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Home/Industries/Apparel & Fashion/Hosting & Maintenance
Apparel & Fashion · Hosting & Maintenance99.99% uptime SLA

Fashion website maintenance is the unsexy line on the invoice that protects every other line above it.

You get fashion website maintenance and Shopify hosting built around the operational reality of running an apparel brand: monthly collection drops, seasonal capsule launches, lookbook content updates, BFCM capacity planning, Klaviyo flow upkeep, Loop returns integration integrity, and the on-call response that catches a broken checkout before it costs a drop-day sale moment.

Schedule a strategy callSee maintenance plans
site health · monthly report
your-brand.co
monitored
94/100
Overall site grade · May 2026

Excellent. 5 items resolved this month

SSL renewed · Shopify theme patched · Loop Returns flow re-tested · 3 broken PDP fit-finder links fixed · PageSpeed +14 points

PageSpeed96
SSL valid388d
Uptime (30d)99.99%
Loop Returns synclive
Schema (Product+Size)1 warn
WCAG 2.1 AApass
monitored every 60 seconds last incident: 104 days ago
99.99%
Uptime SLA across all fashion clients
14min
Avg. site-down response time
65+
Fashion sites under active maintenance
128d
Avg. days since last security incident
Who this is built for

Three reasons fashion brands end up on a maintenance plan.

01 · CORE FIT

Brands running active paid acquisition

Spending $5k-$50k/month on Meta, TikTok, Pinterest. Site downtime during peak hours directly destroys ad ROAS. Maintenance protects the most expensive line on your invoice.

Typical fit
Premium / Enterprise
Starting at
$299/mo
02 · INHERITED SITE

Site built by agency that vanished

Last Shopify partner built it, took the keys, stopped returning emails. Apps not audited in 18 months.

03 · PRE-DROP / PRE-BFCM

Approaching drop or peak season unprepared

Major drop coming up or BFCM weeks away. Checkout never load-tested. One drop-day outage costs more than a year of maintenance.

THE QUIET COST OF NEGLECT

Most fashion brands do not notice the bleed
until they read the report.

$5,200/mo

Wasted paid spend on slow site

$12k/mo on Meta/TikTok with PageSpeed 42 vs 92 = 38% more PDP bounces.

21%

Of fashion sites flagged for outdated apps

21% of fashion Shopify audits find at least one critical app on deprecated version.

8.2hrs

Avg. recovery from checkout break

App conflict or payment-gateway change. 8.2 hours of lost sales.

What is actually included

Seven layers of fashion Shopify maintenance. All boring on purpose.

01 · FOUNDATION

Uptime monitoring and alerting

Every 60 seconds from 6 global checkpoints. On-call engineer paged the moment the storefront stops responding.

  • 60-second uptime checks
  • SSL expiry monitoring + auto-renewal
  • 14-minute avg. response time
  • Status page for CX team
02

Theme and app updates

Tested in staging first, rollback ready. Weekly app patching with checkout integration QA.

03

Off-Shopify data backup

Daily backup of orders, customers, products to off-Shopify storage.

04

Performance & Core Web Vitals

Monthly PageSpeed audit. Image optimization for fashion photography. App-loading-order tuning.

05

Collection drops & lookbook updates

Hours bank for collection-drop launches, lookbook updates, seasonal merchandising, hero swaps. Same-business-day on Premium and up.

06

App integration upkeep

Klaviyo, Loop or Returnly, fit-finder apps (Kiwi, Fit Analytics), Yotpo, Smile.io. App API changes, cascading failures when one app updates against another’s old version. Monitored and patched weekly.

  • Weekly app-integration check
  • Loop / Returnly integration verification
  • Klaviyo flow integrity checks
  • Fit-finder integration upkeep
07

Monthly site-health report

One-page plain-English report shipped to your inbox on the first of every month.

  • Site-health grade with trend across 6 dimensions
  • Plain-English changelog of work performed
  • Issues caught and resolved with links
  • One-page format, no 22-page PDFs to skim
Maintenance plans

Three tiers, plus Custom. Same shape across every industry.

