A fashion PPC agency that buys customers net of returns, not vanity ROAS.
You get a fashion PPC agency run by senior paid social media buyers who have managed dozens of apparel and accessories accounts across Meta, TikTok, Pinterest, and Google Shopping. Every campaign is tied to returns-adjusted contribution margin (the number that actually determines if fashion paid acquisition is profitable), not gross first-order ROAS that overstates fashion paid performance by 15 to 35 percent depending on category. Collection drops integrated across paid, lifecycle, and CRO. Creative production tuned to the 7-to-21-day fashion creative fatigue cycle.
Fashion PPC built for apparel economics,
not generic Meta playbooks.
Fashion PPC has structural differences from other DTC verticals: AOV is higher ($80-$200 typical), but returns rates are higher (15-35% vs 5-10% in beauty), creative fatigue cycles are faster (7-21 days vs 21-45 in food), and collection-drop dynamics require coordinated multi-channel campaigns at specific moments. The PPC playbook is tuned for that operational reality, not for evergreen always-on acquisition that ignores the drop calendar.
Meta Reels and Stories (primary)
Meta is the highest-ROAS paid channel for most fashion brands. We run 3 to 5 fresh Reels per hero SKU per month with model-diverse imagery, creator-seeded UGC as primary creative format, and brand-shot lifestyle content as secondary. Every Reel tied to a campaign with budget management at the audience-creative-offer level, not just at the campaign level.
TikTok and TikTok Shop
TikTok works particularly well for younger-demographic fashion (under 35), trend-driven categories (athleisure, streetwear, accessories), and lower-AOV apparel under $80. TikTok Shop integration where applicable, with creator-affiliate program structure for organic-paid hybrid distribution.
Pinterest (outfit research)
Pinterest is meaningfully under-allocated in most fashion paid programs. CPMs 40-60% below Meta for the same audiences, with research-stage intent that produces higher AOV on conversion. Particularly strong for occasion-driven fashion (wedding guest, gala, holiday) and lifestyle apparel.
Google Shopping & brand defense
Performance Max for product feed, brand-search defense, and comparison-query capture.
Creator-UGC creative pipeline
Fashion creative burns out in 7-21 days. Partner studios produce 6-12 creator clips/month with model releases and usage rights cleared.
Returns-adjusted ROAS reporting
Gross ROAS minus returns rate, minus return shipping, minus restocking labor. The real success measure for fashion PPC. The two numbers diverge by 15-35% in fashion.
Live revenue dashboard
Spend, gross ROAS, returns-adjusted ROAS, new-customer ROAS, AOV, contribution margin, all refreshed daily.
You own the ad accounts
Meta, TikTok, Pinterest, Google, GA4, all in your name from day one.
Six stages, plus the drop cycle.
Research
Hero collection economics, channel-mix analysis, competitor creative audit.
Creative production
6-12 new creative assets/month via partner studios.
Pre-drop anticipation
7-21 days before launch: drop-anticipation campaigns, email/SMS build, creator partnerships.
Drop day
Coordinated push across Meta, TikTok, Pinterest, Google Shopping, with inventory-status messaging.
Post-drop optimization
Reactivation for non-converters, low-stock urgency, exchange-flow for size issues.
Always-on reporting
Live dashboard plus weekly review tying ad spend to returns-adjusted contribution margin.
Fashion PPC pricing.
Emerging fashion brand. Recommended ad spend: $2k-$4k/month.
- Meta only
- Monthly optimization
- 3 creative refreshes/month (BYO)
- Conversion tracking setup
- Monthly review
- TikTok + Pinterest
- Creative production
- Drop coordination
Growing DTC fashion brand. Recommended ad spend: $5k-$15k/month.
- Meta + TikTok + Pinterest + Google Shopping
- 6 creator-UGC creatives/month
- Server-side conversion tracking
- Returns-adjusted ROAS reporting
- Drop-cycle coordination
- Weekly optimization
- Live revenue dashboard
- Quarterly strategy review
$5M-$25M fashion brand. Recommended ad spend: $15k-$60k/month.
- All channels
- 12+ creator-UGC creatives/month
- Custom landing pages
- Daily optimization
- Senior media buyer assigned
- Live + monthly executive reports
- A/B testing program
- Influencer coordination
Fashion house. Recommended ad spend: $60k+/month.
- Everything in Scale
- Multi-market budget pools
- Custom dashboard
- Dedicated success team
- SLA-backed response
90-day performance guarantee. Hit your agreed returns-adjusted ROAS target in 90 days or month 4 is free.
The fastest-moving
channel in fashion DTC.
Fast
Most fashion brands see their first paid order inside 3 days.
Profitable
Tuned to AOV and returns rate. Growth-stage brands typically hit 4-6x blended.
Compounding
Repeat-purchase rate at 180 days is 58%. The LTV math is where fashion paid becomes profitable.
What you would pay somewhere else.
| Feature | Generic DTC agency | Freelance buyer | Self-managed | Redefine Web |
|---|---|---|---|---|
| Fashion-specific creative strategy | – | Sometimes | – | ✓ |
| Returns-adjusted ROAS reporting | – | – | – | ✓ |
| Creator-UGC pipeline | Add-on | – | DIY | ✓ |
| Pinterest as primary channel | Sometimes | Rarely | DIY | ✓ |
| Drop-cycle coordination | – | – | – | ✓ |
| You own the ad accounts | Sometimes | ✓ | ✓ | ✓ |
| Pricing model | 10-20% of spend | Hourly | Free | Flat fee |