PPC for home services that fills the dispatch board, measured in booked jobs.
You get PPC for home services run by senior media buyers who have managed dozens of contractor accounts across HVAC, plumbing, electrical, roofing, and landscaping, not generalist account execs splitting attention across SaaS and e-commerce accounts. Every Google Ads campaign, every Local Service Ads placement, and every Meta retargeting test is tied back to a booked job in ServiceTitan, Jobber, or your dispatch platform. The unit you spend against is a job on the schedule, not a click, a form fill, or a lead the CSR never hears from again.
PPC for home services built for contractor search behavior,
not generic Google Ads playbooks.
Every home services PPC engagement, from Launch through Enterprise, includes these acquisition fundamentals. Tier differences are mostly campaign volume, recommended ad spend headroom, and the depth of weekly optimization a senior paid media buyer brings to your account each week. The home services PPC playbook has a structural difference from other verticals: Local Service Ads are typically the highest-leverage paid channel, ahead of Google Search Ads, with weekly bid management and lead-dispute workflows that most agencies skip entirely. We treat LSA as a primary channel, not an add-on.
Service-specific campaigns
Separate Google Ads campaigns for AC repair, AC replacement, heating repair, water heater replacement, drain cleaning, sewer line repair, panel upgrades, roof repair, roof replacement, and emergency variants of each. Each one carries its own keyword strategy, ad copy library, landing page, and conversion goal, so a homeowner searching “burst pipe repair” never sees your AC tune-up ad and your $8,000 roof replacement offer is not buried under a $99 drain cleaning headline.
Local Service Ads (LSA) management
Google’s pay-per-lead format with the Google Guarantee badge. Your contractor shows above paid search results on mobile, which is the lowest cost-per-acquisition channel for emergency home services in nearly every market. We handle the Google Guarantee verification, business-license uploads, insurance documentation, background-check verification, weekly bid management per service category and per territory, and daily lead-quality review with disputed-lead workflows that recover roughly 12 to 18 percent of LSA charges through legitimate disputes.
Call tracking and booked-job attribution
CallRail integration so every paid dollar gets measured against booked jobs in your dispatch software, not clicks or form fills.
Conversion-tested landing pages
Every campaign points to a dedicated landing page, not your homepage. Average conversion rate 7.2 percent across active programs.
Negative keyword sculpting
The single biggest lever in home services PPC. We block “DIY,” “free,” “jobs,” “training,” “school,” manufacturer-name research queries, and 200-plus other waste-spend triggers from day one.
Geo and day-parting
Service radius tuned per campaign and per service line. Day-parting moves budget into peak emergency hours (often 7am-9am and 5pm-10pm), when after-hours pricing kicks in and competitor density drops.
Live revenue dashboard
Spend, CPA, ROAS, booked jobs, and per-service performance refreshed daily. No monthly PDFs, no autogenerated rollups that hide the campaigns quietly burning your budget.
You own the ad accounts
Google Ads, LSA, Meta Business, GA4, and CallRail all in your name from day one. We work inside your accounts. If the relationship ends, your campaigns keep running and the data stays with you.
Six stages.
One revenue-tied loop.
Most home services PPC agencies treat campaigns as set and forget. You get them run as a continuous loop, where research feeds setup, setup feeds optimization, optimization feeds new research. The loop runs weekly, with a senior media buyer reading every report and making the call. The LSA channel specifically requires daily lead-quality review because Google charges per lead and many leads can be disputed for refund credit when they do not match the service category or service area.
Research
Keyword, competitor, and service-line audit grounded in real local search data and your actual high-ticket service mix.
Campaign setup
Service-specific structure, ad copy library, landing pages, and conversion goals tied to booked jobs.
LSA verification
Google Guarantee verification, business-license uploads, insurance documentation, background checks.
Conversion
Call tracking, form attribution, offline conversion import. Every booked job gets measured and tagged to source.
Optimization
Weekly bid, copy, audience, and negative keyword adjustments based on actual booking data from your dispatch software.
Reporting
Live dashboard plus a weekly written review tying ad spend back to booked-job revenue, by service line and territory.
Home services PPC pricing that scales with your ad budget.
Four tiers. Flat monthly management fees. No percentage-of-spend gotchas. Most growing contractors pick the Growth package at $799 per month for management, with $3k to $8k per month recommended in ad spend on top.
