Ecommerce PPC tuned to contribution margin, not platform ROAS.
You hire an ecommerce PPC agency when ad spend is up and gross margin is down. We run ecommerce PPC management on Meta, Google Shopping, Performance Max, and TikTok, structured by SKU group and customer pool, with incrementality testing that proves real lift. Lower CAC, higher MER, real contribution margin, not platform-claimed wins on retargeting your own brand traffic.
Six things every ecommerce PPC
management engagement ships with.
Most ecommerce PPC companies hide the scope and bill a percent of ad spend so they win when you spend more. We do not. Every ecommerce PPC services engagement ships these six deliverables, all tied to contribution margin and signed customer acquisition, not vanity ROAS.
Channel-fit and waste audit
Two-week diagnostic across your Meta, Google Shopping, Performance Max, TikTok, and Pinterest accounts. Most brands we audit are wasting 20 to 40 percent of monthly spend on auctions that do not convert or retargeting their own brand traffic.
Account rebuild by SKU group
Campaign structure rebuilt around your profitable SKU groups, not Google's recommendations. Shopping campaigns segmented by margin tier. Advantage+ and Performance Max constrained with proper exclusions and audience signals.
Creative production at scale
Static, video, motion, and UGC creative refreshed every 14 days. Owned by senior creative, not a junior. Aspect ratios and lengths optimized per platform. No more running the same Meta video for 90 days.
Feed optimization and Merchant Center
Shopify, Feedonomics, or Channable feed work. Title and description optimization, custom labels for margin-aware bidding, GTIN and category hygiene. Merchant Center disapproval cleanup before they bite you in Q4.
Margin-aware attribution and MER reporting
Server-side tracking via Conversions API and enhanced conversions. Triple Whale or Northbeam integration. Reporting on MER (marketing efficiency ratio) and contribution margin per channel, not platform-reported ROAS that double-counts your repeat customers.
Incrementality testing
Quarterly geo-holdout tests on at least one channel to measure real lift, not platform-claimed lift. The number most ecommerce PPC consultants never run because they would rather not know the answer.
Four stages between
kickoff and contribution-margin lift.
Same architecture across every ppc for ecommerce engagement, recalibrated for your SKU mix and customer pool. Every stage ships a written artifact. Step zero is a 30 to 45 minute call with a senior paid media strategist (not a salesperson) who runs a live look at your Meta and Google accounts plus a quick MER read, and walks you off the call with a written waste audit and a 90-day media plan.
Audit
Two-week channel-fit and account waste audit.
Buyer Mapping
SKU groups, customer pools, lookalike seeds.
Build
Account rebuild, conversion tracking, creative wave.
Optimize
Weekly creative and bid cycle, quarterly incrementality.
Ecommerce ppc pricing that scales with your spend.
Four monthly tiers. Flat management fee, no per-keyword or per-campaign upsells. Most growing teams pick Growth at $799/mo. Ad spend is billed separately at cost — we never mark it up. Every ecommerce ppc quote is given on the strategy call.
For early DTC brands running first Meta + Google paid campaigns.
- Up to $5K/mo managed spend
- Google Ads OR Meta (pick 1)
- Campaign setup + landing-page review
- Conversion tracking
- Monthly reporting
- Negative keyword sweeps
- Multi-platform
- Server-side tracking
For growth DTC brands scaling acquisition + retargeting across platforms.
- Up to $20K/mo managed spend
- Google + Meta + LinkedIn (pick 2)
- A/B creative testing
- CallRail call tracking
- Audience refinement
- Landing-page optimization
- Bi-weekly reporting
- Negative keyword sweeps
For multi-SKU DTC brands running full-funnel paid + retention programs.
- Up to $75K/mo managed spend
- All major platforms
- Server-side conversion tracking
- Custom audiences + lookalikes
- Dedicated strategist
- Creative production included
- Weekly reporting + Looker dashboard
- Quarterly CRO testing
For omnichannel ecommerce running global paid + marketplace campaigns.
- $75K+/mo managed spend
- Full-funnel attribution
- In-house creative team
- Daily monitoring + alerts
- Custom Looker dashboards
- Dedicated growth pod
- Weekly executive reviews
- SLA-backed performance
Most ecommerce PPC companies
do not operate this way.
Worth comparing before you sign with any ecommerce PPC management agency, us included. These are the operational details that decide whether your ad spend builds contribution margin or just inflates platform ROAS.
Ecommerce PPC
questions we get on first calls.
Eight of the most common questions DTC founders and ecommerce growth leads ask before signing with an ecommerce PPC management agency. If yours is not here, the strategy call is the right place to ask it.
What does ecommerce PPC management cost?
How long until ecommerce PPC produces incremental orders?
Who owns the ad accounts?
Do you charge a percent of ad spend?
How do you measure attribution post iOS14?
What about creative production?
Can you work with our in-house growth team?
What is the contract term?
Start with a waste audit, not a sales call.
Pick the path that fits where your brand is right now. The first conversation produces something useful, a written waste audit and a 90-day media plan, before either of us makes a longer commitment.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Drove sales for Boogie Board with $31 cost-per-conversion at scale.
A pioneering reusable-writing-tablet brand cut acquisition costs to $31 per conversion + boosted conversions 11% — managing $650K in ads with sustainable ROI.
Boosted RAFZ conversions 28% with a rebuild that loads in 2 seconds.
A Swedish sustainable furniture brand replaced a plugin-bloated 15-second site with a custom lightweight rebuild — 28% conversion lift, 82% fewer server requests, place2place API integration.
Lifted an independent UK pet shop's local enquiries 2.6× against chains with a mobile-first rebuild and daily social.
A long-standing independent UK pet shop was losing ground to chains and online marketplaces. We rebuilt the site mobile-first around local conversion, tuned the Google Business Profile, and ran a daily Instagram + Facebook content cadence — lifting calls, click-and-collect orders, and Saturday footfall in a single quarter.