Professional PPC services that earn back ad spend.
PPC for law firms, accounting practices, consulting shops, and advisory firms that care about signed engagements, not last-click ROAS theatre. You get Google Search, Local Service Ads, and LinkedIn programs structured around the practice areas that actually pay back, with server-side attribution that tells you which campaign generated the consult that turned into a closed engagement.
Six things every professional services
paid media engagement ships with.
Some agencies hide what's included until you're past the proposal stage. We don't. Here's exactly what every professional services paid media engagement covers — six concrete deliverables, each tied to your unit economics.
Channel-fit assessment
Two-week diagnostic on which channels actually fit your buyer. Most clients are running on 4 channels; we usually consolidate to 2.
Account architecture rebuild
Campaign, ad-group, and audience structure rebuilt around your ICP segments — not Google's recommendations or last consultant's leftovers.
Creative & copy production
Static, video, and motion creative refreshed every 14 days. Owned by senior creative, not a junior in a Slack channel.
Bid strategy & attribution
Bid strategies tuned to qualified-lead value, MQL→SQL rate, or contribution margin. Server-side tracking on every campaign.
Audience & segment work
First-party CRM uploads, lookalikes built from closed-won data, and exclusion logic on segments that don't pay back.
Weekly optimization, monthly attribution
Weekly cycle of creative, audience, and bid optimization. Monthly attribution review tied to your unit economics.
Four stages between
kickoff and lift.
The same engagement architecture across every professional PPC services program, recalibrated for the unit economics of a working firm. Each stage produces a measurable artifact your partners can defend, not a discovery deck nobody opens twice.
Audit
Two-week channel-fit and account audit. We tear through every campaign, audience, and creative to find what is wasting spend and what is quietly working without the credit.
Rebuild
Account architecture rebuilt around your ICP segments. New campaign structure, new audiences, new bid strategies, and the first creative wave shipped before week six.
Optimize
Weekly creative refresh, audience tuning, and bid adjustment cycle. Server-side attribution flowing into a live dashboard you can read without a slide deck.
Scale
Monthly attribution-driven scale-up on the practice areas that are paying back. Spend reallocated quarterly based on signed engagement value, not click volume.
Professional Services ppc pricing that scales with your spend.
Four monthly tiers. Flat management fee, no per-keyword or per-campaign upsells. Most growing teams pick Growth at $799/mo. Ad spend is billed separately at cost — we never mark it up. Every professional services ppc quote is given on the strategy call.
For solo practitioners running first paid campaigns under $5K/mo.
- Up to $5K/mo managed spend
- Google Ads OR Meta (pick 1)
- Campaign setup + landing-page review
- Conversion tracking
- Monthly reporting
- Negative keyword sweeps
- Multi-platform
- Server-side tracking
For growing firms scaling lead-gen across Google + LinkedIn.
- Up to $20K/mo managed spend
- Google + Meta + LinkedIn (pick 2)
- A/B creative testing
- CallRail call tracking
- Audience refinement
- Landing-page optimization
- Bi-weekly reporting
- Negative keyword sweeps
For multi-partner firms running coordinated paid programs.
- Up to $75K/mo managed spend
- All major platforms
- Server-side conversion tracking
- Custom audiences + lookalikes
- Dedicated strategist
- Creative production included
- Weekly reporting + Looker dashboard
- Quarterly CRO testing
For national consultancies with full-funnel paid programs.
- $75K+/mo managed spend
- Full-funnel attribution
- In-house creative team
- Daily monitoring + alerts
- Custom Looker dashboards
- Dedicated growth pod
- Weekly executive reviews
- SLA-backed performance
Most PPC management for professional services
does not operate this way.
The unsexy operational details that decide whether your PPC retainer pays back. Worth comparing before you sign anywhere, including with us. If a row makes you uncomfortable, that is the row to bring up on the strategy call.
Things professional services teams
ask about PPC.
Eight of the most common questions we field on first calls about PPC for professional services firms. If something here is not covered, the strategy call is the right place to get into it.
What does a professional PPC services retainer typically cost?
How fast do PPC programs pay back?
Will you work alongside our existing team or vendors?
What does onboarding look like?
How is success measured?
Do you require we move our ad accounts?
What happens if a channel is not working?
What is the contract term?
Start with a PPC audit, not a sales call.
On the strategy call you speak with a senior strategist, not a sales rep. The 45 minutes cover your current ad accounts, the channels actually paying back, the practice areas worth scaling, and a working theory of where the next dollar of spend should go. You leave with a written next-step roadmap whether you ever hire us or not.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Drove 681% organic traffic growth for a DUI defense firm with focused link building.
A budget-constrained Missouri DUI defense firm achieved 681% organic traffic growth, scaled from 573 to 4,500+ annual organic users, and tripled phone-call inquiries — all through long-term SEO and authority building.
Boosted IT consulting leads 450% for Hemmersbach with a complete inbound transformation.
A New Jersey BI consultancy built a CRM-powered inbound machine — 450% more leads, 47% landing-page conversion, 792% traffic growth, and qualified leads finally tied to revenue.
Drove 40% traffic growth and 20% more consultations for Boland Injury Lawyers in 6 months.
A competitive Los Angeles personal-injury firm replaced stagnant inquiries with a multi-channel SEO + PPC + social program — 40% organic traffic growth, 20% more consultations, and top-3 rankings on 15 high-value keywords.