"They kept the process simple and focused. Understood the storefront goals we had and stayed focused on the changes that would actually move orders and repeat rate."
Ecommerce Website Design
to Convert More Store Visitors.
Custom store builds for DTC brands, Shopify Plus, headless, and BigCommerce retailers. We wire the PDP, checkout, mobile experience, and Klaviyo flows around your margin mix. Recent launches average 3.8% store conversion out of the gate.
Three outcomes
every website design retainer produces.
Nothing here is "reach" or "impressions". Every outcome maps to a revenue event you can point at.
Higher visitor-to-conversion rate.
Architecture built to convert, qualifying UX, and a shortened checkout move the number that puts orders on the board. Store builds that measurably outperform your current baseline in the first 60 days after launch.
Local e-commerce SEO baked into the build.
Every page ships with e-commerce-relevant schema, targeted metadata, and search intent baked into URL slugs. No SEO retrofit six months after launch.
Owned by your team at handoff.
Your name on the domain, your logins on the CMS, your team trained on the platform. Walk away with the site whole if you ever leave.
Four tiers for every practice size.
Pick the tier that matches your store scale. Move up or down anytime with 30 days notice. No setup fees. Hover any feature name for a plain-English explanation.
For DTC brands launching or migrating to Shopify or Webflow.
- Up to 5 pages
- Conversion-tuned design
- Mobile + speed optimized
- Basic CRM integration
- GA4 setup
- 30-day post-launch support
- Multi-segment landing pages
- SOC 2 / SSO
For growth-stage DTC brands scaling acquisition + retention.
- Up to 12 pages
- Bespoke design system
- CallRail + lead tracking
- HubSpot / Salesforce integration
- GA4 + server-side tracking
- A/B test framework
- 60-day post-launch CRO
- 2 rounds of revisions
For multi-SKU DTC brands optimizing LTV / repeat-purchase economics.
- Unlimited pages
- Multi-segment landing pages
- Deep CRM + marketing automation
- Custom analytics dashboard
- Webflow / Next.js / Shopify Plus
- Custom CMS training
- 90-day post-launch CRO sprint
- Quarterly CRO reviews
For omnichannel ecommerce needing custom ERP / POS / 3PL integration.
- SOC 2 / SSO integration
- Custom security review
- Dedicated success team
- White-label client portal
- SLA-backed uptime
- Quarterly executive reviews
- 12-month optimization retainer
- Everything in the previous tier
Compare every feature by category.
Tap any section to expand or collapse. Hover a feature name for a plain-English explanation.
Pages + content3 features
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| Up to 5 pages | ✓ | ✓ | ||
| Up to 12 pages | ✓ | ✓ | ||
| Unlimited pages | ✓ | ✓ |
Reporting + analytics1 feature
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| Quarterly CRO reviews | ✓ | ✓ |
Uptime + security1 feature
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| SLA-backed uptime | ✓ |
Performance + tech1 feature
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| Mobile + speed optimized | ✓ | ✓ |
Support + onboarding3 features
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| 30-day post-launch support | ✓ | ✓ | ||
| 2 rounds of revisions | ✓ | ✓ | ||
| Custom CMS training | ✓ | ✓ |
Compliance + enterprise3 features
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| SOC 2 / SSO integration | ✓ | |||
| Custom security review | ✓ | |||
| White-label client portal | ✓ |
Team + service level2 features
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| Dedicated success team | ✓ | |||
| Quarterly executive reviews | ✓ |
Other16 features
| Feature | 01 · Launch | 02 · GrowthPopular | 03 · Scale | 04 · Enterprise |
|---|---|---|---|---|
| Conversion-tuned design | ✓ | ✓ | ||
| Basic CRM integration | ✓ | ✓ | ||
| GA4 setup | ✓ | ✓ | ||
| Multi-segment landing pages | ✓ | ✓ | ✓ | |
| SOC 2 / SSO | ✓ | ✓ | ||
| Bespoke design system | ✓ | ✓ | ||
| CallRail + lead tracking | ✓ | ✓ | ||
| HubSpot / Salesforce integration | ✓ | ✓ | ||
| GA4 + server-side tracking | ✓ | ✓ | ||
| A/B test framework | ✓ | ✓ | ||
| 60-day post-launch CRO | ✓ | ✓ | ||
| Deep CRM + marketing automation | ✓ | ✓ | ||
| Custom analytics dashboard | ✓ | ✓ | ||
| Webflow / Next.js / Shopify Plus | ✓ | ✓ | ||
| 90-day post-launch CRO sprint | ✓ | ✓ | ||
| 12-month optimization retainer | ✓ |
What real clients say about the work.
