Dental Marketing Agency
to Book More New Patients.

Dental marketing retainers at Redefine Web start at $599/mo and scale up based on media budget, number of locations, and whether SEO and content are in scope. Dental website builds are quoted separately as fixed-price projects starting at $1,500 for single-doctor practices.

Three factors move the retainer number.

• Ad spend under management. A solo practice running $3k/mo in Google Ads and LSA sits at the entry retainer. A three-location group running $18k/mo in combined spend needs a bigger operations team.
• Channel mix. Paid-only is the cheapest retainer. Paid plus dental SEO plus content plus reputation costs more per month but drops the blended cost per new patient over 12 months.
• Reporting depth. Single-location dashboarding is included. DSO-level per-region P&L reporting is a scale-tier feature.

Blended, most single and multi-location practices we run book new patients at an average $84 per new patient after month 3, which is the number tracked on this page.

A dental marketing agency runs the full growth stack for a practice, group, or DSO. That means five moving pieces tied to appointments booked in your PMS, not to clicks or impressions.

• Dental website design. The site is the conversion engine. Fast on mobile, insurance clearly stated, treatment pages by procedure, click-to-call above the fold, and a booking widget that actually books.
• Dental SEO. Local map pack for your city, treatment pages that rank for procedures like dental implants and clear aligners, plus GBP optimization.
• Dental PPC. Google Ads and Local Service Ads targeting real intent ("emergency dentist near me", "dental implants [city]") and Meta for reactivation and awareness.
• Reputation and reviews. Post-visit review requests, response templates, review-schema on the site.
• Reactivation. Dormant-patient sequences via Dentrix, Open Dental, Eaglesoft, or Curve.

Redefine Web runs all five under one accountable roadmap tied to PMS-booked appointments and revenue per patient.

Different channels move on different timelines. A properly funded dental marketing engagement starts producing booked patients inside two weeks on paid, with organic compounding through months 3 to 6.

• Google Ads and Local Service Ads. Booked patients inside 7 to 14 days of launch, assuming the site converts.
• Dental PPC on Meta. Cost per lead settles by day 30, cost per new patient by day 45.
• Dental SEO. First map-pack movement in weeks 6 to 8. Steady map-pack presence for money treatments by month 4. Compounding organic traffic by month 6.
• Website rebuilds. Conversion rate step-change on launch day (typically 30 to 90 days into the engagement).

Every retainer opens with a written 30/60/90 plan so office managers see what should be live by when. If a milestone slips, you get a written note explaining what happened and what changes.

A properly funded single-location general dental practice typically adds 45 to 90 net-new patients per month within the first 90 to 120 days of a Redefine Web dental marketing engagement. Multi-location groups and DSOs scale linearly per office.

The number depends on four inputs. Current site conversion rate. Monthly media budget under management. Which treatments you're pushing (implants and full-arch pay per patient at 5 to 20x hygiene). Local competition density.

We benchmark against your prior six-month PMS baseline, not against industry averages. The dental marketing services scope inside your retainer includes a written monthly report showing new patients booked, cost per new patient, top-performing treatment pages, and where the next 30 days of budget will go.

Yes. Multi-location dental groups and DSOs are a significant share of the Redefine Web client base. Dental practice marketing at group scale needs different plumbing than a solo practice.

• Google Business Profile at scale. Location-level GBP setup, review response workflow, per-location Q&A, and per-office photo cadence.
• Per-location budget allocation. Paid media budgets set by office based on chair capacity, treatment mix, and local competition, not split evenly.
• Per-region reporting. Regional VPs see per-office cost per new patient, chair-hour productivity, and treatment mix trend without pulling five dashboards.
• Phased rollout. A 30-location group launches in tranches of 6 to 10 locations, not all at once.

The dental DSO rollout page details our per-location 21-day launch and per-region P&L dashboard.

Yes. Dental marketing services from Redefine Web push booked-appointment data from your PMS back into the ad platforms so the algorithms optimize toward real bookings, not just form fills.

Practice management systems we integrate with today. Dentrix, Open Dental, Eaglesoft, Curve, Denticon, Dentrix Ascend, and Weave. Read-only API access is enough for reporting. Write-back is not required.

Where possible we push booked-appointment conversions back to Google Ads via Enhanced Conversions and to Meta via CAPI. That is the setup that drops cost per new patient by 20 to 40% over the first 90 days, because Google and Meta stop bidding on form-fill lookalikes and start bidding on people who actually keep the appointment.

