Beauty PPC Management
to Grow New-Customer Revenue.

Beauty PPC services at Redefine Web start at $399 per month on the Launch tier and go up to $2,500 on Enterprise. Growth is $799, Scale is $1,499. Ad spend goes straight to Meta, TikTok, and Google and is not part of the retainer.

Recommended ad spend runs $1,500 to $3,000 for emerging skincare brands, $3,000 to $8,000 for growing brands, and $8,000 to $25,000 for scaling multi-SKU brands. Fee is a flat monthly retainer. You never pay a percentage of ad spend. That model rewards the agency for spending more of your money, and it punishes you for scaling.

Beauty PPC management includes Meta paid social on Launch, plus one landing page and monthly reporting. Growth adds TikTok, Google Shopping, five landing pages, and biweekly optimization sprints. Scale adds YouTube, Meta CAPI with margin-adjusted values, a custom landing page system, and weekly reporting. Enterprise adds Amazon PPC coordination, TikTok Shop management, dedicated buyers per brand, and unlimited creative variants.

Every tier includes creative direction, GA4 conversion imports, Klaviyo lifecycle handoff, and a written monthly report tied to subscription CM3 and blended CAC. Landing pages ship 90+ mobile PageSpeed, mobile-first, and Klaviyo capture wired in.

Beauty PPC produces first orders in the first 7 to 14 days after campaigns go live. Google Shopping fires first because product-search intent is peaked. Meta paid social starts about 14 days in once creative and pixel data build up. TikTok organic-feel content and TikTok Shop take 21 to 30 days to hit their bidding stride.

Stable blended CAC lands in month 2 to 3 as creative fatigue cycles turn over and margin-adjusted CAPI feeds train the algorithm. Month 1 usually runs 20 to 40 percent higher on CAC while the account learns which creator angles, hero SKUs, and offers convert. That is normal, not a red flag.

The beauty PPC accounts we run average 4.8x blended ROAS across Meta, TikTok, and Google Shopping. The range runs from 2.5x on cold Meta prospecting to 8x or higher on Google branded search and retargeting.

Headline ROAS varies by product price point, subscription share, and how much creative volume the account produces. Prestige skincare pulls higher ROAS on retargeting. Mass-market beauty pulls higher ROAS on Meta and TikTok cold prospecting. What we optimize toward is contribution margin per new customer, not headline ROAS. Blended CAC and subscription CM3 tell the truth on whether the account is actually making money.

Yes. The beauty PPC agency work on Scale and Enterprise tiers wires Meta CAPI with margin-adjusted conversion values instead of headline revenue. This teaches Meta to bid toward customers who actually make you money, not just customers who place a first order. Cancellations, refunds, and shipping costs get netted out on the return trip. Subscription customers get flagged with LTV multipliers based on 60-day repeat rate.

TikTok Events API gets wired the same way. Google Shopping runs with margin-adjusted feed values through a Shopify or Feed Ops integration. Most beauty accounts see blended CAC drop 15 to 25 percent inside 60 days once margin values are feeding the platforms.

Creator content and UGC is the highest-return creative on beauty PPC, and it is included from Growth tier up. Creator onboarding runs 15 to 40 new creators a month, weighted toward mid-tier (50K to 500K followers) beauty and skincare creators who ship more sales per dollar than mega-influencers.

Sample fulfillment, brief templates, and spark ad code capture are handled. Top-performing creator content gets promoted to whitelist ads where the creator's handle runs paid budget behind their organic-feel content. UGC-style ads outperform brand-produced ads on Meta and TikTok by 30 to 60 percent on CAC in most beauty accounts we run.

Yes. Beauty Google Ads at Redefine Web run Shopping, brand Search, non-brand Search, and Performance Max. Shopping carries the highest revenue share for most established beauty brands because product-search intent is peaked. Brand Search protects your name from competitor bidding. Non-brand Search targets ingredient, comparison, and category searches where organic SEO has not caught up yet.

Performance Max is deployed with caution on beauty because it can cannibalize brand Search if not asset-grouped correctly. YouTube layers on for higher-ticket prestige skincare and haircare where the buyer needs the product education before purchasing. Ad spend routing between channels gets rebalanced monthly based on marginal ROAS at each budget level.

Every beauty PPC services retainer includes dedicated conversion landing pages. Your homepage almost never converts paid traffic. It talks about the brand, not the specific hero SKU or bundle the ad promises.

Launch tier includes 1 landing page. Growth includes 5, usually one per top hero SKU or bundle. Scale includes a full custom landing page system that spins up new pages fast for seasonal drops and offers. Enterprise adds A/B testing on the primary elements (hero image, headline, price presentation, subscription offer). Every landing page is Klaviyo capture wired, subscription-first, and speed-tuned to a 90+ PageSpeed score.

TikTok Shop management is included on Scale and Enterprise tiers. That covers Shop feed setup, spark ad code capture from creator content, Shop-native creator affiliate onboarding, and Shop A+ Content. Amazon PPC coordination is included on Enterprise. That covers sponsored product ads, sponsored brand ads, sponsored display, Amazon DSP retargeting, and pricing floor coordination between Amazon and DTC so promotions do not undercut the subscription base.

TikTok Shop and Amazon PPC both report against the same blended CAC and CM3 numbers as Meta and Google, not siloed. Most beauty brands with all three channels running coordinated see 25 to 45 percent higher net-new customer revenue than brands with one channel.

Beauty PPC at Redefine Web measures subscription LTV, blended CAC, and 30/60/90-day repeat rate. Headline ROAS is a bad KPI when subscription cancels get excluded and refunds get netted out later. The monthly report ties every dollar of ad spend to CM3 profit per new customer, cohorted by month.

Meta and TikTok pixels get fed margin-adjusted values through CAPI. Klaviyo tracks post-purchase behavior tied back to originating campaign. Recharge or Skio tracks subscription retention by acquisition cohort. This is the same reporting stack as the beauty marketing hub because acquisition and retention have to live in one number to make honest decisions.

Yes, with adjusted expectations. A new beauty brand without conversion history usually pays 20 to 40 percent more per new customer in the first 30 to 60 days while Meta, TikTok, and Google learn. Once we log 30 to 50 orders in the platform, machine learning stabilizes and CAC drops toward the tier median.

We start new beauty brands on Meta plus Google Shopping only for the first 30 days because those channels build pixel data fastest. TikTok layers on in month 2 once the account has enough audience size to seed lookalikes. Amazon PPC waits until DTC has 50 to 100 reviews per hero SKU because Amazon organic rank compounds off review volume.

If beauty PPC services do not produce a measurable drop in blended CAC or a measurable gain in net-new customers inside the first 90 days, we work free until they do. This is written into the retainer.

The clock starts on day one of live campaigns, not the kickoff call. The guarantee assumes ad spend stays at the recommended tier minimum, the storefront stays wired to Meta CAPI and TikTok Events API, and creative volume matches the tier commitment. If any of those change mid-run, the clock pauses while we restabilize the account. A dedicated media buyer walks the guarantee terms line by line on the 30-minute audit call.