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E-commerce Website Design

Ecommerce Website Design
to Convert More Store Visitors.

Custom store builds for DTC brands, Shopify Plus, headless, and BigCommerce retailers. We wire the PDP, checkout, mobile experience, and Klaviyo flows around your margin mix. Recent launches average 3.8% store conversion out of the gate.

0
DTC + e-commerce brands we run programs for
0
Avg return on ad spend year one
$0
Median cost per new customer after fixes
E-commerce website design dashboard preview - Redefine Web
30+ builds across ecommerce 4.8% CVR avg post-redesign 98 PageSpeed mobile on launch Owned by you at handoff
Selected ecommerce brands we build sites for
Alira HealthDelicate DentalHighTop HealthLifeStanceNC DentalPeaceful Mind PsychologyPEL Rehabilitation MedicineSmile DesignVP DentalArmaninoBSHGovernment Legal ServicesMarmaladeMontegraOxford CapitalPaquin CarrollPCO BookkeepersPeak Accounting SolutionsRiverSaaSRosenbaumStanhope CapitalStella MarisTilghman BuildersToyotaUptimeWillentz
Reviews across 5 platforms
Verified by people who actually paid us.
Trustpilot
4.7/5
★★★★★
25+ verified reviews
5.0/5
★★★★★
40+ verified reviews
GGoogle
5.0/5
★★★★★
5+ verified reviews
DDesignRush
4.9/5
★★★★★
29 verified reviews
gGoodFirms
5.0/5
★★★★★
20 verified reviews
What you get

Three outcomes
every website design retainer produces.

Nothing here is "reach" or "impressions". Every outcome maps to a revenue event you can point at.

Ecommerce web outcome 1 mockup: Higher visitor-to-conversion rate. for ecommerce services tied to order placed.
Outcome 01

Higher visitor-to-conversion rate.

Architecture built to convert, qualifying UX, and a shortened checkout move the number that puts orders on the board. Store builds that measurably outperform your current baseline in the first 60 days after launch.

Ecommerce web outcome 2 mockup: Local e-commerce SEO baked into the build. for ecommerce services tied to order placed.
Outcome 02

Local e-commerce SEO baked into the build.

Every page ships with e-commerce-relevant schema, targeted metadata, and search intent baked into URL slugs. No SEO retrofit six months after launch.

Ecommerce web outcome 3 mockup: Owned by your team at handoff. for ecommerce services tied to order placed.
Outcome 03

Owned by your team at handoff.

Your name on the domain, your logins on the CMS, your team trained on the platform. Walk away with the site whole if you ever leave.

// What is included

What you actually get from our ecommerce web design services.

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

Ecommerce web design phase 01 · Discovery · Discovery phase mockup showing three leadership interviews with founder, ops lead, and marketing lead plus technical audit checklist and 28-page written brief signed off before design starts

Discovery that earns the brief.

Two weeks. Owner interview, technical audit of your current site, Shopify Plus + analytics + ad accounts, competitor benchmark of five ecommerce peers, Shopify Plus data mapping. The output is a written brief your leadership can sign off on before we design a pixel or write a line of code.

Phase duration
2 weeks
Sign-off required
Before design starts
// Deliverables
  • Leadership interviews
    3-4 working sessions with owner, ops lead, and marketing lead. How customers currently discover you and why they convert or bounce.
  • Technical audit
    Current site, Shopify Plus, ad accounts, analytics, pixel setup, performance baseline against Core Web Vitals.
  • Competitor benchmark
    Side-by-side comparison of 5 ecommerce peers on mobile, desktop, conversion path, and organic visibility.
  • Written brief + sitemap
    20-30 pages: target customer persona, service priorities, page architecture, conversion goals, Shopify Plus integration plan.
Ecommerce web design phase 02 · Design · Design phase mockup showing Figma design system with type scale, color tokens, component library, mobile-first artboard beside desktop artboard, engineer-validated same-week

Design built for your ecommerce customer, not a Dribbble reel.

Mobile-first design system with conversion patterns baked in from wireframe stage. Every component validated by the engineer in the same week it is drawn. You get a Figma file your team owns, not a slide deck you can't edit.

Phase duration
3-4 weeks
Output format
Figma + design tokens
// Deliverables
  • Design system + tokens
    Type scale, color, spacing, button library, form library, conversion patterns. Fully documented and engineer-validated.
  • Mobile-first page designs
    Home, services, about, resources, contact, and every priority landing page. Phone view first, desktop second.
  • Ecommerce conversion UX
    Ecommerce-specific patterns proven to drive order placed volume.
  • Interactive prototype
    Click-through Figma prototype of full browse-to-convert flow, tested on real phones before we write production code.
Ecommerce web design phase 03 · Engineering · Engineering phase mockup showing Lighthouse mobile scorecard 98 Performance 100 Accessibility 100 Best Practices 100 SEO plus Core Web Vitals LCP 1.4s CLS 0.02 INP 142ms all green

Engineering that hits 98 PageSpeed on mobile.

