Dental PPC management that fills the schedule, measured in patients, not impressions.
You get dental PPC management run by senior media buyers, not generalist account execs splitting attention across SaaS and e-commerce accounts. Every dental Google Ads campaign, every Local Service Ads placement, and every Meta retargeting test is tied back to a booked appointment in your PMS. The unit you spend against is a patient on the schedule, not a click, a form fill, or a vague lead that the front desk never hears from again.
Dental PPC built for dental search behavior,
not generic Google Ads playbooks.
Every dental PPC engagement, from Launch through DSO Enterprise, includes these acquisition fundamentals. Tier differences are mostly campaign volume, recommended ad spend headroom, and the depth of weekly optimization a senior media buyer brings to your account each week.
Service-specific campaigns
Separate dental Google Ads campaigns for implants, cosmetic, emergency, ortho, sleep, pediatric, and Invisalign. Each one carries its own keyword strategy, ad copy library, landing page, and conversion goal, so a patient searching "tooth pain dentist near me" never sees your veneers ad and your $7,500 implant offer is not buried under a free-cleaning headline.
Call tracking and booked-patient attribution
CallRail integration so every dental ads dollar gets measured against booked appointments, not clicks. Every call traces back to the campaign, keyword, ad copy, and landing page that produced it, and feeds your PMS so revenue lands on the same row as spend.
Local Service Ads (LSA)
Google's pay-per-lead format. Your practice shows above paid search with the Google Guarantee badge, which is the lowest cost-per-acquisition channel for emergency dental in nearly every market we have run.
Conversion-tested landing pages
Every dental PPC campaign points to a dedicated landing page, not your homepage. Average conversion rate 5.4 percent across active programs, versus the 1 to 2 percent industry baseline for generic agency landing pages.
Negative keyword sculpting
The single biggest lever in dental PPC advertising. We block "free dental," "Medicaid" (when not relevant), "DIY," "school," and 200 plus other waste-spend triggers from day one, then refine the list every week as the data lands.
Geo and radius targeting
Patient travel patterns vary by service. Radius gets tuned per campaign: implants 30 miles, ortho 20 miles, cleanings 5 miles, emergency tighter still, with day-parting added for after-hours pickup economics.
Live revenue dashboard
Spend, CPA, ROAS, booked patients, and per-service performance refreshed daily. No monthly PDFs, no autogenerated rollups that hide the campaigns quietly burning your budget.
You own the ad accounts
Google Ads, Meta, LSA, GA4, and CallRail, all in your name from day one. We work inside your accounts, not ours. If the relationship ever ends, your campaigns keep running and the data stays with you.
Six stages.
One revenue-tied loop.
Most dental PPC agencies treat campaigns as set and forget. You get them run as a continuous loop, where research feeds setup, setup feeds optimization, optimization feeds new research. The loop runs weekly, every week, for the life of the engagement, with a senior media buyer reading every report and making the call.
Research
Keyword, competitor, and service-line audit grounded in real local search data and your actual high-LTV services.
Campaign setup
Service-specific structure, ad copy library, landing pages, and conversion goals tied to booked appointments.
Audience targeting
Geo, demographic, in-market, and remarketing audiences, calibrated per service line and per patient travel pattern.
Conversion
Call tracking, form attribution, and offline conversion import. Every booked patient gets measured and tagged to source.
Optimization
Weekly bid, copy, audience, and negative keyword adjustments based on actual booking data from your PMS.
Reporting
Live dashboard plus a weekly written review tying ad spend back to booked patient revenue, by service line and location.
Dental PPC management pricing that scales with your ad budget.
Four tiers. Flat monthly management fees. No percentage-of-spend gotchas. Most growing practices pick the Growth package at $799 per month for management, with $3k to $8k per month recommended in ad spend on top. PPC for dental practices is a 90-day proof window, then month to month.
Single-location practices testing dental PPC for the first time. Recommended ad spend: $1.5k to $3k per month.
- Up to 2 service-line campaigns
- Google Ads (Search) only
- Call tracking + 1 landing page
- Negative keyword sculpting
- Monthly optimization
- Monthly performance review
- Local Service Ads (LSA)
- Meta + Display campaigns
Growing practices serious about new-patient acquisition through dental Google Ads. Recommended ad spend: $3k to $8k per month.
- Up to 5 service-line campaigns
- Google Ads + Local Service Ads
- Call tracking + 5 landing pages
- Aggressive negative keyword sculpting
- Weekly optimization
- Weekly written review
- Live revenue dashboard
- Quarterly strategy review
Two to ten location dental groups running multi-channel acquisition. Recommended ad spend: $8k to $25k per month.
