Optometrist website design that books real eye exams, not just looks like one.

Because optometry has a specific buyer behavior. Local search, short decision cycle, mobile-heavy, decision driven by reviews and insurance accepted. A site that does not account for those patterns does not book exams. A general-purpose template approach produces optometrist websites that look good in screenshots and underperform in conversion. We would rather build fewer sites that book more patients than ship cookie-cutter optometrist builds nobody can tell apart from the next practice down the road.

Most independent practices spend between $1,500 and $7,500 on the build itself. Launch is $1,500 for a 1 to 3 page MVP. Growth is $3,500 for a 4 to 8 page conversion-tuned site, which is what most established practices pick. Scale is $7,500 for multi-location or specialty-rich practices. DSO and enterprise rollouts are scoped separately. The number you should actually care about is cost per booked exam over the first 12 months, not the project price. We model that for you on the strategy call.

Yes. We have integrated with Solutionreach, Demandforce, RevenueWell, Lighthouse 360, EyeCarePro, Calendly, and most custom systems. If you have a niche booking platform we have not seen before, we evaluate it on the strategy call and tell you honestly whether there are integration risks worth flagging. Booking integration is usually one of the cheaper parts of the project, not the expensive surprise some agencies make it out to be.

Three ways. First, every page is built to rank for a specific patient query, so SEO has something to work with from day one. Second, we ship a promotional landing-page system your team can launch independently when you run a kids' exam push or a dry-eye campaign. Third, booking integrations are tracked, so paid ads can attribute revenue back to ad spend. The site becomes the foundation marketing builds on, not a one-time deliverable that goes stale in nine months.

Mobile-first, not just responsive. We design for 375px wide first and scale up. Most agencies do the opposite, which produces sites that work on mobile but were never engineered for it. 65 to 75% of optometrist website traffic is mobile, so we treat it as the primary surface, not the afterthought. The booking CTA is visible at every scroll position, and forms are thumb-friendly down to one-handed use.

Yes. Every build includes a CMS configured around your team's actual workflow. WordPress with custom Gutenberg blocks or Webflow CMS, depending on what fits your team's skill set. A 2-hour training session is included. Most editors are independent inside a week. You should never have to email an agency to swap a photo or change the price of an exam.

On-page SEO is built into every page. Titles, meta, headings, schema, internal linking. Site architecture is designed for crawl efficiency. Service pages are written for the actual keywords patients use, not the ones you might guess. After launch, our SEO team takes over for the compounding work, content refresh, link earning, and quarterly audits. The site is built to rank, then ranked through ongoing work.

The first 12 months of managed hosting are included on every build. After that, $480 per year for managed hosting (we recommend you keep it, because performance and uptime are tied directly to hosting quality). You can also self-host on WP Engine, Kinsta, or your own infrastructure. We hand off a clean export and a migration plan if you ever want to move it elsewhere.