Redefine Web
Case studies

Real clients, real numbers, real receipts.

Real engagements, the work we shipped, and the numbers each client reported. Where a figure has been checked against the client's own PMS, CRM, or ad account, the card carries a verified mark.

Homepage of Home Affordability Solutions Pty Limited, a Financial Services · Shared Equity · Australia business, shown in a browser window
PROFESSIONAL SERVICES
Home Affordability Solutions Pty Limited
3×Engagement · 12-month curve

Home Affordability Solutions offers shared equity to first-time buyers in Australia. But its stiff, hard-to-use website confused people new to finance. We redesigned the site with…

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Homepage of Stanhope Cooper Insurance Brokers Limited, a Insurance · Specialist Broker · UK business, shown in a browser window
PROFESSIONAL SERVICES
Stanhope Cooper Insurance Brokers Limited
+30%Lead growth · 12-month curve

Stanhope Insurance, a UK specialist broker, paid high click costs against big brokers and comparison sites. Its dense service pages put people off asking for quotes.…

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Homepage of Marmalade, a Insurance · Young Driver Specialty · UK business, shown in a browser window
PROFESSIONAL SERVICES
Marmalade
+218%Conversion uplift · funnel curve

Marmalade insures young UK drivers and had not yet used YouTube, where tracking was unclear and costs looked worse than search. We built a layered YouTube…

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Homepage of Artisan Insurance Solutions, a Insurance · Artisan Contractors business, shown in a browser window
PROFESSIONAL SERVICES
Artisan Insurance Solutions
+1300%Inbound calls · YoY curve

Artisan Insurance Solutions insures artisan contractors. But its slow site, broken backlinks and weak keywords kept it out of local search. We redesigned the site, cleaned…

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Homepage of Fuller Insurance Agency, a Insurance · Auto, Home and Business · New York business, shown in a browser window
PROFESSIONAL SERVICES
Fuller Insurance Agency
+328%Conversions · YoY curve

Fuller Insurance Agency, a local New York agency, had steady traffic but pages competing for the same keywords. Its pages loaded slowly, and its calls to…

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Homepage of Ditto Insurance, a Insurtech · Insurance Advisory · India business, shown in a browser window
PROFESSIONAL SERVICES
Ditto Insurance
12K+Verified reviews · launch curve

Ditto Insurance, a Bengaluru firm that gives insurance advice, was drowned out by aggregators with huge ad budgets. Its own paid ads brought in costly, low-quality…

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Homepage of Pet Insurance Australia, a Insurance · Pet · Australia business, shown in a browser window
PROFESSIONAL SERVICES
Pet Insurance Australia
1132%Conversion rate · 5-month curve

Pet Insurance Australia fought much larger insurers for ad clicks. Its products were complex, and it had no landing pages or remarketing to win over buyers…

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Homepage of Brightway Insurance, a Insurance · Independent Agency Network business, shown in a browser window
PROFESSIONAL SERVICES
Brightway Insurance
+153%Lead generation · 6-month curve

Brightway Insurance connects customers to independent agents and recruits agency owners. But its website was outdated and did not work on phones. It had no social…

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Homepage of Poly Processing, a Industrial Manufacturing · Chemical Tanks business, shown in a browser window
MANUFACTURING
Poly Processing
-90%Cost per lead · annual curve

Poly Processing makes chemical storage tanks and relied on trade shows. Its website gave buyers little to research. We built a new site with an interactive…

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Homepage of Smith-Midland Corporation, a Industrial · Precast Concrete business, shown in a browser window
MANUFACTURING
Smith-Midland Corporation
2×Conversion lift · post-launch curve

Smith-Midland Corporation makes precast concrete for infrastructure. Its separate regional websites looked inconsistent, had unclear calls to action and did little for hiring. We merged them…

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Homepage of Gather Workspaces, a Coworking · Multi-location business, shown in a browser window
REAL ESTATE
Gather Workspaces
12×Inbound ROI · 24-month curve

Gather Workspaces grew from three to seven coworking locations. But its funnel only chased tour-ready leads, and COVID cut tours sharply. We set up HubSpot CRM…

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Homepage of Joint Industrial Development Authority of Wythe County, a Economic Development · Public Sector business, shown in a browser window
PROFESSIONAL SERVICES
Joint Industrial Development Authority of Wythe County
100%Site performance · post-launch curve

The Joint Industrial Development Authority of Wythe County had a slow website. It was hard to update and made a poor first impression on investors. We…

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