AJ Roofings, a rising roofing brand in Trivandrum, needed to stand out in a highly competitive industry while scaling their presence. With web redesign, SEO, PPC, and social strategies, we drove 40% more organic traffic, 50% growth in their social audience, and a 35% lift in leads.
AJ Roofings is a fast-growing roofing services company based in Trivandrum, India, providing solutions ranging from installations and repairs to maintenance and specialty roofing projects. As a brand, they entered the market with high ambitions — not only to deliver reliable roofing services but to carve out a digital identity that would rival competitors and dominate local searches. Despite a stellar offline reputation for quality, AJ Roofings had little digital presence and thus struggled to convert growth aspirations into measurable success. With growing competition from both established firms and emerging contractors, their challenge was to build a strong foundation online that showcased their expertise, generated new inquiries, and expanded brand visibility. Partnering with Redefine Web allowed AJ Roofings to transition from a promising startup to becoming the go-to roofing provider in their region, with the right systems in place to scale further.
When AJ Roofings partnered with Redefine Web in 2022, they faced challenges common to service-based startups entering a competitive market. Despite possessing solid expertise, their lack of digital infrastructure proved to be a significant setback. Their website lacked clarity, project showcases, and strong calls to action. With no SEO strategy, they were practically invisible online, missing out on local searches for roofing services in Trivandrum.
Competition was another hurdle. Established roofing companies already held strong positions in search rankings and had years of built digital authority. AJ Roofings needed not just visibility, but also credibility to stand out as a trusted choice.
Content gaps further weakened their presence. They had no blogs, case studies, or project highlights to showcase expertise, and their social media was outdated, failing to engage or build trust.
Lead generation was nonexistent. Without PPC, ads, or tracking systems, they couldn’t measure ROI or identify effective channels. Their offline brand was strong, but online it was nearly invisible, making it crucial to establish authority, outshine seasoned competitors, and drive measurable, long-term growth.
Redefine Web devised and executed a full-spectrum digital marketing strategy that gave AJ Roofings a strong online presence while optimizing conversion opportunities. We rebuilt the website with a clean, mobile-friendly design featuring service pages, project galleries, and secure hosting. Local SEO optimization was implemented in conjunction with enhanced Google My Business management to ensure optimal visibility in Trivandrum searches. Engaging blog topics and project-based content were produced with on-page SEO to highlight expertise.
PPC campaigns on Google Ads and Facebook targeted high-intent audiences with roofing needs, supported by frequent A/B testing to maximize ROI. Social media pages were revamped with project showcases, interactive posts, and community engagement strategies, resulting in increased visibility and brand loyalty.
Key steps included:
AJ Roofings transitioned from a local startup struggling to compete in an overcrowded market to a recognized leader in Trivandrum’s roofing industry. Through a harmonious combination of website redesign, SEO, paid ads, and social media strategy, we drove a 40% surge in organic traffic, doubled social media engagement, and consistently generated high-quality leads — solidifying AJ Roofings’ reputation and equipping them with the tools needed for scalable future growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