Every quote below is verified by Clutch through a direct call with the client. No cherry-picking.
Three practices.
Real results, verified numbers.
Three engagements where website design moved the number that matters. All client-verified.
28% with a rebuild that loads
A Swedish brand offering sustainable, affordable furniture for businesses and individuals - buy, sell, or optimize spaces with quality pre-owned pieces.
$31 growth headline
Creator of the first reusable writing tablet in 2009 - pioneer of sustainable digital writing with liquid crystal technology.
See what our 3 free fixes could earn back.
Slide in your store numbers. Assumes a 20% relative conversion improvement, which is what our first audit typically finds on non-optimized DTC sites.
Common
website design questions.
If your question is not here, book the 30-minute call. A DTC designer answers on the call, not through a sales rep.
How much do ecommerce web design services cost?
Ecommerce web design services at Redefine Web start at $1,500 for the Launch tier and run to $25,000 or more for enterprise Shopify Plus and headless builds. Every project is fixed-price. Growth-stage DTC brands typically land in the $3,500 to $7,500 band with full merchandising, PDP work, and Klaviyo wiring in scope.
Three inputs move the number for an ecommerce web design agency engagement. SKU count and merchandising complexity, platform choice (Shopify 2.0 versus Shopify Plus versus headless), and integrations like subscription apps, 3PL, reviews, and loyalty. A 20-SKU single-country Shopify 2.0 store lands near the low end. A 500-SKU Shopify Plus store with subscriptions and B2B wholesale lands at $15K plus.
Fixed pricing means no scope creep bills. If the scope grows we quote the change up front and you approve it before we start.
How long does an ecommerce website design project take?
Most ecommerce website design projects launch in 6 to 12 weeks depending on tier. Launch and Growth tier builds ship in 6 to 8 weeks. Scale and Enterprise builds ship in 8 to 12 weeks once integrations and subscription workflows are locked. A rebuild off an existing catalog moves faster than a new brand launching from scratch.
The gate on timeline is content and product data, not design. Brands that show up with clean product copy, photography, and a locked SKU list ship inside 6 weeks. Brands that have to write copy and shoot product during the build add 2 to 4 weeks.
We open every project with a written kickoff plan and weekly design review so you know what is on your side of the fence and what is on ours.
Which platforms does the ecommerce web design agency work on?
Shopify 2.0, Shopify Plus, Shopify Hydrogen, WooCommerce, and BigCommerce cover most of the ecommerce website design work here. Enterprise builds on Salesforce Commerce Cloud and headless Next.js or Remix with a Shopify backend are handled by the engineering team.
Platform choice comes down to team, catalog, and integrations. Shopify 2.0 is the default for DTC brands under $10M. Shopify Plus opens up when you need B2B wholesale, multi-storefront, or Shopify Scripts. Headless makes sense for content-heavy stores or brands that need marketing pages faster than Shopify themes allow.
Ask on the intro call and we will tell you which platform we would build on for your setup, and why.
What conversion rate should we expect from a new ecommerce website?
Well-built ecommerce websites convert 2 to 5 percent of qualified traffic for most DTC categories. Beauty and supplements often push 3 to 6 percent. Furniture and higher-consideration verticals sit at 1 to 2 percent with higher AOV. We baseline your current site conversion rate before launch so the post-launch comparison is honest.
Conversion is a function of offer, product-market fit, price, and traffic quality more than design alone. Design carries the checkout, the PDP, and the storefront navigation. Offer and product carry the rest. We flag which of those levers matters most on your intro call so you know where the rebuild will and will not move the needle.
