Rapyd Financial Network, a SaaS platform in the fintech sector, struggled with limited inbound growth and fragmented marketing efforts. By redesigning their website, optimizing SEO and Google Ads, introducing LinkedIn Ads, and implementing HubSpot CRM, we tripled the number of leads and delivered £1.8m in inbound pipeline growth.
Rapyd Financial Network (2016) Ltd. is a niche SaaS company operating in the financial technology sector, offering cloud-based solutions that help businesses manage payments, streamline compliance, and improve operational efficiency. As part of a broader software and consultancy portfolio, the directors viewed their platform as a growth area with significant demand in the fintech sector. However, their in-house, fragmented approach to marketing was limiting growth. With a self-built WordPress site, basic ad campaigns, and inconsistent publishing strategies, inbound opportunities were minimal and lacked momentum. Partnering with Redefine Web provided them with a consistent and scalable inbound marketing system, including HubSpot integration, modernized design, SEO-driven visibility, LinkedIn Ads targeting, and automated lead generation. This enabled them to transition from ad-hoc marketing activities to a robust, measurable program that delivered exponential lead and pipeline growth.
Rapyd faced common SaaS growth hurdles tied to fragmented marketing and weak measurement. Their inbound funnel generated as few as five leads per month, hindered by the absence of structured processes rather than a product fit issue.
The WordPress site was slow, poorly optimized, and not designed for conversions. SEO was minimal, with visibility left to chance. Blog posting was irregular, so they struggled to build thought leadership.
Paid media was underperforming: Google Ads lacked effective targeting, draining the budget, while LinkedIn—an ideal channel—remained underutilized. Data tracking was also ineffective, with Salesforce loosely connected through Zapier and other tools, resulting in unclear lead attribution and ROI measurement.
Brand searches showed little growth, signaling stagnant awareness. With directors split between multiple ventures, marketing was executed ad hoc, hitting a ceiling. Without a strategic partner, Rapyd risked losing ground in a competitive industry where speed, visibility, and authority are critical.
Redefine Web introduced a done-for-you inbound marketing transformation tailored to SaaS growth. We redesigned the website with a custom WordPress theme, optimized it for UX and conversion funnels, and ensured fast, secure performance. An SEO strategy was created alongside content marketing campaigns to boost authority and organic rankings.
Our role included full Google Ads optimization, restructuring campaigns to cut wasted budget and focus on high-intent keywords that translated into sales opportunities. LinkedIn Ads were deployed to connect with decision-makers, building brand recognition and pipeline traction. We also integrated HubSpot CRM, centralizing all marketing, lead management, and reporting functions. This move replaced their fragmented tools, allowing for data clarity and better decision-making. Regular publishing, consistent campaigns, and measurable strategies fueled scalable lead generation, taking pressure off the directors and enabling them to focus on client relationships and product growth.
Key steps included:
Through inbound strategy, website modernization, paid ad optimization, SEO, and CRM centralization, Rapyd Financial Network achieved exponential growth in leads, pipeline, and brand reputation. Inbound leads tripled, pipeline grew past £1.8m, and brand searches tripled — positioning them as a recognized and trusted SaaS brand in fintech.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
