mo. Migration off an existing ESP is quoted separately.

Essential launches in 6 weeks. Growth in 8 weeks. Scale in 10 weeks. Every sales funnel and automation project runs on a signed timeline with no open-ended discovery.

• Week 1, funnel mapping and audit of current setup.
• Weeks 2 to 3, ESP or CRM setup and segmentation.
• Weeks 3 to 6, flow build and copywriting.
• Weeks 6 to 8, QA, deliverability testing, review cycles.
• Weeks 8 to 10, launch and monitoring.

Client approval on copy is the most common delay, so we set weekly copy review windows so nothing hides.

Yes. A copywriter drafts every email and SMS in the sales funnel and automation build. You review, we revise, you sign off before flows go live. Copy is the point.

• Brand voice guide referenced or built during discovery.
• Benefit-forward subject lines with 30 to 50 character range.
• Body copy at 6th grade reading level.
• Every CTA measured against a specific micro-conversion.
• SMS under 160 characters.

Revision rounds included: 2 rounds per flow on Essential, 3 rounds on Growth, unlimited on Scale. Copy that fails deliverability tests (spam-trigger words, poor formatting) gets rewritten at no charge.

Revenue attributed to each flow, tracked in your ESP and GA4. Not opens and clicks. Redefine Web reports on which sequence produced which dollars in weekly written reports.

• Revenue attributed (last-touch and multi-touch).
• Placed-order rate and conversion rate.
• Average order value per flow.
• Deliverability metrics (inbox placement, bounce, complaint).
• Engagement metrics (open, click, unsubscribe) as diagnostic, not primary.

Compared against baseline pre-engagement. Compared against vertical benchmarks. Reported weekly during the first 90 days, then monthly.

Yes. CRM automation services at Redefine Web include SMS on Klaviyo SMS, Attentive, Postscript, or Twilio. Every flow uses the right channel per cohort.

• TCPA-compliant consent capture on every opt-in flow.
• STOP and HELP handling wired for every keyword.
• A/B testing on send-time and message body.
• Cross-channel throttling so a user does not get an email plus SMS plus push in the same hour.
• Revenue attribution on SMS through the ESP or Attentive dashboard.

SMS deliverability monitored separately (carrier filtering rules change quarterly, so we recheck).

A deliverability audit is included in every Redefine Web sales funnel and automation engagement. Domain authentication, list hygiene, sender reputation, and engagement segmentation. Inbox rate improvement measured against baseline.

• SPF, DKIM, DMARC records verified and remediated.
• BIMI record where feasible.
• List hygiene sweep (bounce cleanup, engagement segmentation).
• Sender reputation review (Google Postmaster, Microsoft SNDS).
• Warm-up sequence for new sending domains or IPs.
• Ongoing engagement re-segmentation to protect sender score.

Post-launch inbox placement tested through Litmus or GlockApps.

Yes on request. Full audit, template rebuild, list segmentation, and cutover with zero send gaps. ESP migration is charged separately from the flow build.

• Mailchimp to Klaviyo (DTC).
• Constant Contact to HubSpot (B2B).
• ActiveCampaign to Customer.io (product-led SaaS).
• Klaviyo to Braze (scaling ecommerce past $10M ARR).
• HubSpot to Marketo (enterprise).

Every migration includes a written playbook so your team can extend or reverse it. Cutover happens on a weekend with zero send gaps. Migration pricing runs $6,000 to $25,000 depending on list size, template count, and integration complexity.

After launch, a monthly optimization retainer from $2,500/mo covers A/B testing, new flow additions, and performance reporting. Or Redefine Web hands off with full documentation and your team runs it. Both paths work.

Optimization retainer scope:

• 2 A/B tests running at all times across the flow stack.
• 1 new flow built per quarter.
• Weekly deliverability and engagement monitoring.
• Monthly written report on revenue attribution.
• Quarterly business review with the full flow performance breakdown.

Handoff includes: written playbook per flow, copy library, segmentation logic documentation, deliverability runbook, weekly send calendar template.

Yes. Redefine Web builds B2B sales funnel and automation programs for SaaS, professional services, and manufacturing. HubSpot or Salesforce automation, LinkedIn Ads intake, and lifecycle nurtures against a longer buying cycle.

• MQL to SQL to opportunity to closed-won mapped in HubSpot or Salesforce.
• Nurture sequences for stalled deals (14-day, 30-day, 60-day silence flags).
• ABM sequences for target accounts with buying committee mapping.
• Sales enablement content triggered by CRM stage.
• Attribution wired to closed revenue, not lead volume.

B2B funnel builds run $12,000 to $40,000 depending on team size and CRM complexity.