Food and beverage PPC that buys profitable repeat customers, not first-order vanity ROAS.
You get food and beverage PPC run by senior paid media buyers who have managed dozens of CPG accounts across Meta, TikTok Shop, Amazon, and Google Shopping. Every campaign is tied to new-customer acquisition versus returning-customer revenue (the two numbers most food PPC programs conflate), with LTV-tied attribution windows that measure success against the 60-day and 180-day repeat-purchase mark. Built around contribution-margin math that protects you from running paid acquisition that looks profitable but actually destroys cash flow.
Food & beverage PPC built for CPG economics,
not generic Meta playbooks.
Food PPC has a structural difference from other DTC verticals: contribution margins are tighter (often 35-50% gross margin vs 60-80% in beauty), AOV is lower ($35-$65 typical), and the LTV math relies heavily on subscription or replenishment dynamics that paid programs have to be tuned for from day one. The PPC playbook treats first-order ROAS as a leading indicator, not the goal.
Meta and TikTok (discovery + Shop)
Meta Reels for visually-driven snack and beverage brands. TikTok Shop for native-checkout conversion on hero SKUs under $40, where the in-app checkout converts dramatically better than out-bound clicks to Shopify. 3 to 5 fresh creator-UGC clips per hero SKU per month, with creator-seeded content as the primary format and tutorial/recipe content for ingredient-led brands.
Amazon coordination (SP, SB, DSP)
Amazon is the second-largest channel after Meta for most food brands, sometimes the largest. We coordinate with a partner Amazon agency that runs Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, with the brief aligned to DTC strategy. Integrated reporting separates Amazon-direct attribution from DTC-direct attribution, with halo-effect tracking for brands running both channels.
Google Shopping & brand defense
Performance Max for product feed, brand-search defense (preventing competitor brand-bidding), and comparison-query capture for high-intent product queries.
Retail media (mass & natural)
For brands with retail distribution: Walmart Connect, Target Roundel, Instacart Ads, and similar retail-media networks. Lifts retail sell-through directly.
Creator-UGC creative pipeline
Food creative burns out fast on Meta and TikTok. Partner studios produce 6 to 12 creator clips per month with model releases and usage rights cleared, on a 14-day cycle.
Contribution-margin reporting
Per-channel and per-SKU contribution margin, not just ROAS. The two numbers diverge meaningfully in food because COGS varies sharply across SKUs and channels.
Live revenue dashboard
Spend, ROAS, new-customer ROAS, contribution margin, blended CAC, refreshed daily.
You own the ad accounts
Meta, TikTok, Amazon, Google, Pinterest, all in your name from day one.
Six stages.
One contribution-margin-tied loop.
Research
Hero SKU economics, channel-mix analysis, competitor creative audit.
Creative production
6 to 12 new creative assets/month via partner studios.
Campaign setup
Channel-mix recommendation, audience setup, server-side conversion tracking.
Launch & learn
3-to-5-day learning phase per ad set, budget moving toward winners.
Optimization
Weekly bid, audience, and creative-rotation adjustments based on Shopify order data.
Reporting
Live dashboard plus weekly written review tying ad spend back to new-customer orders, contribution margin, and downstream LTV.
Food & beverage PPC pricing that scales with your ad budget.
Emerging food brand testing paid for the first time. Recommended ad spend: $1.5k-$3k/month.
- Meta only
- Monthly optimization
- 3 creative refreshes/month (BYO)
- Conversion tracking setup
- Monthly review
- TikTok Shop + creative production
- Amazon coordination
- Daily optimization
Growing DTC food brand serious about acquisition. Recommended ad spend: $5k-$15k/month.
- Meta + TikTok Shop + Google Shopping
- 6 creator-UGC creatives/month
- Server-side conversion tracking
- Amazon coordination (partner)
- Weekly optimization
- Weekly written review
- Live revenue dashboard
- Quarterly strategy review
$5M-$25M CPG brand running full-channel acquisition. Recommended ad spend: $15k-$60k/month.
- All channels (Meta, TikTok, Amazon, Google, Retail Media)
- 12+ creator-UGC creatives/month
- Custom landing page system
- Daily optimization
- Senior media buyer assigned
- Live + monthly executive reports
- A/B testing program
National CPG with DTC, Amazon, retail media, and international.
- Everything in Scale
- Multi-market budget pools
- Custom dashboard + Looker Studio
- Dedicated success team
- SLA-backed response times
90-day performance guarantee. Hit your agreed contribution-margin target in 90 days or month 4 is free.
The fastest channel
in food DTC, with the right unit economics.
Fast
Most food brands see their first paid-attributed order inside 3 days of campaign launch.
Profitable
Tuned to your AOV and contribution margin. Subscription-mix brands typically hit 4-6x blended.
Compounding
Paid acquisition only works long-term if the customer comes back. We track 60-day and 180-day repeat alongside first-order ROAS.
What you would pay somewhere else.
| Feature | Generic DTC agency | Freelance media buyer | Self-managed | Redefine Web |
|---|---|---|---|---|
| Food & beverage-specific strategy | – | Sometimes | – | ✓ |
| Creator-UGC creative pipeline | Add-on | – | DIY | ✓ |
| TikTok Shop primary-channel | Sometimes | – | DIY | ✓ |
| Amazon coordination | Add-on | – | DIY | ✓ |
| Retail media (Walmart, Target, Instacart) | Rarely | – | DIY | ✓ (Scale+) |
| Contribution-margin reporting | – | – | – | ✓ |
| You own the ad accounts | Sometimes | ✓ | ✓ | ✓ |
| Pricing model | 10-20% of spend | Hourly | Free | Flat fee |