PPC for manufacturers that earns back ad spend.
PPC for manufacturers and industrial B2B suppliers that care about contribution margin, not last-click ROAS theatre. You get Google Search built around buyer-intent part-number queries, LinkedIn programs targeted at procurement and engineering job titles, trade-publication placements in the journals your buyers actually read, and server-side attribution tied to closed orders inside your CRM.
Six things every manufacturing
paid media engagement ships with.
Some agencies hide what's included until you're past the proposal stage. We don't. Here's exactly what every manufacturing paid media engagement covers — six concrete deliverables, each tied to your unit economics.
Channel-fit assessment
Two-week diagnostic on which channels actually fit your buyer. Most clients are running on 4 channels; we usually consolidate to 2.
Account architecture rebuild
Campaign, ad-group, and audience structure rebuilt around your ICP segments — not Google's recommendations or last consultant's leftovers.
Creative & copy production
Static, video, and motion creative refreshed every 14 days. Owned by senior creative, not a junior in a Slack channel.
Bid strategy & attribution
Bid strategies tuned to qualified-lead value, MQL→SQL rate, or contribution margin. Server-side tracking on every campaign.
Audience & segment work
First-party CRM uploads, lookalikes built from closed-won data, and exclusion logic on segments that don't pay back.
Weekly optimization, monthly attribution
Weekly cycle of creative, audience, and bid optimization. Monthly attribution review tied to your unit economics.
Four stages between
kickoff and lift.
The same engagement architecture across every PPC for manufacturers program, recalibrated for the unit economics of an industrial plant. Each stage produces a measurable artifact operations and finance can both defend, not a discovery deck nobody opens twice.
Audit
Two-week channel-fit and account audit. We tear through every campaign, audience, and creative to find what is wasting spend and what is quietly working without the credit it deserves.
Rebuild
Account architecture rebuilt around your product lines and end-markets. New campaign structure, new audiences, new bid strategies, and the first creative wave shipped before week six.
Optimize
Weekly creative refresh, audience tuning, and bid adjustment cycle. Server-side attribution flowing into a live dashboard tied to RFQ value, not click volume or platform-native ROAS.
Scale
Monthly attribution-driven scale-up on the product lines paying back. Spend reallocated quarterly based on closed RFQ value by product line and end-market, not last quarter's clicks.
Manufacturing ppc pricing that scales with your spend.
Four monthly tiers. Flat management fee, no per-keyword or per-campaign upsells. Most growing teams pick Growth at $799/mo. Ad spend is billed separately at cost — we never mark it up. Every manufacturing ppc quote is given on the strategy call.
For single-facility manufacturers running first Google Ads campaigns.
- Up to $5K/mo managed spend
- Google Ads OR Meta (pick 1)
- Campaign setup + landing-page review
- Conversion tracking
- Monthly reporting
- Negative keyword sweeps
- Multi-platform
- Server-side tracking
For growing manufacturers scaling B2B paid lead-gen.
- Up to $20K/mo managed spend
- Google + Meta + LinkedIn (pick 2)
- A/B creative testing
- CallRail call tracking
- Audience refinement
- Landing-page optimization
- Bi-weekly reporting
- Negative keyword sweeps
For multi-facility operators running coordinated regional campaigns.
- Up to $75K/mo managed spend
- All major platforms
- Server-side conversion tracking
- Custom audiences + lookalikes
- Dedicated strategist
- Creative production included
- Weekly reporting + Looker dashboard
- Quarterly CRO testing
For OEMs and industrials running global account-based paid programs.
- $75K+/mo managed spend
- Full-funnel attribution
- In-house creative team
- Daily monitoring + alerts
- Custom Looker dashboards
- Dedicated growth pod
- Weekly executive reviews
- SLA-backed performance
Most PPC management for manufacturers
does not operate this way.
The unsexy operational details that decide whether your PPC retainer pays back. Worth comparing before you sign anywhere, including with us. If a row makes you uncomfortable, that is the row to bring up on the strategy call.
Things manufacturers
ask about PPC.
Eight of the most common questions we field on first calls about PPC for manufacturers. If something here is not covered, the strategy call is the right place to get into it.
What does a manufacturing PPC retainer typically cost?
How fast do PPC programs pay back for manufacturers?
Will you work alongside our existing team or vendors?
What does onboarding look like?
How is success measured?
Do you require we move our ad accounts?
What happens if a channel is not working?
Do you handle trade publication and intent-data programs?
Start with a PPC audit, not a sales call.
On the strategy call you speak with a senior strategist, not a sales rep. The 45 minutes cover your current ad accounts, the channels actually pulling qualified RFQs, the product lines worth scaling first, and a working theory of where the next dollar of spend should go. You leave with a written next-step roadmap whether you ever hire us or not.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Returned 400%+ ROAS for N1Mailbox with a custom site + reliable hosting.
A central London mailbox + virtual office provider replaced an outdated, plugin-heavy site with a custom build + managed hosting + restructured Google Ads — 400%+ ROAS, 35% conversions, 100% uptime.
Drove 7,500 monthly visits and 4.2% conversion for Ibemploy in 12 months.
A Latvian recruitment agency built a non-tech-savvy-user-friendly platform with strong local SEO — 7,500 monthly visits, 100+ ranked keywords, 4.2% conversion rate from organic traffic.
Boosted BSH Turkey lead generation 15% with backend + UX optimization.
Europe's largest home appliance maker (Bosch, Siemens, Gaggenau, Neff) optimized BSH Turkey's site for engagement — 15% lead growth, 3% organic lift, 45s longer sessions.