If your practice runs on Solutionreach or Adit for messaging, we plug those in as well.

For most dental practices under $5M in annual production, the fastest return comes from Local Service Ads plus Google Search plus a converting site. That combination outperforms dental SEO on cost per new patient in months 1 through 6.

The picture flips by month 12. Dental SEO compounds. By month 4 the map pack starts producing new-patient calls for treatment queries. By month 12 organic new patients typically win on lifetime cost per patient because the cost is amortized over the same content assets month after month.

The right answer for most practices is a paired program. LSA plus Google Ads producing patients in weeks 1 to 8. Dental SEO building the compounding organic base from month 3. Dental patient reactivation via email and SMS running in parallel to squeeze the existing patient database.

Meta ads work for reactivation and awareness in dense metros. They rarely win as a cold-acquisition primary.

Yes. Every dental website, Google Ads account, Local Service Ads account, Google Business Profile, Meta Business Manager, GA4 property, and Search Console record we set up is in your name with your logins.

If a practice leaves Redefine Web, the whole dental practice marketing system stays with the practice. Site files, ad account history, campaign structures, tracking, and reporting. Nothing gets clawed back. You do not have to rebuild from scratch on your next agency.

The reason this matters is the industry norm is the opposite. A lot of dental marketing agencies run campaigns from their master MCC or agency Business Manager, then hold the data hostage when the practice tries to move. That is not the arrangement here.

One dental practice per procedure focus per market. We will not run dental implant campaigns for two practices in the same city, or clear aligner campaigns for two practices sharing a zip.

The exclusivity is procedure-specific because a general dentist across town competing on hygiene and cleanings is not fighting your implant campaign for the same auction slot. But two implant-focused practices in the same DMA bidding on "dental implants near me" is a race to the bottom.

Once we take a market for a procedure, the seat is yours as long as you're an active client. If you pause the retainer, the market opens back up after 60 days.

This is the reason practices in competitive metros lock in territory early. The dental practice marketing calendar for New York, Miami, Los Angeles, and Dallas fills months ahead.

Yes. Dental patient reactivation and recall automation are part of every retainer above the entry tier. Both are the cheapest new-patient equivalent your dental marketing budget will ever produce.

What the reactivation stack does.

• Dormant-patient sequences. Segment out patients who haven't been in for 9, 12, and 18 months. Personalized SMS and email cadence with a clear reason to book now.
• Recall automation. 6-month hygiene recall runs on autopilot with rescheduling built in for cancellations.
• Post-treatment reviews. Automated review request via SMS after visit, tuned to the patient's treatment type.
• Birthday and anniversary triggers. Optional soft touchpoints that keep the practice top of mind.

All flows integrate with Dentrix, Eaglesoft, Open Dental, or Curve so the sequences fire on actual PMS events, not a static list.

That's fine. Redefine Web audits your existing site first and only recommends a rebuild if the current one is materially blocking growth. If the site is solid, dental marketing runs on top of it and design gets revisited in year two.

The common blockers that force a rebuild inside 90 days.

• Core Web Vitals failures on mobile that suppress rankings and cause bounce.
• No click-to-call above the fold on mobile (dental is a phone-heavy vertical).
• Insurance page missing or buried.
• Treatment pages missing for money procedures (implants, aligners, veneers, full-arch).
• Booking widget dumping patients into a broken third-party flow.

The audit at the start of the engagement gives you a written verdict on the site. Rebuild, refactor sections, or leave alone. Yours to keep either way.

Redefine Web runs dental marketing services for three practice sizes. The playbook and retainer shape changes by size, but the reporting spine stays the same across all three.

• Single-doctor and solo practices. Launch and Growth stacks. Retainer starts at $599/mo. Focused on 40 to 80 net-new patients per month by day 120.
• Growing 2 to 10 location groups. Scale stack. Includes location-level GBP management, per-office budget allocation, and unified per-office reporting.
• Multi-location DSOs. Enterprise custom. Per-location 21-day launch, per-region P&L dashboards, and M&A handoff support for practices being acquired into the group.

A dental marketing agency that only serves one tier tends to underperform on the others. Redefine Web keeps active client rosters in each tier so the internal playbook stays sharp for every practice size.