Real Estate Website Maintenance
and Hosting Under One Care Plan.

Real estate website maintenance at Redefine Web runs from $199 to $499 per month across three plans, with Custom quoted separately for larger brokerages. Essential is $199/mo for solo agents and small teams with a single-office IDX site. Premium is $299/mo for growing brokerages with CRM and IDX-feed integrations. Enterprise is $499/mo for multi-office brokerages or franchises with complex portfolio stacks. Custom is priced against your specific integration and SLA needs.

Every plan includes hosting, IDX feed monitoring, patching, backups, security scanning, and included content edit hours. Higher tiers add WAF protection, Follow Up Boss or kvCORE integration upkeep, review platform maintenance, and faster incident SLAs. Third-party licenses (IDX provider fees, MLS access, premium plugins) are billed by the vendor directly.

Contract terms run 6 months on all plans, then continue month by month after the initial term. That gives us the runway to actually improve the site, not just keep it upright.

Every real estate website maintenance plan includes uptime monitoring at 60-second intervals, SSL renewal, WordPress core and plugin patching, daily off-site backups, malware and vulnerability scanning, IDX feed health monitoring, and included content edit hours. Premium and Enterprise add a web application firewall, CRM integration upkeep, and priority incident response.

Content edit hours cover real brokerage marketing work: new agent bios when agents join, neighborhood page updates, new office announcements, market report publishing, new listings promotion, and lifecycle email flow updates. Essential includes 2 hours per month, Premium 5, Enterprise 10, Custom scoped per contract.

Every plan also includes monthly reporting with uptime, page speed, IDX feed health, security event log, backup verification, and a summary of what content and integration work happened. Everything traceable back to a ticket.

Yes. Real estate website hosting is included on every maintenance plan. We host on a LiteSpeed stack with Quic.Cloud CDN, dedicated PHP workers, and Redis object caching for WordPress-based brokerage sites. Webflow-hosted brokerage sites get theme performance management and Core Web Vitals monitoring inside the Webflow hosting layer.

Hosting includes staging environments for testing changes before pushing to production, database optimization, image WebP conversion for property photography, and cache purge automation on content updates. IDX-driven listing pages get careful cache handling so listing data stays fresh without blowing performance.

Real estate website hosting is billed inside the maintenance fee, not as a separate line item. That prevents the finger-pointing that happens when a hosting provider and a maintenance vendor blame each other during downtime.

Yes. Real estate WordPress maintenance covers the integration-heavy stack that brokerage marketing sites run: IDX feed provider health (Showcase IDX, iHomeFinder, IDX Broker, Realtyna), CRM sync (Follow Up Boss, kvCORE, LionDesk, Sierra Interactive, BoomTown), review platform integration (Zillow, Realtor.com, Google Reviews), lead routing plugins, and Google Business Profile management for multi-office brokerages.

Generic maintenance covers plugin patches and backups. Real estate WordPress maintenance covers those plus the specific plugin conflicts that show up when IDX feeds, CRM plugins, chat widgets, and analytics stack on a single brokerage site. Those conflicts silently break lead tracking and cost brokerages dozens of attributable leads before anyone notices.

We also monitor headless WordPress + Next.js hybrids for larger brokerages with a large content operation.

Uptime monitoring at 60-second intervals pages our on-call engineers before buyers or sellers notice. Essential plans get best-effort response within 2 hours. Premium plans get a 30-minute response SLA. Enterprise gets a 15-minute response SLA. Custom plans get a dedicated on-call rotation with a 5-minute response SLA and monthly incident review.

Every incident gets a written post-incident report within 24 hours: what broke, root cause, what was restored, and what changed to prevent recurrence. Not a "we fixed it" email. A real report with logs, timestamps, and preventive action items.

Enterprise and Custom plans include an uptime SLA of 99.99 percent with service credits if we miss it. That is a maximum of 4 minutes 22 seconds of allowed downtime per month. Essential and Premium target 99.9 percent (about 43 minutes per month) as best-effort.

Yes. Every real estate website care plan includes content edit hours that cover new agent bios, agent departure updates, neighborhood page refreshes, market report publishing, new office announcements, new-listing landing pages, and lifecycle email flow updates. Essential includes 2 hours per month. Premium includes 5 hours with same-day turnaround. Enterprise includes 10 hours with a dedicated production coordinator.

New-listing landing pages get built inside the hours for high-value listings that deserve dedicated promotion beyond the standard IDX display. Custom landing pages typically consume 2 to 4 hours each and drive 3 to 5x higher conversion than standard IDX listing pages.

