Book strategy call → Client Dashboard →
Book strategy call
Home/Industries/Ecommerce Marketing Agency/Ecommerce Website Design
Ecommerce website design · Built for retail conversion

Ecommerce website design tuned for AOV and checkout completion.

Most ecommerce website design agencies ship pretty themes that hit a conversion ceiling at month four. Yours should not. We design and build custom ecommerce website design that ships PDPs, collection pages, and checkout flows tuned to AOV, attach rate, and contribution margin. Shopify Plus, BigCommerce, Magento, headless on Hydrogen or Next.js. Pick the stack that fits your team, not ours.

82+
DTC brands · sub-$1M to $50M+ GMV
$184M+
Tracked GMV influenced YTD
4.2×
Median blended ROAS · trailing 6 months
38%
Average repeat-purchase rate lift
+38% AOV
trailing 60d
// design.dashboard
Live
Blended ROAS
4.2×
+1.1× vs Q2
AOV
$94
+$22 vs Q2
Repeat rate
38%
+12pp vs Q2
Blended CAC
$28
−$11 vs Q2
Funnel by stageQ3 2026 · live
Sessions218K
Add-to-carts39K
Checkouts17K
Orders11K
Repeat4.2K
ROAS 4.2×
blended Q3
Trusted by DTC and ecommerce brands at the scale tipping point
AlirahealthAlirahealthArmaninoArmaninoBsh LogoBsh LogoDelicate DentalDelicate DentalGoverment Legal ServicesGoverment Legal ServicesHightop HealthHightop HealthLifestanceLifestanceMarmaladeMarmaladeMontegraMontegraNcdenttalNcdenttalOxford CapitalOxford CapitalPaquin CarrolPaquin CarrolPco BookkeepersPco BookkeepersPeaceful Mmind PsychologyPeaceful Mmind PsychologyPeak Accounting SolutionsPel Rehabilitation MedicinePel Rehabilitation MedicineRiversaasRiversaasRosenbaummRosenbaummSmmile DesignSmmile DesignStanhope CapitalStanhope CapitalStellla MarisStellla MarisTilghmanTilghmanToyotaToyotaUptimeUptimeVpdentalVpdentalWillentzWillentz
What is included · ecommerce website design services

Six things every custom
ecommerce website design build ships with.

Most ecommerce website design companies hide the scope until you are deep into a proposal. We do not. Every ecommerce website design services engagement ships these six deliverables, all tied to conversion rate, AOV, and contribution margin rather than how the homepage looks in a portfolio.

01 · INCLUDED

Positioning and SKU strategy

Two-week discovery. SKU profitability mapping, customer pool segmentation, competitor teardown, and a positioning brief built around the products that fund the business. You sign off on this before a single design file opens.

02 · INCLUDED

Custom PDP and collection design

Bespoke design across 14 to 30 pages. Homepage, hero collection pages, PDP frameworks, cart, checkout, account, and key landing pages. No themes you can find on five other brands.

03 · INCLUDED

Conversion-tuned ecommerce store design

Built on Shopify Plus, BigCommerce, Magento, or headless Hydrogen / Next.js. Mobile-first, sub-2-second LCP, semantic, WCAG AA accessible. Checkout flow A/B tested at launch.

04 · INCLUDED

App stack and integrations

Klaviyo or Attentive for lifecycle, Recharge or Skio for subscriptions, Yotpo or Okendo for reviews, Loyalty Lion or Smile for loyalty. Tax, shipping, and 3PL integrations validated before launch.

05 · INCLUDED

Analytics and margin-aware attribution

GA4, server-side tracking via Conversions API, Triple Whale or Northbeam integration, and a custom dashboard that ties an ad click to contribution margin per order. No last-click theater.

06 · INCLUDED

60-day post-launch CRO sprint

Hero, PDP, cart drawer, and checkout experiments. Page speed tuning. A written optimization roadmap that hands off cleanly to ongoing hosting and maintenance if you keep us on.

How the engagement runs

Four stages between
kickoff and lift.

Same architecture across every ecommerce website design engagement, recalibrated for your stack and customer pool. Every stage ships a written artifact. Step zero is a 30 to 45 minute call with a senior ecommerce strategist (not a salesperson) who runs a live teardown of your current store plus a wireframe-level redesign sketch, and walks you off the call with a 3 to 5 page audit and an itemized rebuild scope.

1

Discovery

Two-week SKU, customer pool, and positioning sprint.

Stage 01
2

Design

Bespoke system plus page-by-page ecommerce store design.

Stage 02
3

Build

Engineering, app stack, integrations, server-side analytics.

Stage 03
4

Launch

Soft launch plus 60-day CRO sprint on PDP and checkout.

Stage 04
Transparent packages

Ecommerce web design pricing that matches your stage.

Four flat-fee packages. No surprise revisions. Starts at $1,500, scales to enterprise architecture. Most growing teams pick the Growth package at $3,500. Every ecommerce web design quote is flat and final, given on the strategy call.

