Real estate website design that turns visitors into signed buyers.
Most real estate websites are pretty IDX feeds. Yours should not be. We design and build real estate websites with neighborhood pages, agent profiles, listing-type hubs, and inquiry flows wired to your CRM on day one. The kind of finished craft that makes the brokerage two doors down look like a Wix reskin.
Six things every real estate website
design build ships with.
Most real estate website designers hide the scope until you are deep in a proposal. We do not. Every custom real estate website design engagement covers these six concrete deliverables, each tied to inquiries and signed buyers, not pretty pages.
Positioning and price-band strategy
Two-week discovery. Price-band segmentation, competitor teardown, conversion-path mapping, and a positioning brief that every page is built from. You sign off on this before a single design file is opened.
Custom real estate website design
Bespoke design across 14 to 28 pages. Homepage, neighborhood pages, listing-type hubs, agent profile pages, buyer and seller guides. Bespoke builds, no reskins, no other brokerage in your market with the same site.
IDX and MLS feed integration
Direct MLS feed, Showcase IDX, iHomeFinder, or Realtyna integrated cleanly. Listing pages render fast, saved searches work, and the feed never breaks your indexable URLs.
CRM and lifecycle wiring
Forms, lead routing, drip sequences, and lifecycle automation wired to Follow Up Boss, kvCORE, BoomTown, Sierra, Lofty, HubSpot, or Salesforce at launch. Inquiries hit your agents in under 60 seconds.
Analytics and closed-deal attribution
GA4, server-side tracking, call tracking, and a custom dashboard that ties an inquiry to a closed transaction in your CRM. You see real cost per signed buyer, not last-click form fills.
60-day post-launch CRO sprint
Conversion experiments on hero, listing pages, and inquiry forms. Page speed tuning. A written optimization roadmap that hands cleanly to ongoing hosting and maintenance if you keep us on.
Four stages between
kickoff and lift.
Same architecture across every real estate website design services engagement, recalibrated for your market and price band. Every stage ships a written artifact your team can defend. Step zero is a 30 to 45 minute call with a senior strategist who runs a live teardown of your current site and a wireframe-level sketch of the rebuild. You walk away with a 3-page audit and an itemized scope, whether you hire us or not.
Discovery
Two-week price-band, IDX audit, and positioning sprint.
Design
Bespoke system plus page-by-page custom real estate website design.
Build
Engineering, IDX integration, CRM wiring, analytics.
Launch
Soft launch plus 60-day CRO sprint on listings.
Real Estate web design pricing that matches your stage.
Four flat-fee packages. No surprise revisions. Starts at $1,500, scales to enterprise architecture. Most growing teams pick the Growth package at $3,500. Every real estate web design quote is flat and final, given on the strategy call.
For solo agents and small teams launching a lead-gen presence.
- Up to 5 pages
- Conversion-tuned design
- Mobile + speed optimized
- Basic CRM integration
- GA4 setup
- 30-day post-launch support
- Multi-segment landing pages
- SOC 2 / SSO
For growing brokerages running paid traffic into agent pipelines.
- Up to 12 pages
- Bespoke design system
- CallRail + lead tracking
- HubSpot / Salesforce integration
- GA4 + server-side tracking
- A/B test framework
- 60-day post-launch CRO
- 2 rounds of revisions
For multi-office brokerages with multiple market areas.
- Unlimited pages
- Multi-segment landing pages
- Deep CRM + marketing automation
- Custom analytics dashboard
- Webflow / Next.js / Shopify Plus
- Custom CMS training
- 90-day post-launch CRO sprint
- Quarterly CRO reviews
For franchise and national brokerages needing white-label and per-office rollout.
- Everything in Scale
- SOC 2 / SSO integration
- Custom security review
- Dedicated success team
- White-label client portal
- SLA-backed uptime
- Quarterly executive reviews
- 12-month optimization retainer
Most real estate website design agencies
do not operate this way.
Worth comparing before you sign with any real estate website design company, us included. These are the operational details that decide whether your new site earns its money back inside a year or just looks nice in a portfolio.
Real estate website design
questions we get on first calls.
Eight of the most common questions brokerages and team leads ask before signing with a real estate website design agency. If yours is not here, the strategy call is the right place to ask it.
What does a custom real estate website design cost?
How long does a real estate website design build take?
Which IDX and MLS providers do you integrate with?
Which platforms do you build on?
Which CRMs do you wire the site to?
What about agent profile pages and onboarding new agents?
What happens after launch?
Do you sign NDAs, DPAs, and SOC 2 paperwork?
Start with a site audit, not a sales call.
Pick the path that fits where your brokerage is right now. The first conversation produces something useful, a written audit finding or an itemized scope, before either of us makes a longer commitment.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Drove 20+ qualified rental leads/month for Abels Residential in London.
A new London rental letting agency entered the market with a conversion-focused website + smart SEO — 280+ keywords ranked, 20+ qualified leads per month, sub-2s page load.
Sold McCarthy Court 100% in 3 months with an immersive virtual showcase site.
A 7-unit luxury Sidcup development sold out 100% in 3 months pre-completion via an immersive virtual website — 60+ qualified leads, 10K targeted visits, full eco-conscious + lifestyle storytelling.
Doubled users, new visitors, and pageviews for an A-list LA luxury team with a fully bespoke rebuild.
A decade-long partnership with a top-tier Los Angeles luxury real estate team — fully custom website, refreshed brand identity, IDX integration, and SEO-optimized long-form content. The revamp doubled users (+100%), new visitors (+100.1%), and pageviews (+102.6%) against the prior site baseline.