- Unlimited campaigns
- Google Ads + LSA + Meta + Display
- Per-location attribution
- Custom landing page system
- Daily optimization
- Senior media buyer assigned
- Weekly + monthly executive reports
- A/B testing program
DSOs and 11 plus location operators. Recommended ad spend: $25k per month and up, with per-region budget pools.
- Everything in Scale
- De-novo location launch playbook
- Per-region budget pools
- Custom dashboard + Looker Studio
- Dedicated success team
- SLA-backed response times
- Quarterly executive reviews
- SOC 2 / SSO integration
90-day performance guarantee. Hit your agreed CPA target in 90 days or month 4 is free. Free Google Ads audit available for accounts spending $5K+/mo.
The fastest-moving
acquisition channel in dental.
SEO compounds over months. Recall reactivation pays off in quarters. Dental PPC moves the schedule in days, as long as it gets run right. Three reasons dental PPC advertising outpaces every other channel for new-patient acquisition in the first 90 days of an engagement.
Fast
From the day campaigns go live, most practices see their first booked patient inside 14 days. Compare with 90 plus days for SEO and 60 days for recall reactivation. The chair fills before the next month ends.
Better
Dental-specific landing pages convert 3 to 5 times better than generic agency landing pages, because the patient question (cost, insurance, financing, pain) is answered before the call-to-book button is ever clicked.
Local
Local Service Ads place your practice above paid search results with the Google Guarantee badge. For emergency dental, this is the lowest CPA channel that exists in the entire dental ads stack, full stop.
What you would pay somewhere else for dental PPC.
An apples-to-apples comparison of what a Growth package includes versus a generic dental PPC agency, a freelance media buyer, and self-managed campaigns run by the practice owner on a Sunday night.
| Feature | Generic agency | Freelance media buyer | Self-managed | Redefine Web |
|---|---|---|---|---|
| Dental-specific campaign strategy | – | Sometimes | – | ✓ |
| Service-line campaign structure | Sometimes | Maybe | – | ✓ |
| Aggressive negative keyword sculpting | – | Sometimes | – | ✓ (200+ blocks) |
| Local Service Ads (LSA) management | Add-on | Rarely | DIY | ✓ |
| Conversion-tested landing pages | Extra cost | – | – | ✓ |
| Booked-patient attribution (not just clicks) | – | – | – | ✓ |
| You own the ad accounts | Sometimes | ✓ | ✓ | ✓ |
| Optimization cadence | Monthly | Bi-weekly | Whenever | Weekly |
| Pricing model | 10 to 20% of spend | Hourly | Free + your time | Flat fee |
| Typical avg. CPA (implants) | $180 to $400 | $140 to $280 | $300+ | $84 to $112 |
Comparison reflects typical industry quotes for dental PPC management with equivalent scope. CPA figures are anonymized averages across the 142 plus dental practices we have worked with since 2021. Self-managed assumes a practice owner running campaigns without expert support.
From spend to scheduled appointments.
Three dental PPC engagements where ad spend produced measurable, attributable patient revenue. Browse the archive for more across single-location, group, and DSO clients, including practices that switched from another dental PPC agency inside the first 90 days.
Implants CPA cut from $312 to $84 in 90 days.
Timeline: 90 days · Problem: Wasted spend, mismatched landing pages, generalist agency running one campaign for every service
900% growth in implant inquiries from segmented service-line ads.
Timeline: 6 months · Problem: One generic campaign trying to sell every service to every searcher
$48 emergency CPA across 6 locations using Local Service Ads.
Timeline: 4 months · Problem: Empty schedule on weekends and after-hours across the entire region
Questions every dentist asks before running ads.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Doubled new patient bookings at VP Dental and added $8,100/mo in recurring revenue.
A 20+ year practice unified its fragmented website + SEO under one strategy — 100% increase in new monthly patients, $8,100 added monthly revenue, and 776% more search impressions.
Built 700+ Google reviews and tripled Map Pack visibility for Delicate Dental Group.
A scratch-practice launch with zero digital footprint became one of the highest-reviewed dental brands in their region — 700+ reviews, 280% more Map Pack calls, and 3× search impressions in months.
Cut cost-per-call 30% while scaling high-quality leads across 50+ dental offices.
Smile Design Dentistry, a 50+ location DSO, struggled with inflated ad spend, poor-quality leads, and limited tracking. We restructured PPC accounts, added full-funnel paid social, and created tailored landing pages — resulting in higher lead quality, better ROI, and scalable growth across the network.