WordPress + custom PHP or Next.js by default. LiteSpeed / edge CDN, Core Web Vitals as an acceptance criterion, WCAG 2.1 AA verified before launch. Nothing ships to production without hitting the numbers.

Phase duration
5-8 weeks
Stack
Recommended, not pushed
// Deliverables
  • Production-ready build
    Fully responsive across phone, tablet, desktop, and large displays. Cross-browser QA in Chrome, Safari, Firefox, mobile Safari.
  • CMS your team can edit
    Editor experience the ops lead can use without a developer. Content, images, service pages all self-serve.
  • Core Web Vitals green at launch
    LCP under 1.8s mobile, CLS under 0.05, INP under 200ms. Verified via Lighthouse and CrUX before we ship.
  • WCAG 2.1 AA accessibility
    Axe automated scans, manual audit, NVDA and VoiceOver screen-reader tests. Table stakes for a modern site.
Ecommerce web design phase 04 · Integration · Integration phase mockup showing form submit routed through single abstraction layer to CRM, GA4, Meta CAPI and reviews platform, plus stack swap comparison showing 50 files 6 weeks without abstraction versus 1 file 2 days with

Integrations that survive your next Shopify Plus upgrade.

Shopify Plus, Klaviyo, Recharge integrations. GA4, analytics, tracking, review platform. Forms and order placed events route straight into the Shopify Plus record with campaign-source tagging. Built with documented abstraction layers so the next stack swap is days, not months.

Phase duration
2-3 weeks
Integrations
Documented abstraction layer
// Deliverables
  • Shopify Plus integration
    order placed data written into Shopify Plus on submit. Campaign-source tagged so paid channels can attribute back to the click.
  • GA4 + pixel setup
    GA4 conversion events, Meta CAPI, Google Ads pixels wired with server-side backup. iOS-14-aware attribution.
  • Review + reputation feed
    Review platform feed piped into service pages. Star ratings visible in organic SERPs.
  • Documented handoff
    Every integration mapped in a README your next engineer can read cold. No hidden dependencies.
Ecommerce web design phase 05 · Launch · Launch phase mockup showing status page with DNS cutover live, 247 old URLs 301 redirected, 99.99% uptime SLA met green bars for 28 days, and handoff pack with Figma GitHub CMS README all your workspace

Launch with monitoring live from day one.

Production DNS cutover, 301 map from the old site, uptime + Core Web Vitals monitoring live, and a 30-90 day post-launch support window. Your team keeps the design files, the CMS logins, and the repo. Walk away with the site whole if you ever leave.

Phase duration
1 week
Ownership
Fully yours at handoff
// Deliverables
  • DNS cutover + 301 map
    Old URLs redirected to the new architecture. No organic traffic loss on launch day.
  • Uptime + CWV monitoring live
    Uptime pings every 60 seconds. Weekly CWV field-data digest.
  • 30-90 day post-launch support
    Fixes + tweaks covered inside the launch window. Written escalation path.
  • Full handoff pack
    Design files, CMS logins, repo, README. Ownership sits with you.
Pricing + feature comparison

Four tiers for every practice size.

Pick the tier that matches your store scale. Move up or down anytime with 30 days notice. No setup fees. Hover any feature name for a plain-English explanation.

01 · Launch
$1,500one-time

For DTC brands launching or migrating to Shopify or Webflow.

Early DTC
  • Up to 5 pages
  • Conversion-tuned design
  • Mobile + speed optimized
  • Basic CRM integration
  • GA4 setup
  • 30-day post-launch support
  • Multi-segment landing pages
  • SOC 2 / SSO
Start with Launch
03 · Scale
$7,500one-time

For multi-SKU DTC brands optimizing LTV / repeat-purchase economics.

$10M-$50M DTC
  • Unlimited pages
  • Multi-segment landing pages
  • Deep CRM + marketing automation
  • Custom analytics dashboard
  • Webflow / Next.js / Shopify Plus
  • Custom CMS training
  • 90-day post-launch CRO sprint
  • Quarterly CRO reviews
Start with Scale
04 · Enterprise
From $25,000one-time

For omnichannel ecommerce needing custom ERP / POS / 3PL integration.

