Real estate PPC tuned to signed buyers, not cheap leads.
You hire a real estate PPC agency when ad spend is up and signed deals are flat. We run real estate PPC management on Google, Meta, and YouTube, structured by neighborhood and listing price band, with conversion tracking that ties every click back to a closed transaction in your CRM. The result is lower cost per signed buyer, not lower cost per junk form fill.
Six things every real estate
PPC management engagement ships with.
Most real estate PPC companies hide the scope until you are deep into a proposal. We do not. Every real estate PPC advertising engagement ships these six deliverables, each tied to signed transactions rather than the platform-native ROAS your last vendor was bragging about.
Channel-fit and waste audit
Two-week diagnostic across your live Google, Meta, and YouTube accounts. Where you are losing money to broad match, Performance Max, and Advantage+ junk traffic. Most brokerages we audit are wasting 20 to 40 percent of monthly spend.
Account architecture rebuild
Campaigns restructured by neighborhood and listing price band. Search, Performance Max, Meta lead-gen, and Meta Advantage+ rebuilt with proper conversion goals and exclusions. No more $4,500 leads buying a $300,000 condo, no more wasted impressions on renters.
Creative and listing-specific landing pages
Listing-specific landing pages for high-value inventory. Static, video, and motion creative refreshed every 14 days. Owned by senior creative, not a junior on a queue.
Conversion tracking and call tracking
Server-side tracking, offline conversion uploads, call tracking, and CRM-deal pushback so the algorithms optimize toward signed buyers, not anyone who fills a form. This alone moves CPL 20 to 35 percent in the first 60 days.
First-party audience work
Closed-won lookalikes from your CRM, exclusion of tire-kicker lists, and remarketing audiences segmented by listing viewed. Your spend hits the audiences your agents have already proven they can close.
Weekly optimization, monthly attribution
Weekly cycle of creative, audience, and bid optimization. Monthly review that ties every dollar spent to inquiries, showings, and closed transactions. No fluff slides, no last-click ROAS reports.
Four stages between
kickoff and a 31 percent lower CPL.
Same architecture across every real estate PPC marketing engagement, recalibrated for your market and price band. Every stage ships a written artifact. Step zero is a 30 to 45 minute call with a senior paid media strategist (not a salesperson) who runs a live look at your Google and Meta accounts, identifies the biggest waste, and walks you off the call with a written waste audit and a 90-day plan.
Audit
Two-week channel-fit and account waste audit.
Rebuild
Account architecture, conversion tracking, first creative wave.
Optimize
Weekly creative, audience, and bid optimization cycle.
Scale
Monthly attribution-driven scale-up to closed transactions.
Real Estate ppc pricing that scales with your spend.
Four monthly tiers. Flat management fee, no per-keyword or per-campaign upsells. Most growing teams pick Growth at $799/mo. Ad spend is billed separately at cost — we never mark it up. Every real estate ppc quote is given on the strategy call.
For solo agents running first Google + Meta lead-gen campaigns.
- Up to $5K/mo managed spend
- Google Ads OR Meta (pick 1)
- Campaign setup + landing-page review
- Conversion tracking
- Monthly reporting
- Negative keyword sweeps
- Multi-platform
- Server-side tracking
For growing brokerages scaling agent lead-gen across platforms.
- Up to $20K/mo managed spend
- Google + Meta + LinkedIn (pick 2)
- A/B creative testing
- CallRail call tracking
- Audience refinement
- Landing-page optimization
- Bi-weekly reporting
- Negative keyword sweeps
For multi-office brokerages with coordinated multi-market campaigns.
- Up to $75K/mo managed spend
- All major platforms
- Server-side conversion tracking
- Custom audiences + lookalikes
- Dedicated strategist
- Creative production included
- Weekly reporting + Looker dashboard
- Quarterly CRO testing
For franchise and national brokerages with white-label paid programs.
- $75K+/mo managed spend
- Full-funnel attribution
- In-house creative team
- Daily monitoring + alerts
- Custom Looker dashboards
- Dedicated growth pod
- Weekly executive reviews
- SLA-backed performance
Most real estate PPC companies
do not operate this way.
Worth comparing before you sign with any real estate PPC management agency, us included. These are the operational details that decide whether your ad spend produces signed transactions or just inflated form-fill volume.
Real estate PPC
questions we get on first calls.
Eight of the most common questions brokerages and team leads ask before signing with a real estate PPC management agency. If yours is not here, the strategy call is the right place to ask it.
What does real estate PPC management cost?
How long until real estate PPC produces inquiries?
Who owns the ad accounts?
Do you charge a percent of ad spend?
How do you attribute paid media to closed transactions?
What is the typical creative production cycle?
Can you work with our in-house marketer or existing PPC consultant?
What is the contract term?
Start with a waste audit, not a sales call.
Pick the path that fits where your brokerage is right now. The first conversation produces something useful, a written waste audit and a 90-day plan, before either of us makes a longer commitment.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Doubled users, new visitors, and pageviews for an A-list LA luxury team with a fully bespoke rebuild.
A decade-long partnership with a top-tier Los Angeles luxury real estate team — fully custom website, refreshed brand identity, IDX integration, and SEO-optimized long-form content. The revamp doubled users (+100%), new visitors (+100.1%), and pageviews (+102.6%) against the prior site baseline.
Sold McCarthy Court 100% in 3 months with an immersive virtual showcase site.
A 7-unit luxury Sidcup development sold out 100% in 3 months pre-completion via an immersive virtual website — 60+ qualified leads, 10K targeted visits, full eco-conscious + lifestyle storytelling.
Drove 20+ qualified rental leads/month for Abels Residential in London.
A new London rental letting agency entered the market with a conversion-focused website + smart SEO — 280+ keywords ranked, 20+ qualified leads per month, sub-2s page load.