01 · Essential

Essential

$199/mo
For established fashion brands with stable traffic.
  • Uptime monitoring
  • SSL renewal
  • Monthly theme/app patching
  • Daily data backup
  • 2 hrs/mo content edits
  • Monthly site-health report
Start with Essential
most common
02 · Premium

Premium

$299/mo
For brands running paid spend and regular collection drops.
  • Everything in Essential, plus:
  • Weekly app patching with checkout QA
  • App integration upkeep (Loop, Klaviyo, fit-finder)
  • 5 hrs/mo content edits + collection drops
  • Quarterly performance tune-up
  • 14-min incident response SLA
Start with Premium
03 · Enterprise

Enterprise

$499/mo
For high-spend brands and BFCM-critical operations.
  • Everything in Premium, plus:
  • Monthly performance tune-up
  • 10 hrs/mo content edits
  • BFCM and major-drop preparation playbook
  • Conversion-tracking integrity checks
  • 2-hr incident response SLA
Start with Enterprise
04 · Custom

Custom

Let us talk
For multi-store, headless, or international fashion operations.
  • Everything in Enterprise, plus:
  • Multi-store management
  • Headless architecture support
  • Dedicated maintenance pod
  • 1-hr SLA on critical incidents
Request a quote
important

Month to month. No annual lock-in.

How we stack up

What you would pay somewhere else.

Capability
Shopify Plus support
Freelancer
DIY
Redefineweb
Fashion-specific (Loop, Klaviyo, fit-finder)
–
rare
build it
✓
Response time
2-24 hrs
when seen
whoever
14 min
App integration upkeep
–
–
–
✓
Collection-drop launch support
–
$$$ hourly
in-house
✓
Typical monthly cost
Plus subscription
$300-$800
$0 (sort of)
$199-$499
Common questions

Questions every fashion operator asks before signing.

Yes. Most maintenance clients did not build with us. Onboarding starts with a Shopify-health audit.
Yes, Enterprise tier. Load-testing the checkout, auditing email/SMS flows, building promo-banner system, pre-staging creative library.
Essential keeps the lights on. Premium adds weekly app patching with checkout QA, Loop and Klaviyo integration upkeep, 5 hours of edits. Enterprise adds monthly performance tune-up, BFCM/drop prep, conversion-tracking integrity.
No. Month to month with 30 days’ notice.
Collection drop launches, lookbook updates, hero swaps, seasonal promo banners, PDP edits, blog posts. Hours-bank by tier (2, 5, 10).
Premium and above: detection under 14 minutes, recovery 1-4 hours. Drop-day checkout breaks are catastrophic; weekly integration checks prevent the most common causes.
Yes, Premium and above. Kiwi or Fit Analytics integration tested weekly: size recommendation flow, integration with PDP, data flowing back to your analytics for fit-prediction accuracy tracking.
Technical integrity yes. Flow strategy and copy are a separate engagement (lifecycle service line).
Three things. Fashion-specific app expertise (Loop, Klaviyo, fit-finder, the apps that make fashion Shopify work). Fashion-specific operational rhythm (collection drops, lookbook launches, BFCM, seasonal cycles). Core Web Vitals tuning that protects ad ROAS, not generic homepage speed.
Pairs naturally with

Three services that compound.

Fashion web design

If the site is broken, no maintenance saves CVR.

Explore service

Fashion SEO

Style guide and outfit content programs.

Explore service

Fashion PPC

Meta, TikTok, Pinterest, Google Shopping. 4.4x avg ROAS.

Explore service
Ready when you are

Start with the ecommerce health audit.

Schedule a 30-minute strategy call with a senior maintenance engineer.

Schedule a strategy callSee plans again
  • 01 →15-minute audit on your WooCommerce or Shopify store.
  • 02 →Walk through the scorecard.
  • 03 →Honest tier recommendation.
  • 04 →Onboarding in 10 days.