$50M+ / omnichannel
  • SOC 2 / SSO integration
  • Custom security review
  • Dedicated success team
  • White-label client portal
  • SLA-backed uptime
  • Quarterly executive reviews
  • 12-month optimization retainer
  • Everything in the previous tier
Request a proposal

Compare every feature by category.

Tap any section to expand or collapse. Hover a feature name for a plain-English explanation.

Pages + content3 features
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
Up to 5 pages
Up to 12 pages
Unlimited pages
Reporting + analytics1 feature
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
Quarterly CRO reviews
Uptime + security1 feature
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
SLA-backed uptime
Performance + tech1 feature
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
Mobile + speed optimized
Support + onboarding3 features
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
30-day post-launch support
2 rounds of revisions
Custom CMS training
Compliance + enterprise3 features
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
SOC 2 / SSO integration
Custom security review
White-label client portal
Team + service level2 features
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
Dedicated success team
Quarterly executive reviews
Other16 features
Feature01 · Launch02 · GrowthPopular03 · Scale04 · Enterprise
Conversion-tuned design
Basic CRM integration
GA4 setup
Multi-segment landing pages
SOC 2 / SSO
Bespoke design system
CallRail + lead tracking
HubSpot / Salesforce integration
GA4 + server-side tracking
A/B test framework
60-day post-launch CRO
Deep CRM + marketing automation
Custom analytics dashboard
Webflow / Next.js / Shopify Plus
90-day post-launch CRO sprint
12-month optimization retainer
The 12-month math

See what our 3 free fixes could earn back.

Slide in your store numbers. Assumes a 20% relative conversion improvement, which is what our first audit typically finds on non-optimized DTC sites.

18,000
500200K
$68
$10$500
2.4%
0.5%5%
What switching earns you
Right now
$29,376
With our 3 free fixes
$35,251
Extra per month
+$5,875/month
Over 12 months, that's +$70,502 back in your store revenue.
Directional numbers based on a 20% conversion improvement. A DTC designer walks through your actual funnel on the 30-minute audit.
Website Design FAQ

Common
website design questions.

If your question is not here, book the 30-minute call. A DTC designer answers on the call, not through a sales rep.

How much do ecommerce web design services cost?

Ecommerce web design services at Redefine Web start at $1,500 for the Launch tier and run to $25,000 or more for enterprise Shopify Plus and headless builds. Every project is fixed-price. Growth-stage DTC brands typically land in the $3,500 to $7,500 band with full merchandising, PDP work, and Klaviyo wiring in scope.

Three inputs move the number for an ecommerce web design agency engagement. SKU count and merchandising complexity, platform choice (Shopify 2.0 versus Shopify Plus versus headless), and integrations like subscription apps, 3PL, reviews, and loyalty. A 20-SKU single-country Shopify 2.0 store lands near the low end. A 500-SKU Shopify Plus store with subscriptions and B2B wholesale lands at $15K plus.

Fixed pricing means no scope creep bills. If the scope grows we quote the change up front and you approve it before we start.

How long does an ecommerce website design project take?

Most ecommerce website design projects launch in 6 to 12 weeks depending on tier. Launch and Growth tier builds ship in 6 to 8 weeks. Scale and Enterprise builds ship in 8 to 12 weeks once integrations and subscription workflows are locked. A rebuild off an existing catalog moves faster than a new brand launching from scratch.

The gate on timeline is content and product data, not design. Brands that show up with clean product copy, photography, and a locked SKU list ship inside 6 weeks. Brands that have to write copy and shoot product during the build add 2 to 4 weeks.

We open every project with a written kickoff plan and weekly design review so you know what is on your side of the fence and what is on ours.

Which platforms does the ecommerce web design agency work on?

Shopify 2.0, Shopify Plus, Shopify Hydrogen, WooCommerce, and BigCommerce cover most of the ecommerce website design work here. Enterprise builds on Salesforce Commerce Cloud and headless Next.js or Remix with a Shopify backend are handled by the engineering team.

Platform choice comes down to team, catalog, and integrations. Shopify 2.0 is the default for DTC brands under $10M. Shopify Plus opens up when you need B2B wholesale, multi-storefront, or Shopify Scripts. Headless makes sense for content-heavy stores or brands that need marketing pages faster than Shopify themes allow.

Ask on the intro call and we will tell you which platform we would build on for your setup, and why.

What conversion rate should we expect from a new ecommerce website?

Well-built ecommerce websites convert 2 to 5 percent of qualified traffic for most DTC categories. Beauty and supplements often push 3 to 6 percent. Furniture and higher-consideration verticals sit at 1 to 2 percent with higher AOV. We baseline your current site conversion rate before launch so the post-launch comparison is honest.

