A PPC agency for pet brands that buys auto-ship customers, not single-bag ROAS.
You get a PPC agency for pet brands run by senior paid media buyers who have managed dozens of pet DTC accounts across Meta, TikTok, Amazon, Chewy, and Google Shopping. Every campaign is tied to auto-ship LTV math, with separate attribution for new-customer first-bag orders versus returning-customer revenue. Built around the unit economics that make pet acquisition profitable past the first order through replenishment subscription, not single-bag ROAS theatrics.
Pet PPC built for pet brand economics,
not generic Meta playbooks.
Pet PPC has structural differences from other DTC verticals: AOV is moderate ($40-$120 typical), auto-ship LTV multiples are extraordinary (5-10x), and discovery is heavily emotional and creator-driven. The PPC playbook is tuned for that operational reality.
Meta and TikTok (primary)
Meta is the highest-ROAS paid channel for most pet brands. Pet creative converts at extraordinary engagement rates because pet content is universally watchable. We run 3-5 fresh Reels per hero SKU per month featuring real pets, with creator-seeded UGC as primary format.
Amazon and Chewy coordination
Amazon and Chewy together are typically the largest revenue source for established pet brands. We coordinate with partner agencies on Amazon Sponsored Products / DSP and Chewy Sponsored Products, with integrated reporting separating each channel.
TikTok Shop where applicable
TikTok Shop works particularly well for treats, toys, and accessories under $50. Native-checkout conversion meaningfully higher than out-bound clicks.
Google Shopping & brand defense
Performance Max for product feed, brand-search defense, comparison-query capture.
Creator-UGC creative pipeline
Pet creator UGC dominant for the category. Partner studios produce 6-12 creator clips/month featuring real pets, with model releases and usage rights.
Auto-ship-adjusted ROAS
New-customer first-bag ROAS reported separately from returning-customer auto-ship revenue. The two numbers diverge meaningfully in pet because auto-ship LTV dwarfs first-bag value.
Live revenue dashboard
Spend, gross ROAS, auto-ship-adjusted ROAS, new-customer ROAS, AOV, CAC, refreshed daily.
You own the ad accounts
Meta, TikTok, Amazon, Google, Pinterest, all in your name from day one.
Six stages.
One auto-ship-LTV-tied loop.
Research
Hero SKU economics, auto-ship penetration analysis, competitor creative audit.
Creative production
6-12 creator-pet clips/month via partner studios.
Campaign setup
Channel-mix recommendation, audience setup, server-side conversion tracking.
Launch & learn
3-to-5-day learning phase per ad set.
Optimization
Weekly bid, audience, creative rotation based on Shopify order data with auto-ship attribution.
Reporting
Live dashboard plus weekly review tying ad spend to first-bag orders, auto-ship conversions, and LTV trajectory.
Pet PPC pricing.
Emerging pet brand. Recommended ad spend: $1.5k-$3k/month.
- Meta only
- Monthly optimization
- 3 creative refreshes/month (BYO)
- Conversion tracking setup
- Monthly review
- TikTok + creative production
- Amazon and Chewy coordination
Growing DTC pet brand. Recommended ad spend: $5k-$15k/month.
- Meta + TikTok + Google Shopping
- 6 creator-pet creatives/month
- Server-side conversion tracking
- Amazon coordination (partner)
- Weekly optimization
- Auto-ship-adjusted ROAS reporting
- Live revenue dashboard
- Quarterly strategy review
$5M-$25M pet brand. Recommended ad spend: $15k-$60k/month.
- All channels (Meta, TikTok, Amazon, Chewy, Google)
- 12+ creator-pet creatives/month
- Custom landing pages
- Daily optimization
- Senior media buyer assigned
- Live + monthly executive reports
- A/B testing program
National pet brand. Recommended ad spend: $60k+/month.
- Everything in Scale
- Multi-market budget pools
- Custom dashboard
- Dedicated success team
- SLA-backed response
90-day performance guarantee. Hit your agreed auto-ship-adjusted ROAS target in 90 days or month 4 is free.
The fastest-moving
acquisition channel in pet DTC.
Fast
Most pet brands see their first paid order inside 3 days.
Profitable
Auto-ship subscribers deliver 5-10x first-bag value. Blended ROAS reflects the LTV.
Compounding
Pet repeat-purchase rates are higher than almost any other DTC category.
What you would pay somewhere else.
| Feature | Generic DTC agency | Freelance buyer | Self-managed | Redefine Web |
|---|---|---|---|---|
| Pet-specific creative strategy | – | Sometimes | – | ✓ |
| Creator-pet UGC pipeline | Add-on | – | DIY | ✓ |
| Amazon and Chewy coordination | Add-on | – | DIY | ✓ |
| Auto-ship-adjusted ROAS | – | – | – | ✓ |
| Server-side conversion tracking | Sometimes | Rarely | – | ✓ |
| You own the ad accounts | Sometimes | ✓ | ✓ | ✓ |
| Pricing model | 10-20% of spend | Hourly | Free | Flat fee |
Questions every pet founder asks before running paid.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Lifted an independent UK pet shop's local enquiries 2.6× against chains with a mobile-first rebuild and daily social.
A long-standing independent UK pet shop was losing ground to chains and online marketplaces. We rebuilt the site mobile-first around local conversion, tuned the Google Business Profile, and ran a daily Instagram + Facebook content cadence — lifting calls, click-and-collect orders, and Saturday footfall in a single quarter.
Migrated a 10,000-product Surrey pet superstore off Drupal — real-time EPOS sync, click & collect, and loyalty live at launch.
A multi-business Surrey group whose primary revenue came from a pet superstore needed a rebuild — the old Drupal site was hard to manage, sub-optimal for SEO, and disconnected from the in-store EPOS. We rebuilt on nopCommerce with full API integration to Premier EPOS, ParcelForce + SagePay live, and a split-cart click-and-collect flow.
5× traffic in 4 months for a Singapore pet shop hit by a Google Core Update — on a $500/mo budget.
A Singapore pet shop selling puppies and dog grooming equipment had run on Weebly for 8 years, doing its own SEO. A Google Core Update wiped a chunk of the rankings overnight. We executed a focused on-page + off-page recovery on the existing platform (no risky migration) and 5× the traffic from 480 to 2,400 monthly visitors in four months.