Single-territory contractors testing PPC for the first time. Recommended ad spend: $1.5k to $3k per month.
- Up to 2 service-line campaigns
- Google Ads (Search) + LSA setup
- Call tracking + 1 landing page
- Negative keyword sculpting
- Monthly optimization
- Monthly performance review
- Meta + Display campaigns
- Daily LSA lead-dispute workflow
Growing contractors serious about acquisition through Google Ads, LSA, and Meta. Recommended ad spend: $3k to $8k per month.
- Up to 5 service-line campaigns
- Google Ads + LSA + Meta
- Call tracking + 5 landing pages
- Daily LSA lead-quality review + disputes
- Weekly optimization
- Weekly written review
- Live revenue dashboard
- Quarterly strategy review
11-to-30-truck regional contractors running multi-channel acquisition. Recommended ad spend: $8k to $25k per month.
- Unlimited campaigns
- Google Ads + LSA + Meta + Display
- Per-territory attribution
- Custom landing page system
- Daily optimization
- Senior media buyer assigned
- Weekly + monthly executive reports
- A/B testing program
PE-backed rollups and 31+ truck operators. Recommended ad spend: $25k per month and up.
- Everything in Scale
- New-territory launch playbook
- Per-region budget pools
- Custom dashboard + Looker Studio
- Dedicated success team
- SLA-backed response times
- Quarterly executive reviews
90-day performance guarantee. Hit your agreed CPA target in 90 days or month 4 is free. Free Google Ads audit available for accounts spending $5K+/mo.
The fastest-moving
acquisition channel in the trades.
SEO compounds over months. Recall plateaus. Reputation has a ceiling. Home services PPC moves the dispatch board in days, as long as it gets run right. Three reasons home services PPC advertising outpaces every other channel for new-customer acquisition in the first 90 days.
Fast
From the day campaigns go live, most contractors see their first booked job inside 7 days. Compare with 90-plus days for SEO. The dispatch board fills before the next week ends.
Cheap
Local Service Ads place your contractor above paid search results with the Google Guarantee badge. For emergency home services, this is the lowest CPA channel that exists in the entire paid stack.
Better
Contractor-specific landing pages convert 3 to 5 times better than generic agency landing pages, because the homeowner question (cost, financing, scheduling, warranty) is answered before the call-to-book button is clicked.
What you would pay somewhere else for home services PPC.
An apples-to-apples comparison of what a Growth package includes versus a generic contractor PPC agency, a freelance media buyer, and self-managed campaigns.
| Feature | Generic agency | Freelance media buyer | Self-managed | Redefine Web |
|---|---|---|---|---|
| Contractor-specific campaign strategy | – | Sometimes | – | ✓ |
| Local Service Ads management | Add-on | Rarely | DIY | ✓ |
| Daily LSA lead-dispute workflow | – | – | – | ✓ |
| Service-line campaign structure | Sometimes | Maybe | – | ✓ |
| Aggressive negative keyword sculpting | – | Sometimes | – | ✓ (200+ blocks) |
| Conversion-tested landing pages | Extra cost | – | – | ✓ |
| Booked-job attribution from dispatch | – | – | – | ✓ |
| You own the ad accounts | Sometimes | ✓ | ✓ | ✓ |
| Optimization cadence | Monthly | Bi-weekly | Whenever | Weekly |
| Pricing model | 10 to 20% of spend | Hourly | Free + your time | Flat fee |
| Typical avg. CPA (HVAC repair) | $140 to $280 | $110 to $220 | $300+ | $58 to $112 |
Questions every contractor asks before running ads.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Doubled qualified leads at Best Fit Movers with an SEO-driven redesign — +108% in inbound calls.
A San Diego mover overhauled its weak online presence with a modern, SEO-focused site, location-specific content, and consistent NAP across the web — driving 108% more phone-call leads and dominant Maps + top-10 search visibility.
Took Complete Plumbing from low rankings to #1 on Google — and doubled revenue along the way.
A targeted SEO program with content, citations, and digital PR put a Cork plumbing leader at #1 for "power flushing Cork" and "gas boiler service Cork", grew traffic 80%, and powered 10+ new hires alongside doubled revenue in three years.
Drove 40% traffic growth and 50% social audience for AJ Roofings.
A young Trivandrum roofing brand competed with established firms via redesign + local SEO + PPC + social — 40% traffic growth, 50% social growth, doubled engagement, and 35% lead lift.