Conversion is a function of offer, product-market fit, price, and traffic quality more than design alone. Design carries the checkout, the PDP, and the storefront navigation. Offer and product carry the rest. We flag which of those levers matters most on your intro call so you know where the rebuild will and will not move the needle.

Do ecommerce web design services include SEO on the site?

Yes. Technical SEO, product and collection schema, sitemap hygiene, canonical rules, Core Web Vitals work, and clean URL structure are baked into every tier of ecommerce web design services. The new site launches indexable, fast on mobile, and ready to rank on category and product queries.

Ongoing ecommerce SEO with content, backlink work, and monthly rank tracking is a separate retainer on the SEO services page. If the goal is organic growth after launch, we scope the build and the retainer together so the site foundations line up with the ranking targets.

Do you integrate ecommerce websites with our CRM, ESP, and 3PL?

Yes. Klaviyo, Postscript, Attentive, Sendlane, Recharge, Yotpo, Loop Returns, and most 3PL integrations are in scope on every ecommerce website design company build here. CRM tie-ins to HubSpot, Salesforce, and Ortto are supported on Growth tier and above.

Integration work covers three layers. Product data sync so inventory and price stay accurate across the stack. Customer data sync so email, SMS, and support all see the same profile. And tracking sync so blended CAC and repeat-purchase rate report against clean, deduplicated data. All three are QA tested before we hand over the site.

Can you migrate an existing store to a new ecommerce website design?

Yes. Migrations from WooCommerce, BigCommerce, Magento, and older Shopify themes to a new ecommerce website design happen every quarter here. The process protects existing organic traffic with a URL redirect map, migrates product data cleanly, and re-implements tracking before the DNS cut.

Migrations run 8 to 12 weeks depending on catalog size and integrations. We build the new store on staging, QA every purchase path, and cut DNS after you sign off. Post-launch monitoring runs for 30 days so any rank drop or tracking break gets caught inside 48 hours.

Do you handle PCI, cookie consent, and privacy on ecommerce websites?

Yes. PCI compliance is handled at the platform level on Shopify and Shopify Plus. Cookie consent, GDPR, CCPA, and state-level privacy banners get wired into every ecommerce website design as a launch requirement. Consent Mode v2 is wired into GA4 and Google Ads by default.

Accessibility is treated the same way. Every build ships to WCAG 2.1 AA on the storefront, PDP, cart, and checkout. Regular audits are available on the maintenance retainer if you need documented ongoing accessibility posture.

What is included in an ecommerce website design company build?

An ecommerce website design company build here includes strategy, wireframes, high-fidelity design, front-end development, platform theme or headless build, product data setup, integrations, tracking wiring, QA, and launch. Copywriting on core pages is included. Product copy on more than 25 SKUs is quoted per catalog size.

What is out of scope by default. Product photography, custom illustration, video production, and paid ads at launch. Any of those can be added as a line item. The scope you sign at kickoff is the scope you get billed for.

Do you offer ongoing support after an ecommerce website launches?

Yes. 30 days of post-launch support is included with every ecommerce website design services engagement. That covers bug fixes, integration hiccups, and analytics QA. After 30 days ongoing support moves to the monthly maintenance plan starting at $199 for the basic tier and $599 for full ecommerce marketing retainer coverage.

The maintenance plan handles theme updates, security patches, backups, uptime monitoring, and content changes. If you want the site to keep improving after launch through CRO tests and roadmap work, the ecommerce marketing retainer picks that up.

How is Redefine Web different from other ecommerce web design agencies?

Two things separate this shop from most ecommerce web design agencies. Every build ties to contribution margin and repeat-purchase rate, not just launch date. The design decisions are made against the numbers, not against a theme mockup that looks nice in Figma. And every build ships with tracking wired to CAPI, Enhanced Conversions, and margin-adjusted values so the ad accounts start bidding to profit from day one.

The intro call ends with three specific site fixes we would prioritize on your current store. Take them, hire us, or hand them to your team. That is the deliverable of the call, not a slide deck.

Get started

Book a free 30-minute
E-commerce Website Design audit.

An ecommerce web design strategist on the call. Three specific site fixes you can push live with or without us. Written summary in your inbox the next business day.

No slide decks
No sales rep
Written recap included
Primary path

Book your free e-commerce website design audit.

Drop your email. A DTC designer reviews your funnel and books the 30-minute audit within one business day.

  • This field is for validation purposes and should be left unchanged.
Free for practices doing $250K+ annual production. We respond within 4 business hours.
Avg. audit-to-fix time
14 days
Practices audited
180+
Median cost per new order after fixes
$84