Optometrist PPC Services
to Book More Eye Exams.

Optometrist PPC services at Redefine Web run $399 to $2,500+ per month in management fees. Launch is $399/mo for a single-location practice on Google Search only. Growth is $799/mo and adds Meta retargeting plus Local Services Ads. Scale is $1,499/mo for multi-location practices layering Search, Meta, LSA, and YouTube. Enterprise starts at $2,500/mo for OD groups and DSOs with per-market budget pools.

Ad spend to Google and Meta is billed separately by the platforms. It is not part of the retainer. Most single-location practices spend $1,500 to $3,000 per month on paid media on top of the fee. The flat retainer never scales with your spend, so a bigger budget does not push our fee up.

What the fee covers: campaign build, ad copy, landing pages, EMR-tied conversion tracking, weekly optimization, and monthly reporting against booked exams. See the pricing table above the FAQ for the full feature grid across all four tiers.

Single-location optometry practices should budget $1,500 to $3,000 per month in ad spend on top of optometrist PPC management fees. That range funds enough Google Ads clicks to book 20 to 40 new eye exams per month at our $28 median cost per booked exam.

Two-doctor and growing practices run $3,000 to $6,000 per month. That level supports Google Search plus Meta retargeting plus a dedicated eyewear campaign. Multi-location groups and OD-run DSOs sit at $6,000 to $25,000+ per month, split across per-market budget pools so each location gets its share.

Start with the smaller number and add spend once cost per booked exam holds under $40 for 30 straight days. Adding budget before that point wastes cash on losing keywords.

Google Ads campaigns from our optometrist PPC agency book the first eye exam inside 7 to 14 days of activation. Search ads for "eye doctor near me" and "eye exam [city]" hit first because intent is highest. Meta retargeting kicks in around day 21 once we have enough site traffic to build custom audiences.

Weeks 1 to 2 is learning phase. Cost per booked exam runs high while Google's algorithm figures out which clicks convert. Weeks 3 to 6 is when cost per booked exam drops toward our $28 median. Month 3 forward is where the retainer earns its full return, with steady booked exam volume and predictable CPA.

If you have never run Google Ads before, add 2 to 3 weeks to that timeline. New accounts have no conversion history and Google needs the data.

Optometrist PPC services at Redefine Web run Google Ads (Search, Performance Max, Demand Gen), Local Services Ads where your market qualifies, Meta paid social (Facebook and Instagram), and YouTube for higher tiers. Each channel has a job. Search captures active exam intent. LSA captures voice search and Google Maps clicks. Meta retargets site visitors who did not book. YouTube seeds awareness in dense metros.

Launch tier runs Google Search only. Growth adds Meta plus LSA. Scale and Enterprise layer all four. Multi-network stacking is not add-on pricing. It is baked into the tier fee.

Optometrist Google Ads carries the load in most markets, typically 65 to 80 percent of booked exams. Meta closes the last-touch gap by winning back people who visited your site but did not book on the first visit.

Our median cost per booked eye exam across managed optometrist PPC agency accounts is $28. That is the fully-loaded number, including ad spend divided by exams that landed in your EMR, not just form fills or clicks.

Cost per booked exam varies by market. Rural and small metro practices land at $18 to $28. Mid-size metros run $28 to $42. High-competition metros like NYC, LA, Chicago, and Miami run $42 to $75 because auction pressure is heavier.

Specialty exam campaigns (dry eye, myopia control, scleral lens, ortho-K) cost more per click but produce higher-margin exams. A $60 cost per booked scleral consult is a win. A $60 cost per routine eye exam is not. We split campaigns by service line so the math stays clean.

Every optometrist PPC services retainer includes dedicated landing pages built for booked exams. We never route paid traffic to your homepage. Homepages are built for browsing. Landing pages are built for one action, in your case booking an eye exam or requesting an eyewear consult.

Launch tier includes 1 landing page. Growth includes 5. Scale includes a custom landing page system with dynamic keyword insertion and service-line pages for dry eye, myopia control, contact lens fittings, and specialty eyewear. Enterprise adds per-location landing pages for OD groups and DSOs.

