McCormick Heating & Cooling struggled with weak online visibility, low booking volume, and competitors outranking them on Google. By redesigning their website, optimizing HVAC-specific SEO, and strengthening customer credibility with real content and review strategies, Redefine Web doubled revenue and helped McCormick expand their business substantially.
McCormick Heating & Cooling, a trusted HVAC provider with 15+ years of service, had strong community credibility but little online presence due to low search rankings, an outdated website, and reliance on referrals. As competition grew and customers searched online for providers, this lack of visibility limited growth. To align their digital image with their real-world reputation and attract more local customers, Redefine Web executed a full digital marketing transformation. Through SEO-focused content, a modern website redesign, professional photography, and strategies to build credibility, McCormick doubled annual revenue and expanded workforce capacity.
McCormick Heating & Cooling came to Redefine Web facing major marketing roadblocks that held back growth. Despite over 15 years in business, their leads were inconsistent and heavily reliant on referrals. Bookings dropped during off-seasons, and competitors dominated Google search results, leaving McCormick nearly invisible online.
Their website was another weak point. It lacked keyword optimization, clear service pages, and conversion-focused design. High bounce rates, poor calls to action, and outdated branding drove customers away. As a result, they secured only 60 service requests the previous year.
They also missed valuable SEO opportunities like “Greeley furnace repair.” Their online content was generic, not aligned with high-intent searches. Credibility was another issue, with stock photos, few reviews, and no authentic brand presence to build trust.
Lacking seasonal ad campaigns or strong social media, their growth was stalling. With just four trucks and limited staff, McCormick needed a full digital marketing strategy to boost visibility, trust, and scalability.
Redefine Web developed a comprehensive HVAC digital marketing strategy that transformed McCormick Heating & Cooling’s online presence and lead generation system. We redesigned their website to include HVAC-specific service content, real team photography, and conversion-focused CTAs. Our SEO strategy targeted high-intent keywords that matched customer search behavior to drive 80% more organic traffic. We implemented local SEO optimization, built stronger credibility with review generation systems, and managed seasonal paid campaigns to maximize bookings.
Key steps included:
By combining SEO-driven strategies, local visibility, reputation building, and a professional website redesign, Redefine Web helped McCormick Heating & Cooling transform into a dominant local HVAC provider. The company doubled revenue, expanded operations, and achieved sustainable growth while building long-term brand credibility with over 230 5-star reviews.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
