Redefine Web
SaaS case studies

SaaS clients, real numbers, real receipts.

Real engagements, the work we shipped, and the numbers each client reported. Where a figure has been checked against the client's own PMS, CRM, or ad account, the card carries a verified mark.

Homepage of Meritt Payments, a Fintech · Payment Processing business, shown in a browser window
SAAS
Meritt Payments
+108%Organic traffic · 6-month curve

Meritt Payments, a payment processing fintech, had a site overloaded with plugins. Pages took 10 seconds to load, and the English and French versions were poorly…

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Homepage of Host Duplex, a Hosting · Magento + WordPress + Cloud business, shown in a browser window
SAASONE QUARTER
Host Duplex
-85%Page load · post-rebuild curve

Host Duplex sells high-performance hosting, yet its own website took 8+ seconds to load. We rebuilt it on a lightweight WordPress theme and swapped plugins for…

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Homepage of Banyan Technology, a Logistics · API Connectivity · 14-Month Engagement business, shown in a browser window
SAAS
Banyan Technology
+320%Engagement · last 90 days

Banyan Technology links shippers and carriers through its freight API platform. Rising CPCs and frequent algorithm changes made its Google Ads hard to scale. Over 14…

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Homepage of Custimy, a SaaS · Customer Data Platform · Ecommerce business, shown in a browser window
SAAS
Custimy
500+Keyword rankings · annual curve

Custimy, a customer data platform for ecommerce, was a new entrant with little search visibility. Its backend could not handle its API integrations. We designed an…

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Homepage of Camu Digital Campus, a EdTech SaaS · LMS · K-12 + Higher Ed business, shown in a browser window
SAAS
Camu Digital Campus
-28%CPA · annual curve

Camu Digital Campus sells a learning platform to schools and universities. Broad targeting and generic LinkedIn ads missed deans and IT heads. We split Google Ads…

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Homepage of Simply.Coach, a SaaS · Coaching Management business, shown in a browser window
SAAS
Simply.Coach
+120%Lead growth · 48-day sprint

Simply.Coach, a coaching management platform on a newer domain, had scattered organic traffic and generic brand ads that rarely converted. We rebuilt the site structure, wrote…

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Homepage of Scannable, a SaaS · Safety Equipment Management business, shown in a browser window
SAAS
Scannable
+450×Webinar leads · 6-month curve

Scannable sells equipment management software and Smart PPE to safety teams. Its small budget and Google Ads alone could not reach that niche audience. We built…

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Homepage of Rapyd Financial Network, a Fintech SaaS · Payments business, shown in a browser window
SAAS
Rapyd Financial Network
£1.8mPipeline · annual curve

Rapyd Financial Network, a fintech SaaS company, was getting as few as 5 leads a month from a slow self-built website and loosely connected tools. We…

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Homepage of Rocket Software, Inc., a SaaS · Subscriber Acquisition Tool business, shown in a browser window
SAAS
Rocket Software, Inc.
+300%Activation rate · launch curve

Rocket Software was still building its subscriber growth tool, and only 7% of new signups installed it within 30 minutes. We simplified onboarding, set up ConvertKit…

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Homepage of Forward Networks, a IT Infrastructure · Network Twins business, shown in a browser window
SAAS
Forward Networks
+300%YoY revenue · 36-month curve

Forward Networks builds a network digital twin platform for large IT teams, government and schools. But rivals with weaker products outranked it, and its PPC fell…

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Homepage of Automation Anywhere, a Enterprise SaaS · Robotic Process Automation business, shown in a browser window
SAAS
Automation Anywhere
-97%Cost per lead · before / after

Automation Anywhere, a global leader in robotic process automation, was paying $1,936 per lead from campaigns that chased too many goals at once. We split campaigns…

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