A SaaS PPC agency built to earn back ad spend.
You need a saas ppc agency that reports on contribution margin and CAC payback, not last-click ROAS theatre. Most agencies bid for the cheapest clicks and call it performance, while your sales team complains the leads will not close. We run Google, LinkedIn, and Meta paid funnels around the ICP segments that actually pay back, with server-side attribution wired to your CRM and creative refreshed every 14 days.
Six things every saas
ppc engagement ships with.
Some agencies hide what is included until you are past the proposal stage. We do not. Here is exactly what every saas ppc agency engagement covers, with six concrete deliverables, each tied to your unit economics and shipped on a fixed scope you can defend to a board.
Channel-fit assessment
A two-week diagnostic on which paid channels actually fit your buyer and your sales motion. Most saas accounts come to us running on four channels at once. We usually consolidate spend down to two before any new budget gets approved.
Account architecture rebuild
Campaign, ad-group, and audience structure rebuilt around your ICP segments. Not Google's recommendations. Not the last consultant's leftovers. The new structure makes segment-level performance legible inside the first 30 days.
Creative & copy production
Static, video, and motion creative refreshed every 14 days, owned by a senior creative lead rather than a junior buried in a Slack channel. Every concept is reviewed against the segment it is meant to convert, not against your founder's design taste.
Bid strategy & attribution
Bid strategies tuned to qualified-lead value, MQL to SQL rate, or contribution margin, whichever metric maps to how your CFO underwrites paid spend. Server-side tracking on every campaign, so the iOS and consent-mode gaps stop quietly draining your dataset.
Audience & segment work
First-party CRM uploads, lookalike audiences built from closed-won data, and exclusion logic on the segments that do not pay back. Your highest CAC segments stop quietly burning the budget while the segments funding growth get more of the dollars.
Weekly optimization, monthly attribution
A weekly cycle of creative, audience, and bid optimization in the platforms. A monthly attribution review tied to your unit economics, with a per-segment view of pipeline to revenue. Quarterly scope rebid based on what is actually paying back.
Four stages between
kickoff and lift.
The same engagement architecture we run for every saas ppc program, recalibrated for your unit economics. Every stage ships a measurable artifact your team can defend on a board call, not a discovery deck and a calendar invite for next month.
Audit
A two-week channel-fit and account audit. Spend allocation by segment, conversion paths by channel, creative diagnostic, and a written kill list of campaigns that will not earn back.
Rebuild
Account architecture rebuilt around your ICP segments and the first wave of creative shipped into market. Server-side tracking instrumented before any new budget goes live.
Optimize
A weekly cycle of creative refreshes, audience expansion, and bid tuning. Every change is logged against a segment hypothesis your team can read in plain English.
Scale
Monthly attribution-driven scale-up. We expand spend on the segments and creative paying back, retire what is not, and rebid scope at the start of every quarter.
B2B SaaS ppc pricing that scales with your spend.
Four monthly tiers. Flat management fee, no per-keyword or per-campaign upsells. Most growing teams pick Growth at $799/mo. Ad spend is billed separately at cost — we never mark it up. Every b2b saas ppc quote is given on the strategy call.
For early-stage SaaS validating channels under $5K/mo spend.
- Up to $5K/mo managed spend
- Google Ads OR Meta (pick 1)
- Campaign setup + landing-page review
- Conversion tracking
- Monthly reporting
- Negative keyword sweeps
- Multi-platform
- Server-side tracking
For SaaS teams scaling Google + LinkedIn under $20K/mo spend.
- Up to $20K/mo managed spend
- Google + Meta + LinkedIn (pick 2)
- A/B creative testing
- CallRail call tracking
- Audience refinement
- Landing-page optimization
- Bi-weekly reporting
- Negative keyword sweeps
For growth-stage SaaS running full-funnel paid programs under $75K/mo.
- Up to $75K/mo managed spend
- All major platforms
- Server-side conversion tracking
- Custom audiences + lookalikes
- Dedicated strategist
- Creative production included
- Weekly reporting + Looker dashboard
- Quarterly CRO testing
For enterprise SaaS running $75K+/mo across all platforms with full attribution.
- $75K+/mo managed spend
- Full-funnel attribution
- In-house creative team
- Daily monitoring + alerts
- Custom Looker dashboards
- Dedicated growth pod
- Weekly executive reviews
- SLA-backed performance
Most saas ppc agencies
do not work this way.
The unsexy operational details that decide whether your paid spend pays back inside the first year. Worth comparing carefully before you sign anywhere, including with us.
Things saas teams
ask about paid media.
Eight of the questions we field on first calls with saas founders and growth leaders thinking about paid media. If yours is not in the list, the strategy call is the right place to bring it.
What does a saas ppc agency typically cost?
How long until we see real results from a saas ppc program?
Which channels do you actually run for saas accounts?
Will you work alongside our in-house paid media team?
How do you actually measure saas ppc success?
What if we want to bring this in house later?
Do you sign DPAs, NDAs, or SOC 2 paperwork?
How are change requests and new campaigns handled?
Start with a paid media audit, not a sales call.
Pick the path that fits where your team sits right now. We default to giving you something useful in the first conversation, a real audit finding or a written scope, before either side commits to anything longer.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Ranked Custimy in Google's top 10 for 500+ SaaS keywords with isometric design + SEO.
A SaaS customer data platform replaced a generic identity with isometric brand-aligned design and a scalable backend — 500+ first-page keywords, 25K+ monthly organic visits, and 165s session duration.
Cut lead costs 97% while scaling 100× more customers in enterprise RPA.
Automation Anywhere struggled with high lead costs and limited global campaign effectiveness, paying nearly $2,000 per lead. Through strategic audits, competitive offers, and precise campaign optimization, we cut CPL by 97%, scaled MQL acquisition, and increased customers 100×.
Tripled inbound leads and added £1.8m in pipeline for Rapyd Financial Network.
A fintech SaaS company replaced fragmented marketing with a unified inbound + CRM program — 3× inbound leads, £1.8m pipeline, and 5× organic traffic growth.