Redefine Web
Case studies

Real clients, real numbers, real receipts.

Real engagements, the work we shipped, and the numbers each client reported. Where a figure has been checked against the client's own PMS, CRM, or ad account, the card carries a verified mark.

Homepage of McKinnon Heating & Cooling, a HVAC · Toronto business, shown in a browser window
HOME SERVICES
McKinnon Heating & Cooling
300+Qualified leads · 90-day sprint

McKinnon Heating & Cooling has served Toronto since 1934. But it had a two-page website and broad ad campaigns that wasted budget. We launched a lead-focused…

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Homepage of Parker Heating and Cooling, a HVAC · Family-owned business, shown in a browser window
HOME SERVICES
Parker Heating and Cooling
-82%Cost per lead · 24-month curve

Parker Heating and Cooling ran its own broad Google Ads campaigns with no conversion tracking and was paying over $80 per lead. We restructured the account…

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Homepage of McCormick Heating & Cooling, a HVAC · Greeley, Colorado business, shown in a browser window
HOME SERVICES
McCormick Heating & Cooling
2×Annual revenue · 24-month curve

McCormick Heating & Cooling had over 15 years of reputation but little online presence. It relied on referrals and got just 60 service requests the year…

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Homepage of Complete Plumbing, a plumbing and heating company in Cork, Ireland, shown in a browser window
HOME SERVICES
Complete Plumbing & Contracting
#1Cork rankings · flagship terms

Complete Plumbing & Contracting was well known in Cork. But its slow website ranked poorly, and searches went to competitors. We rebuilt the site, added Cork…

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Homepage of Gwinnett Area Plumbers, a Plumbing · Residential & Commercial business, shown in a browser window
HOME SERVICES
Gwinnett Area Plumbers
+141Qualified leads · 4-month sprint

Gwinnett Area Plumbers had no call tracking, so it could not tell which calls came from its ads or whether the spend paid off. We built…

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Homepage of Berks Plumbing, a Plumbing · Residential & Commercial business, shown in a browser window
HOME SERVICES
Berks Plumbing
+99%Ad conversions · 12-month window

Berks Plumbing had a strong local name but a one-page site and messy ads. The ads brought costly clicks and spam leads. We built service pages,…

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Homepage of Passion Built, a Home Renovation · Sydney Builds business, shown in a browser window
HOME SERVICES
Passion Built
+10%Visitor-to-lead conversion · 12-month curve

Passion Built, a Sydney renovation company, relied on referrals and costly job boards. Its two weak websites only showed up for its own name. We replaced…

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Homepage of Topps Tiles, a Home Improvement · Tile Retail business, shown in a browser window
E-COMMERCE
Topps Tiles
+5.5KNew visitors · 6-month window

Topps Tiles, the UK's number one tile specialist, needed to hold its online sales as stores reopened. It also had to stop its paid channels cannibalizing…

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Homepage of Dino Decking Ltd, a Home Improvement · Composite Decking business, shown in a browser window
HOME SERVICES
Dino Decking Ltd
+206%Organic clicks · 12-month curve

Dino Decking sells eco-friendly composite decking. It was losing peak-season searches to bigger national brands, with gaps in content and tracking. We fixed GA4 and technical…

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Homepage of Abigail Ahern, a Luxury home décor · Ecommerce business, shown in a browser window
E-COMMERCE
Abigail Ahern
+179%Ecommerce revenue · 12-month curve

Abigail Ahern, a luxury interiors brand, leaned on discounts and branded search. That drove short bursts of sales and diluted its premium image. We rebuilt SEO…

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Homepage of Tilghman Builders, a Home Renovation · Residential business, shown in a browser window
HOME SERVICES
Tilghman Builders
+353%Annual revenue · 9-year window

Tilghman Builders was a trusted renovation firm living on referrals. It made about $1.5 million a year and had an outdated website. We rebranded the business,…

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