Do ecommerce web design services include SEO on the site?
Yes. Technical SEO, product and collection schema, sitemap hygiene, canonical rules, Core Web Vitals work, and clean URL structure are baked into every tier of ecommerce web design services. The new site launches indexable, fast on mobile, and ready to rank on category and product queries.
Ongoing ecommerce SEO with content, backlink work, and monthly rank tracking is a separate retainer on the SEO services page. If the goal is organic growth after launch, we scope the build and the retainer together so the site foundations line up with the ranking targets.
Do you integrate ecommerce websites with our CRM, ESP, and 3PL?
Yes. Klaviyo, Postscript, Attentive, Sendlane, Recharge, Yotpo, Loop Returns, and most 3PL integrations are in scope on every ecommerce website design company build here. CRM tie-ins to HubSpot, Salesforce, and Ortto are supported on Growth tier and above.
Integration work covers three layers. Product data sync so inventory and price stay accurate across the stack. Customer data sync so email, SMS, and support all see the same profile. And tracking sync so blended CAC and repeat-purchase rate report against clean, deduplicated data. All three are QA tested before we hand over the site.
Can you migrate an existing store to a new ecommerce website design?
Yes. Migrations from WooCommerce, BigCommerce, Magento, and older Shopify themes to a new ecommerce website design happen every quarter here. The process protects existing organic traffic with a URL redirect map, migrates product data cleanly, and re-implements tracking before the DNS cut.
Migrations run 8 to 12 weeks depending on catalog size and integrations. We build the new store on staging, QA every purchase path, and cut DNS after you sign off. Post-launch monitoring runs for 30 days so any rank drop or tracking break gets caught inside 48 hours.
Do you handle PCI, cookie consent, and privacy on ecommerce websites?
Yes. PCI compliance is handled at the platform level on Shopify and Shopify Plus. Cookie consent, GDPR, CCPA, and state-level privacy banners get wired into every ecommerce website design as a launch requirement. Consent Mode v2 is wired into GA4 and Google Ads by default.
Accessibility is treated the same way. Every build ships to WCAG 2.1 AA on the storefront, PDP, cart, and checkout. Regular audits are available on the maintenance retainer if you need documented ongoing accessibility posture.
What is included in an ecommerce website design company build?
An ecommerce website design company build here includes strategy, wireframes, high-fidelity design, front-end development, platform theme or headless build, product data setup, integrations, tracking wiring, QA, and launch. Copywriting on core pages is included. Product copy on more than 25 SKUs is quoted per catalog size.
What is out of scope by default. Product photography, custom illustration, video production, and paid ads at launch. Any of those can be added as a line item. The scope you sign at kickoff is the scope you get billed for.
Do you offer ongoing support after an ecommerce website launches?
Yes. 30 days of post-launch support is included with every ecommerce website design services engagement. That covers bug fixes, integration hiccups, and analytics QA. After 30 days ongoing support moves to the monthly maintenance plan starting at $199 for the basic tier and $599 for full ecommerce marketing retainer coverage.
The maintenance plan handles theme updates, security patches, backups, uptime monitoring, and content changes. If you want the site to keep improving after launch through CRO tests and roadmap work, the ecommerce marketing retainer picks that up.
How is Redefine Web different from other ecommerce web design agencies?
Two things separate this shop from most ecommerce web design agencies. Every build ties to contribution margin and repeat-purchase rate, not just launch date. The design decisions are made against the numbers, not against a theme mockup that looks nice in Figma. And every build ships with tracking wired to CAPI, Enhanced Conversions, and margin-adjusted values so the ad accounts start bidding to profit from day one.
The intro call ends with three specific site fixes we would prioritize on your current store. Take them, hire us, or hand them to your team. That is the deliverable of the call, not a slide deck.
Book a free 30-minute
E-commerce Website Design audit.
An ecommerce web design strategist on the call. Three specific site fixes you can push live with or without us. Written summary in your inbox the next business day.
Book your free e-commerce website design audit.
Drop your email. A DTC designer reviews your funnel and books the 30-minute audit within one business day.







