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Real estate SEO · Compounding inquiries every month

Real estate SEO that ranks for the searches your buyers actually type.

You hire a real estate SEO company when organic inquiries are flat and your last vendor sent you a Looker dashboard full of "ranking" screenshots. We run real estate SEO services that ship neighborhood pages, listing-type hubs, Google Business Profile work, and earned links. The kind of program where your inquiries report goes up, not just your impressions.

38+
Brokerages, teams & developers served
$418M+
Property volume influenced YTD
3.2×
Avg. lift in qualified inquiries · 12-mo programs
18%
Avg. lead-to-client conversion rate
+84 showings
trailing 60d
// seo.dashboard
Live
Listing inquiries
142
+58 vs Q2
Cost per lead
$48
−$22 vs Q2
Showings booked
84
+34 vs Q2
Lead-to-client rate
18%
+5pp vs Q2
Funnel by stageQ3 2026 · live
Site visits68K
Listing views23K
Inquiries1,840
Showings662
Clients119
CPL down 31%
Q3 vs Q2
Trusted by brokerages, real estate teams, agents and developers
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What is included · real estate SEO services

Six things every real estate
SEO program ships with.

Most real estate SEO agencies bury the scope in a proposal then change it month four. We do not. Every real estate SEO service engagement ships these six deliverables, all tied to inquiries and signed buyers rather than ranking position screenshots.

01 · INCLUDED

Technical SEO audit and remediation

Full crawl, Core Web Vitals, schema markup, indexation, internal linking, and IDX feed indexability. We fix what is broken before stacking content on top. No hidden iframes, no thin pages.

02 · INCLUDED

Buyer-intent keyword strategy

Bottom-of-funnel queries first ("buy a brownstone in Park Slope"), then mid-funnel guides, then top-of-funnel awareness. Mapped to the price band and neighborhoods your agents actually close in, not the keywords with the highest volume.

03 · INCLUDED

Neighborhood and listing-type hubs

8 to 14 hub pages per quarter. Neighborhood guides with real local detail, listing-type pages (condos, brownstones, new construction), and buyer or seller guides written by people who have closed deals, not freelancers on a content mill.

04 · INCLUDED

Google Business Profile and local pack

GBP claim, optimization, and weekly post cadence across the brokerage and every agent profile. Reviews program, local schema, and category-page link earning to win the map pack for high-intent neighborhood searches.

05 · INCLUDED

Authority and link earning

Earned placements through digital PR, original market research, and expert quotes in real estate publications. No paid directories, no guest-post farms, no toxic backlink risk.

06 · INCLUDED

Inquiry-tied attribution review

Per-page inquiry attribution, neighborhood-level conversion analysis, and a roadmap rebid every quarter. You see which page drove which signed buyer, not just which page got traffic.

How the engagement runs

Four stages between
kickoff and compounding inquiries.

Same architecture across every real estate SEO service, recalibrated for your market and price band. Every stage ships a written artifact. Step zero is a 30 to 45 minute call with a senior SEO strategist (not a salesperson) who runs a live visibility audit and a keyword opportunity map, and walks you off the call with the top five organic gaps and a 90-day plan in writing.

1

Audit

Two-week technical and content audit, GBP and IDX review.

Stage 01
2

Architecture

Intent-mapped keyword plan plus URL and internal linking architecture.

Stage 02
3

Content

Neighborhood and listing-type hubs shipped weekly.

Stage 03
4

Compound

Monthly inquiry review, quarterly scope rebid.

Stage 04
Transparent packages

Real Estate seo pricing that compounds quarterly.

Four monthly tiers. Flat fees, no per-keyword, per-link, or per-page upsells. Most growing teams pick Growth at $999/mo. SEO is a 6 to 12 month commitment because that is how long the work takes to compound. Every real estate seo quote is given on the strategy call.

01 · Foundation
$499 /mo

For solo agents building local search and neighborhood authority.

Best for
Solo agents
  • Single domain / location
  • Technical SEO audit + fixes
  • 4 content updates / month
  • Local SEO foundation
  • Monthly ranking reports
  • On-page optimization
  • Backlink outreach
  • Custom dashboards
Start with Foundation
03 · Authority
$1,999 /mo

For multi-office brokerages with multi-market SEO needs.

