Ecommerce PPC Agency
to Grow Profitable Orders.

Ecommerce PPC services at Redefine Web start at $599 per month for the Launch tier and run to $3,500 per month for Enterprise DTC programs. Ad spend on Google, Meta, and TikTok is billed by the network directly, not by us. Most growth-stage DTC brands run a $1,500 to $2,500 monthly management fee against $30K to $150K of managed media.

Three things move the fee. Ad spend under management adds a scaled fee once monthly media crosses $30K. Channel count matters. Paid search alone is cheaper than paid plus paid social plus TikTok. And creative production adds a line item when in-house or freelance creative is not enough to feed a $60K plus monthly spend.

Everything is flat-fee monthly, not a percentage of spend. Percentage-of-spend rewards agencies for burning your budget. Flat fee rewards them for margin.

The practical floor for ecommerce PPC on Google Shopping and Meta is around $3,000 per month in ad spend. Under that number the machine learning bidders do not get enough conversion signal to optimize. Growth-stage brands typically run $10K to $60K per month. Scaling brands run $60K to $250K per month with a portfolio of channels.

Budget allocation depends on category and margin. For a $50 AOV brand with 40 percent gross margin, Google Shopping and Meta usually carry the load. For a $200 AOV consideration purchase, Google search intent traffic weighs more heavily. TikTok comes in when creative volume can support it and the demo skews under 40.

Every retainer opens with a written media plan mapping spend to channel, campaign type, and expected CAC by month.

Ecommerce PPC produces first orders in 7 to 14 days from campaign launch once tracking, feed hygiene, and creative are in place. Google Shopping usually delivers first orders inside a week. Meta prospecting warms up in week 2 as pixels gather signal. TikTok takes 3 to 4 weeks to hit stable CAC. The platform needs more creative iterations to learn.

Stable CAC lands by month 2 to 3 depending on account history. New accounts with no conversion history spend 20 to 40 percent above target CAC in month 1 while audiences and bidders learn. Established accounts under management see improvements inside 30 days once feed, creative rotation, and margin-adjusted conversion values are wired up.

Google Search, Google Shopping, Performance Max, YouTube, Meta prospecting and retargeting, TikTok, Pinterest, and Bing are all in scope for ecommerce PPC management retainers here. Amazon Advertising is handled through a co-managed specialist partner so blended CAC across DTC and marketplace stays honest.

Channel mix depends on category, margin, and AOV. Not every brand needs every channel from day one. We build a channel roadmap in month 1 that prioritizes the two channels with the highest expected return on the current account setup and layers others as CAC stabilizes.

Target CAC is set against contribution margin, not revenue. If your CM3 per order is $40, blended acquisition CAC needs to stay under $40 for the paid channel to be profit-positive at first purchase. Payback via repeat purchase then rides on the lifecycle side. Most DTC brands under management here run first-order CAC between 60 and 100 percent of CM3 and get to profit by second order inside 90 days.

Bidding is set to margin-adjusted conversion values in Google Ads and Meta CAPI. That single wire usually cuts wasted spend 15 to 30 percent inside 60 days on accounts spending over $30K per month. The math is straightforward. Bidding to revenue pays for orders that lose money. Bidding to margin picks the orders that make money.

Yes. Google Shopping feed hygiene, GTIN attribution, custom labels for margin segmentation, feed rules for out-of-stock handling, and category attribution are all handled inside every ecommerce Google Ads engagement. Feed quality is the single biggest lever on Shopping performance and most brands under-invest in it.

Merchant Center policy issues, disapproved items, and pending review states get triaged weekly. Multi-country feed setup for Shopify Markets and country-level feed segmentation are available on Scale tier and above. If your feed is running through DataFeedWatch or Feedonomics, we integrate rather than migrate off.

Both. For prospecting and category traffic we usually route paid clicks to well-optimized category pages or dedicated PDPs already on the store. For high-intent campaigns tied to specific promotions, dedicated landing pages usually convert 15 to 40 percent better than category pages.

Landing page work is a line item, not baked into every retainer. Launch tier gets 1 dedicated landing page. Growth tier gets 3 to 5. Scale and Enterprise tiers get a landing page system that supports offer variants, seasonal creative, and product bundles. Pages ship on your Shopify theme or a Webflow or Framer subdomain depending on stack.

GA4, Google Ads Enhanced Conversions, Meta CAPI, and offline conversion imports from Shopify or the CRM are wired to every campaign inside the first 2 weeks of onboarding. Every order and revenue event traces back to campaign, ad group, keyword, ad creative, and audience source. Margin-adjusted conversion values feed the auction so the algorithms bid to profit.

Post-purchase surveys via Fairing or KnoCommerce, plus a Triple Whale or Northbeam attribution layer, catch what click-based tracking misses. Weekly dashboards break out blended CAC, net-new versus returning customer revenue, and channel-level contribution to trailing 30-day margin.

Three practical differences from most ecommerce PPC agencies. Every account runs under one lead operator with hands-on DTC operator experience. Every deliverable ties back to contribution margin, not last-click return on ad spend. And every retainer opens with a free 30-minute audit that ends with three specific fixes prioritized against your current numbers.

Flat-fee monthly, no percentage-of-spend. Account ownership stays with the client. And the intro call ends with actionable audit output you can apply with or without hiring us. That is the offer, not a slide deck.

Yes, with adjusted expectations. New Shopify stores without prior conversion history usually pay 20 to 40 percent above target CAC in month 1 to 2 while pixels and Google Ads bidders build audience baselines. Manual bid strategies plus creative volume carry the load in the learning phase. Automated bidding takes over by month 3 once conversion signal is strong.

Founder-led brands with under $30K in monthly ad spend get more value from Launch and Growth tiers here than from a full-service Scale retainer. The lead operator on the account will tell you honestly whether the current ad spend supports a full retainer or if a lighter engagement fits better right now.

Yes. Multi-brand holding companies and multi-storefront DTC operators run under Scale and Enterprise tiers. Setups typically look like a portfolio of 2 to 5 brands with shared attribution, per-brand operators, and consolidated leadership reporting. Ad accounts stay separated by brand so tracking, audiences, and creative libraries do not cross-contaminate.

Multi-country storefronts on Shopify Markets are supported the same way. Per-country ad accounts, per-country conversion tracking, and per-country creative variants keep the reporting clean. Holdco level reporting rolls up spend, revenue, and blended CAC by brand so leadership sees the whole portfolio in one view.