Although SEO builds momentum over time, the quickest way to put your practice in front of people actively seeking the same services you provide is through PPC. Do you need more emergency calls, more dental implant consultations, more Invisalign leads, or do you want more control over what services you promote? PPC is the tool that gives you both speed and control.
However, the biggest challenge to successful PPC advertising in dentistry is that most existing accounts waste their budgets on low-quality keywords, poorly designed landing pages, loosely defined targets, and poor tracking. Our dental PPC advertising model was developed to address these challenges. Our team manages all aspects of your PPC campaign, including target locations, ad copy, budget allocation, landing page design, and continuous optimization, so that every dollar you invest in PPC works toward actual patient engagement opportunities.
Additionally, if PPC is simply an element of a larger growth strategy for your dental practice, we can help integrate it as well with your overall dental marketing strategy.
Prospects are likely to act immediately when they enter keywords such as "emergency dentist near me," "dental implants," "Invisalign consultation," or "cosmetic dentist." Our campaigns focus on service-level searches that include tightly defined location-based targeting and strict keyword control. Additionally, the language used in our ads matches the language that highly motivated prospects use when searching for a solution.
Features of our PPC campaigns include:
The majority of money spent on online advertising is wasted after a prospect has clicked through to a website. If the landing page lacks relevance to the ad message and/or the promotion offered does not clearly communicate value to the prospect, then costs will increase rapidly. We align the message between the ad and landing experience, improve landing page user flow and call-to-action placement, and improve tracking of generated leads.
Want the full channel overview first? Start with our dental PPC guide.
$500 /month
Launch a focused PPC campaign with foundational maintenance support built in.
LAUNCH MY CAMPAIGNS$800 /month
Improve targeting, efficiency, and lead quality with ongoing PPC management.
GROW MY LEADS$1,500 /month
Align ads, tracking, and conversion paths to improve lead quality & performance.
SCALE MY ADSCustom Quote
Scale campaigns across locations with cleaner account structure & reporting.
REQUEST A STRATEGYNot sure which plan fits best? We’ll review your goals, service lines, market, website readiness, and tracking setup before recommending the right PPC scope. Ad spend is paid directly to the ad network.
We create campaigns focused on specific patient searches; however, we limit our advertising to geographic regions and demographics aligned with those searches.
We do not generate our own keyword list. Instead, we utilize existing dental-related Google Ads keywords.
Google Ads is a dynamic medium that requires constant improvement. Every month, we examine search terms, budgets, bid prices, ads, and conversion data to minimize wasted dollars and increase lead quality.
View examples of what professional dental PPC management looks like.
While the advertisement may get the initial click, the landing page needs to complete the conversion cycle. We develop or optimize landing pages so that the message, trust factors, call-to-action flow, and form experience all work together to drive conversion rates.
View the top features to improve conversion rates on dental PPC landing pages.
You should be able to see which campaigns are producing phone calls and form submissions. In addition, you should remain aware of claims, disclaimers, and other regulatory requirements related to the advertising platforms.
We also assist in ensuring compliance with regulations related to dental ads as part of campaign execution.
Google Search is usually the core, but it is not always the entire paid media mix. Once the core campaigns are stable, we can evaluate supporting channels based on cost, intent, and lead quality.
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| Feature | Redefine Web | Generalist Agency | Low-Cost PPC Vendor | DIY |
|---|---|---|---|---|
| Dentist-specific campaign strategy |  | Limited | Rarely | On you |
| Service-line campaign structure | | Sometimes | Basic | Manual |
| Tight geo-targeting and schedule control | | Mixed | Basic | Manual |
| Negative keyword management | | Mixed | Often weak | Manual |
| Landing page strategy | | Sometimes | Rarely | On you |
| Call and form tracking guidance. | | Mixed | Basic | Manual |
| Lead-quality review | | Limited | Rarely | Manual |
| Compliance awareness | | Mixed | Often missed | Manual |
| Remarketing / LSA / PMax / Bing support | | Mixed | Limited | Complex |
| Clear monthly optimization priorities | | Mixed | Rarely | Self-managed |
Our dental PPC services generally include keyword research, campaign setup or rebuilding, ad copy development, geotargeting, negative keyword list management, landing page guidance, conversion tracking, monthly optimizations, and reporting. While the main objective is not to generate click-throughs, it’s to generate phone calls, consultation appointments, and consultation inquiries. For a complete overview of the channel, see our dental PPC guide first.