Landing pages come with a mobile-first booking form, vision-plan checkboxes (VSP, EyeMed, Davis, Spectera, EyeMed Access), doctor bios, and a click-to-call button pinned to the mobile header. Every page is A/B tested monthly.

Optometrist PPC services at Redefine Web track booked eye exams end-to-end with Google Ads Enhanced Conversions, Meta CAPI, and offline conversion imports from your EMR. Every booked exam ties back to the campaign, ad group, keyword, and creative that produced it.

How it works. The landing page fires a booking event on form submit and click-to-call. That event flows into Google Ads and Meta via server-side tagging so iOS 14+ blockers do not eat the data. Your EMR (Weave, RevolutionEHR, Compulink, Crystal PM, RevSpring, or Officemate) then confirms completed exams back to Google Ads through the offline conversion feed we build during onboarding.

The end result is a real cost per completed exam number in your Google Ads dashboard, not just a cost per form fill.

Yes. Optometrist PPC management covers vision-plan intent keywords for VSP, EyeMed, Davis Vision, Spectera, EyeMed Access, Superior Vision, and any regional payers you accept. In-network vision plan landing pages are standard scope on Growth tier and above.

Vision-plan keyword targeting typically drops cost per booked exam by 20 to 35 percent because the searcher already has coverage and is looking for an in-network provider. It is the highest-intent traffic in optometry paid search.

Campaign budget splits by plan and by service line, so your VSP routine exam campaign has its own budget separate from your dry eye specialty campaign. This keeps reporting clean and lets us shift spend to the plans producing the best margin exams.

Yes. Optometrist Google Ads campaigns split by service line, so eyewear and contact lens sales get their own campaigns separate from the exam-booking campaign. Growth tier runs up to 5 concurrent service-line campaigns. Scale and Enterprise run unlimited.

Standard service-line splits for OD practices: routine eye exams, contact lens fittings, dry eye evaluation, myopia control (Ortho-K, MiSight), designer eyewear, and pediatric exams. Each campaign has its own landing page, ad copy, and budget cap.

The math changes by service line. A contact lens fitting campaign should aim for $35 to $55 cost per booked fitting. A myopia control consult should tolerate $80 to $120 CPA because lifetime value runs $3,000 to $8,000 per patient.

Yes. Meta and Facebook ads come with optometrist PPC services on Growth tier and above. Meta runs retargeting for site visitors who did not book, awareness for eyewear brand launches, and Instagram carousel ads for frame collections.

Adding Meta retargeting on top of Google Ads drops blended cost per booked exam by 15 to 25 percent on average. Reason: 60 to 70 percent of site visitors leave without booking on the first visit. Meta wins those visits back at pennies on the dollar compared to Google Search clicks.

Meta creative is included in the retainer. We shoot ad copy, resize creative for feed and Reels, and rotate creative every 2 weeks to avoid ad fatigue.

Yes, optometrist PPC services work for brand-new practices, with two adjustments. Cost per booked exam runs 20 to 40 percent higher in month 1 to 2 while Google's algorithm learns which clicks convert. By month 3 the cost normalizes to the $28 median.

Adjustment one: we start with tighter geo-targeting (3 to 5 miles from the practice) to keep clicks efficient. Adjustment two: we run manual CPC bidding for the first 30 days instead of Smart Bidding, because Smart Bidding needs conversion history to work.

Brand-new practices also get a free landing page audit and 30-minute onboarding call with a senior optometrist PPC agency strategist. We map out the first 90 days before you sign anything.

An optometrist PPC agency knows the vision-plan payer mix, the EMR stack, and the exam scheduling flow. A generalist Google Ads agency does not. That gap is where most optometry paid-media budgets get wasted.

Specifics. We know that a click on "eye exam near me" from a VSP-in-network keyword is worth 3x a generic "eye doctor" click. We know Weave and RevolutionEHR handle EMR conversion imports differently. We know the difference between a routine exam ($150 to $200 revenue) and a scleral lens fitting ($1,500 to $3,000 revenue), so we set campaign budgets accordingly.

Generalist agencies default to Google's Smart Bidding and Performance Max, both of which waste optometry budgets on low-intent clicks unless configured with your specific service-line values. Our setup skips that trap.