01 · Launch
$1,500 one-time

For DTC brands launching or migrating to Shopify or Webflow.

Best for
Early DTC
  • Up to 5 pages
  • Conversion-tuned design
  • Mobile + speed optimized
  • Basic CRM integration
  • GA4 setup
  • 30-day post-launch support
  • Multi-segment landing pages
  • SOC 2 / SSO
Start with Launch
03 · Scale
$7,500 one-time

For multi-SKU DTC brands optimizing LTV / repeat-purchase economics.

Best for
$10M-$50M DTC
  • Unlimited pages
  • Multi-segment landing pages
  • Deep CRM + marketing automation
  • Custom analytics dashboard
  • Webflow / Next.js / Shopify Plus
  • Custom CMS training
  • 90-day post-launch CRO sprint
  • Quarterly CRO reviews
Start with Scale
04 · Enterprise
From $25,000 one-time

For omnichannel ecommerce needing custom ERP / POS / 3PL integration.

Best for
$50M+ / omnichannel
  • Everything in Scale
  • SOC 2 / SSO integration
  • Custom security review
  • Dedicated success team
  • White-label client portal
  • SLA-backed uptime
  • Quarterly executive reviews
  • 12-month optimization retainer
Request a proposal
How a Redefine Web build differs

Most ecommerce website design agencies
do not operate this way.

Worth comparing before you sign with any ecommerce website design company, us included. These are the operational details that decide whether your new store earns its money back inside a year or just looks great on Awwwards.

Typical ecommerce design agency
Shopify Plus partner or freelancer
Redefine Web
Design approach
Theme reskin
Hire freelancer, cross fingers
Bespoke per brand, mobile-first
Conversion methodology
Best-guess best practices
Whatever the dev says
Customer-pool mapped, A/B tested
Stack
One platform, every brand
Whatever is free
Shopify Plus, BigCommerce, headless
Checkout
Out-of-the-box theme
No customization
Tuned, tested, margin-aware
Post-launch support
Hands off after delivery
Patchwork ticket queue
60-day CRO sprint included
Time to launch
16 to 24 weeks
12 to 20 weeks
10 to 16 weeks typical
Project cost
$8K to $24K theme reskin
$15K to $40K freelance
$1.5K to $25K typical
Common questions

Ecommerce website design
questions we get on first calls.

Eight of the most common questions DTC founders and ecommerce CMOs ask before signing with an ecommerce website design agency. If yours is not here, the strategy call is the right place to ask it.

What does a custom ecommerce website design cost?
Ecommerce website design pricing depends on platform, page count, app integrations, and headless vs traditional. Redefine Web builds run from $1,500 for Launch to $25,000+ for Enterprise, with Growth at $3,500 and Scale at $7,500 covering most DTC brands. You get a fixed quote within 5 business days of the strategy call, with no rolling invoices and no scope creep without a written rebid.
How long does an ecommerce website design build take?
10 to 16 weeks for most brands. Two weeks of discovery and SKU mapping, four to six weeks of design, four to six weeks of build and app stack integration, then soft launch plus a 60-day post-launch CRO sprint. Faster than most ecommerce website design services because we do not run a 60-day discovery phase.
Which ecommerce platforms do you build on?
Shopify and Shopify Plus (most common), BigCommerce, Magento on the larger end, and headless on Hydrogen, Next.js, or Nuxt for brands that need it. We pick based on your team's maintenance capacity, your SKU complexity, and your subscription or B2B needs, not on what is trendy.
How do you handle Klaviyo, Attentive, and lifecycle integration?
Klaviyo (we are a Klaviyo certified partner), Attentive, and Postscript are all wired at launch. Welcome flows, abandoned cart, abandoned checkout, post-purchase journey, win-back, and VIP segments are seeded with at least 12 flows live on day one. Recharge or Skio for subscriptions, Yotpo or Okendo for reviews.
Will you migrate us from our current platform?
Yes. We have migrated brands from BigCommerce to Shopify Plus, from Shopify to Hydrogen headless, and from Magento 1 to Shopify Plus or Magento 2. We preserve 301 redirects, customer accounts, order history, subscription state, and SEO equity. Migration is scoped separately from the redesign.
What about app stack audits?
Every build starts with an app audit. We typically retire 20 to 40 percent of installed apps that are slowing your site, duplicating features, or charging you for things the core platform now ships. Your monthly app spend usually drops more than you expect.
What happens after launch?
The 60-day CRO sprint is included. After that, most clients keep us on for hosting and maintenance, which includes managed hosting, monthly CRO experiments, app updates, BFCM readiness, and security. Or take the site in-house with a documented 30-day handoff.
Do we own the code?
Yes. Everything we build is yours, on your Shopify Plus, BigCommerce, or Git repo. No proprietary lock-in. If you ever leave us, you keep every theme file, every Klaviyo flow, every dashboard.
Three ways to start

Start with a store audit, not a sales call.

Pick the path that fits where your brand is right now. The first conversation produces something useful, a written audit and an itemized rebuild scope, before either of us makes a longer commitment.