Not exclusively; however, this is normally where we begin. Dental Google Ads are often the strongest core channel because buyer search intent is high, and the path to acquiring a lead is easier to measure. After the core campaigns are functioning properly, we can determine whether additional channels would be beneficial based on your market and service offerings.
We start with your dental services, location, patient search intent, and competitor information. Next, we develop campaigns centered on phrases that reflect true buyer intent, while using negative keywords to exclude low-quality search activity. Our targeting methodology utilizes actual dental Google Ads keywords — not general traffic terms that deplete budgets.
Depending on how quickly you approve campaigns and allow them to go live, your PPC may begin generating traffic and leads within days. However, during the initial couple of weeks (or months), you'll likely spend time gathering data, reducing waste by eliminating unproductive searches with negatives, and optimizing your targeting. The sooner you have optimized your web pages and set up tracking, the sooner your results will stabilize.
Yes. Ongoing optimization is essential to successful dental PPC management. Effective management of dental PPC requires evaluating the performance of the search terms you're bidding on, adjusting bids/budgets, testing ad variations, updating your targeting, and analyzing the quality of leads generated by PPC. If you're managing Google specifically, this same ongoing optimization effort is also required to manage Google Ads for dentists effectively.
Yes. If you currently have active campaigns running in an existing account, we can analyze the account, identify wasteful spend, verify that conversion tracking is in place, and determine whether you need to optimize your current campaign setup or replace it entirely.
Yes. Often, a solid PPC landing page has been shown to enhance both your cost per lead and lead quality greatly. When the landing page is sluggish, overly generic, or doesn't align closely enough with your ad copy, your overall ROI will suffer, regardless of how tight your ad targeting is.
We reduce waste by implementing tighter geo-targeting, developing stronger negative keyword lists, controlling match types more strictly, adjusting ad schedules, improving landing pages, and continually monitoring search terms. We also assess the quality of leads generated from PPC to ensure we are allocating budget to relevant clicks or qualified patients.
High-intent or high-value services such as emergency dentistry, dental implants, Invisalign, cosmetic dentistry, new-patient promotions/offers, dentures, etc., tend to perform relatively well with PPC. However, other factors influence the potential success of PPC, depending on your market, competitors, landing pages, and how you respond to and convert leads generated by paid advertising.
The amount will vary depending on your specific market, level of competition, services offered, and desired growth objectives. Practices targeting a single city/service(s) require a significantly smaller budget compared to large-scale multi-city brands competing aggressively for implant or cosmetic-related searches. We establish separate scopes for our management efforts and ad spend, so you’ll understand which portion of your budget goes directly to the platform and which supports management.
We use conversion tracking for calls & form submissions and examine performance at the campaign & keyword levels wherever feasible. Tracking conversions enables answers to key questions, such as which service-based campaigns are generating leads. How much does each lead cost? And where does quality tend to be greatest?
Yes. Compliance guidelines are addressed in relation to dental advertising when composing ad copy and assessing landing pages — particularly when referencing claims, disclaimers, before-and-after imagery, and terminology that could potentially cause you undue risk or trigger policy violations.
Local Service Ads can be helpful in areas where they’re accessible/available — but they aren’t always the best solution or sole solution. Frequently, traditional search campaigns provide greater control over keywords, message delivery, and landing pages.
Many times — yes. Dental remarketing ads can help attract users who previously visited but didn’t convert on their first visit — particularly for higher-consideration services such as implants, Invisalign, and cosmetic dentistry.
Occasionally — but it shouldn’t be your default starting point. Performance Max can function when: Conversion tracking is optimized within your campaigns; Your primary assets are robust; Your primary search campaigns are already under control — we approach it cautiously — not as a quick fix.
Yes — whenever applicable. Depending on your target market, dental Bing Ads may represent a viable secondary search option at a potentially lower price point than Google Ads in those markets — if you wish to expand your reach beyond Google Ads.
While PPC works well on its own, it tends to be more effective when used alongside a broader dental marketing plan. The state of your website, landing pages, online reviews, organic SEO efforts, lead pathways/conversion funnels, and patient intake processes all impact the value generated from paid traffic.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
