Healthcare PPC that books patient appointments, not just ad clicks.

Five disciplines run together as one program: campaign strategy plus targeting, account and campaign setup, ad copy plus offer development, tracking plus optimization, and reporting plus growth. Every tier on this page covers all five. All work is run by senior buyers and billed flat-fee. You always own the ad account and the data.

For most healthcare practices, yes. PPC produces booked appointments faster than any other channel because it captures patients at the moment they are ready to act. The exception is heavily regulated categories where ad approval is restrictive (some pharmaceutical and device-related work). We'll tell you on the strategy call whether your specialty falls inside the constraints or outside them.

Campaign-level work is the core of what we do. Account structure, ad group design, keyword research, creative testing, bid management, and landing page alignment all run as one workflow under one senior buyer. We don't subcontract the actual ad operations to junior staff.

HIPAA-aware audience targeting is built into every account. We never feed PHI to ad platforms. Custom intent audiences, in-market segments, and demographic plus geographic layers all sit on top of intent-driven keyword targeting. Customer match is used only when the data path through our hosting partners is BAA-covered. Anything Google or Meta restricts in health categories stays off the account.

Booked patient inquiries. Measured through call tracking, form attribution, and offline conversion imports back from your booking system or CRM. Vanity metrics like impressions, CTR, and click count are visible on the dashboard for context, but they are never the optimization target. Your CFO can audit the math from the same dashboard we work from.

Server-side tracking through GA4 server containers, Conversions API for Meta, call tracking via CallRail or similar, and offline conversion imports from your CRM. Most healthcare accounts we audit have leaky tracking that smart bidding can't optimize against. We rebuild the tracking layer inside the first 30 days, before any spend goes live.

Weekly bid review, monthly creative testing, and quarterly account reviews. We measure return as cost per booked inquiry and as marginal efficiency on the next dollar of spend. If a campaign produces lots of cheap junk leads, that's a problem, not a win. Quality is graded against booked appointments, not raw form fills.

It depends on your tier and your local competitive context. Launch supports $500 to $1,500 in monthly ad spend. Growth (most popular) targets $1,500 to $3,000. Scale runs $3,000 to $10,000. Enterprise sits above $10,000. We model the right number on the strategy call against your patient volume goal, not against a one-size-fits-all template.

Yes. Static and motion creative both produced in-house. Most practices have brand assets we can adapt. Some need original photography or short-form video, which we can shoot or commission through our partner network. Creative is never an upsell. It's part of every retainer at the tier you're on.

Statistical A/B testing with proper sample size calculations and significance thresholds. We don't declare winners on small samples or short windows. Most ad groups run 3 to 5 active variants at a time, with new variants introduced weekly. The dashboard shows what's lifting and what's not, with the math behind it.

Weekly bid and budget review, bi-weekly creative review, and monthly account-level optimization. The dashboard updates in real time, so anomalies get caught between scheduled reviews. Nothing about your account sits untouched for weeks waiting for a quarterly call.