Agent bio updates happen frequently at growing brokerages and are time-sensitive. A new agent who is not on the site yet loses attributable lead volume every day until the bio goes live.

Yes. CRM integration upkeep sits at the center of every real estate website care plan because integration health is where brokerages silently lose lead tracking. We maintain Follow Up Boss, kvCORE, LionDesk, Sierra Interactive, BoomTown, HubSpot, and Salesforce integration. Lead routing rules, drip campaign triggers, and agent assignment logic all get monitored and updated as your brokerage's process evolves.

Integration monitoring catches broken conversion events before they cost a month of leads. A single misconfigured Follow Up Boss webhook can silently drop 20 to 40 percent of buyer inquiries. Premium and Enterprise plans include monthly integration health checks. Enterprise adds quarterly attribution model audits.

Custom plans include full lead-ops coordination for brokerages where marketing site changes need to sync with agent assignment, brokerage lead-routing rules, and multi-office workflows.

Real estate website maintenance contracts run 6 months on Essential, Premium, and Enterprise plans. Custom plans run 12 months. After the initial term ends, the plan continues at the same monthly rate with 30 days' notice to cancel from either side. No renewal fees, no rate increases without written notice.

The 6-month term gives us runway to actually improve the site. Month 1 is onboarding, audit, and priority fixes. Month 2 is baseline metrics and content backlog planning. Months 3 through 6 are steady content, integration, and performance work. Shorter contracts turn maintenance into a churn game where nothing compounds.

If you leave, you keep your site, hosting migration files, content, integration configuration, IDX feed access, and analytics history exactly as they stand. We do not hold anything hostage.

Yes. About 40 percent of our real estate website maintenance clients are on sites we did not originally build. Onboarding starts with a 2-week audit so we know the baseline before we take over. Audit covers hosting stack, theme health, plugin conflicts, IDX feed configuration, CRM integration health, security posture, performance baseline, backup coverage, and analytics wiring.

Audit findings arrive as a written report with a prioritized fix list. You see exactly what shape the site is in before we touch anything. If the site needs more than the plan hours to reach a stable baseline, we scope a one-time onboarding project (usually $1,500 to $6,000) before the monthly plan starts.

The audit is not a sales trick to inflate onboarding scope. It is honest triage. About 60 percent of takeover sites need no onboarding project at all and go straight to the standard plan cycle.

Enterprise plans include an SLA-backed 99.99 percent uptime guarantee with service credits if we miss it. That is a maximum of about 4 minutes 22 seconds of downtime per month. Essential and Premium target 99.9 percent (about 43 minutes per month) as best-effort. Custom plans are scoped to your specific SLA needs.

Uptime is measured externally by StatusCake and Better Uptime, not by our internal monitoring. That prevents the self-graded scoreboard problem. You get read access to the external dashboards so you can verify uptime independently, month by month.

Service credits on Enterprise are 10 percent of monthly plan fee for every 30 minutes of downtime beyond SLA, capped at 100 percent of monthly plan fee. Credits post automatically to the next invoice without requiring you to ask.

Yes. Multi-office brokerages and franchise networks fit the Enterprise or Custom tier. Enterprise at $499/mo covers up to 3 brokerage sites on shared infrastructure with pooled content edit hours. Custom scales to unlimited brokerage brands with per-brand SLAs and per-brand reporting.

Multi-brand plans use a shared engineering pool that knows every brokerage's stack, so a Follow Up Boss integration issue on Brokerage A gets triaged by the same team that patched an IDX feed on Brokerage B last week. Institutional knowledge compounds instead of getting siloed by brand.

Reporting rolls up to a portfolio-level dashboard plus per-brokerage detail. You see total uptime, aggregate incident count, and portfolio-wide security posture in one view, without losing the brokerage-specific breakdown when a specific team needs it.

Yes. Premium and Enterprise real estate website care plans include compliance workflow support appropriate to real estate. That means Fair Housing Act compliance monitoring (disclosure language, avoiding prohibited targeting), MLS branding and disclosure rule compliance for your local board, NAR advertising rule compliance, and ADA compliance monitoring (WCAG 2.1 AA baseline).

ADA compliance monitoring matters because real estate websites face targeted ADA complaints, and IDX-driven listing pages can drift out of accessibility compliance as feeds update. We audit accessibility quarterly on Premium and monthly on Enterprise.

Compliance work does not replace your broker's compliance program or MLS board rules interpretation. It complements them. If your brokerage is preparing for an MLS audit or state real estate commission review, we coordinate with your compliance lead so the marketing site is not the weak link.