Best for
Multi-office brokers
  • Multi-property / multi-location
  • 16+ content pieces / month
  • Advanced technical SEO
  • 15 backlinks/mo from DR40+ sites
  • Topical authority maps
  • Competitor displacement
  • Weekly reporting + Looker
  • Quarterly content audit
Start with Authority
04 · Enterprise
From $3,500 /mo

For franchise and national brokerages running programmatic local SEO.

Best for
Franchise / national
  • Multi-domain / international
  • Custom content team (20+/mo)
  • Programmatic SEO
  • 30+ links/mo from DR60+ sites
  • Custom analytics dashboard
  • Dedicated SEO team
  • SLA-backed reporting
  • Quarterly executive reviews
Request a proposal
How a Redefine Web SEO program differs

Most real estate SEO companies
do not operate this way.

Worth comparing before you sign with any real estate SEO agency, us included. These are the operational details that decide whether your monthly invoice produces inquiries or just a rankings dashboard.

Typical real estate SEO company
In-house SEO hire
Redefine Web
Content quality
Outsourced freelancers
One content marketer wearing 4 hats
Real estate writers, agent-reviewed
Keyword strategy
Highest volume keywords
Whatever is trending in GSC
Intent-mapped to your price band
Technical work
Often skipped
DIY when there is time
Audit plus ongoing remediation
Link strategy
Paid directories and PBNs
Outreach when there is time
Earned placements only
Reporting
Rankings and traffic
GSC screenshots
Inquiries per page, by neighborhood
Time to first lift
9 to 14 months
6 to 12 months
4 to 6 months typical
Monthly retainer
$3K to $8K
$8K to $14K loaded
$499/mo to $3.5K/mo
Common questions

Real estate SEO
questions we get on first calls.

Eight of the most common questions brokerages and team leads ask before signing with a real estate SEO consultant or agency. If yours is not here, the strategy call is the right place to ask it.

What does a real estate SEO service cost per month?
Real estate SEO services run from $499/mo for Foundation to $3,500/mo+ for Enterprise, with Growth at $999/mo and Authority at $1,999/mo covering most growth-stage brokerages and teams. That includes a senior SEO strategist, technical audit and remediation, 8 to 14 hub pages per quarter, GBP management, earned link work, and monthly inquiry-tied attribution. We fix the quote in writing after the strategy call.
How long until SEO for real estate produces inquiries?
Real estate SEO is a 6 to 9 month curve. Technical fixes and on-page work show movement inside 8 weeks. Neighborhood and listing hub rankings climb between months 4 and 6. Compounding inquiries typically arrive between months 6 and 9. Anyone selling you "page one in 30 days" is selling you a pile of risk.
Do you guarantee rankings?
No. Anyone who guarantees rankings is either lying or about to use tactics that get your site penalized. We guarantee a process: monthly written work, transparent reporting, and a quarterly scope rebid. The math behind why guarantees fail in real estate SEO is in the strategy call.
Will an IDX feed hurt my SEO?
A badly integrated IDX feed will. Most off-the-shelf integrations create thousands of thin, near-duplicate listing pages that Google flags as low quality. We rebuild IDX integration so listing detail pages stay indexable, fast, and unique, and the listing-type hub pages do the SEO heavy lifting.
What about SEO for real estate agents specifically?
Agent-level SEO is part of the program when you have a multi-agent brokerage. Each agent gets a profile with schema, GBP, neighborhood specialty tags, and review velocity work. We optimize for agent name searches and for the "agent in {neighborhood}" queries buyers actually type when they are getting close to a transaction.
How does real estate SEO mesh with our paid program?
They share a keyword strategy and a remarketing audience. Paid covers the queries SEO has not earned yet, then we shift budget as organic wins those terms. Lifecycle picks up both inquiry streams. You see one dashboard, not two.
What is the contract term?
Three months minimum, then month-to-month with 30 days notice. We rebid scope every quarter, so you never sign a 12-month real estate SEO agency contract that drifts out of fit. About 14 percent of clients exit before year one, usually because they have hired an in-house SEO and we hand off cleanly.
Who actually runs the work?
A senior real estate SEO strategist, supported by a small named pod of technical, content, and digital PR specialists. No rotating juniors, no offshore handoff. You speak with the strategist on the call and the same strategist signs off on every monthly review.
Three ways to start

Start with an SEO audit, not a sales call.

Pick the path that fits where your brokerage is right now. The first conversation produces something useful, a real audit finding and a 90-day plan, before either of us commits to anything bigger.