Dr Parth Shah’s Eye Specialist Centre lacked online visibility and struggled with patient acquisition. With a new website, a tailored SEO strategy, optimized content clusters, and local search efforts, we achieved a 120% surge in traffic, a 40% increase in patient bookings, and a 35% growth in revenue.
Dr Parth Shah is a leading eye surgeon in Canberra, specializing in cataract surgery, strabismus treatment, paediatric eye surgery, and advanced ophthalmic procedures. Despite possessing extensive skills, cutting-edge therapies, and a strong reputation within the medical field, the practice lacked a digital presence. In a healthcare market where patients research services online before choosing providers, the absence of a website hindered credibility and limited opportunity for growth. Recognizing this, Dr.Shah partnered with Redefine Web to establish a robust online presence, attract new patients, expand referral networks, and provide valuable educational resources to the community.
The outcome was a fully optimized website with accessibility features, an integrated SEO strategy that ranked key services on the first page of Google, and engaging, informative content designed to build trust and empower patients. This not only positioned the practice as the go-to eye specialist in Canberra but also created tangible and measurable growth in patient acquisition and financial performance.
Dr. Parth Shah’s practice faced major obstacles before partnering with Redefine Web.
With no website, the clinic had zero online visibility, making it impossible for patients searching online to find its services. This resulted in lost consultations and missed growth opportunities.
Credibility was another challenge. In healthcare, trust is vital; yet, without an online presence, patients often gravitate toward competitors in Canberra who appear more reliable due to their strong websites and reputations.
The lack of a digital platform also limited patient education. Many were unaware of treatment options like cataract or strabismus surgery, reducing engagement and authority in eye health.
Referral growth was also hindered. While GP and optometrist referrals mattered, not having a digital strategy weakened connections and reduced potential.
Finally, without SEO or technical foundations, the practice couldn’t leverage digital marketing effectively. The situation made creating an authoritative, search-optimized, and scalable online presence an urgent priority.
We implemented a transformation strategy encompassing website development, content creation, SEO optimization, and local outreach to establish credibility, drive visibility, and generate measurable growth.
Key steps included:
By redesigning the digital presence of Dr Parth Shah’s Eye Specialist Centre, we successfully connected the practice with new patients and improved its credibility. Targeted SEO campaigns, patient education-focused content, and local visibility efforts resulted in a surge in organic traffic, higher trust and engagement, and measurable growth in bookings and revenue.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
